---
title: "Search terms — fairy potions kit for kids - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/fairy-potions-kit-for-kids/search-terms"
last_updated: "2026-07-31T15:23:43.591Z"
locale: en
meta:
  description: "Niche score 45/100 · £28K/yr market · 24K searches/yr · £14.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £28K/yr market · 24K searches/yr · £14.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — fairy potions kit for kids - Flapen"
---

# **fairy potions kit for kids**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 55Conversion 80Competition 14Returns 98Price range 38Avg price 67Brand share 32Review moat 75Quality gap 32

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****510.73**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£14.01**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+27.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£11.34–£17.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£28K**

£28K/yr · 24K searches