---
title: "Evacuee Costume Girls — £0/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/evacuee-costume-girls"
last_updated: "2026-07-31T10:44:42.082Z"
locale: en
meta:
description: "Niche score 29/100 · £0/yr market · 90K searches/yr · £12.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £0/yr market · 90K searches/yr · £12.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Evacuee Costume Girls — £0/yr Amazon UK Niche (2026) - Flapen"
---
# **evacuee costume girls**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 1Conversion 0Competition 59Returns 21Price range 31Avg price 56Brand share 16Review moat 73Quality gap 82
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****571.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.72**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.81–£19.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-47.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£0**
£0/yr · 90K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, evacuee costume girls is a £0/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–May–Sep–Oct–Nov. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evacuee costume girls market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£32K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#641**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **37%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**4%**
- Smiffys63% - HENBRANDT9% - IKALI8% - My Illusions8% - Rubies6% - Memorabilia Pack Co.3% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -47.5% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, May, Sep, Oct, Nov · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/evacuee-costume-girls/trend)
## **Top evacuee costume girls search terms**
- **evacuee costume girls**45K/yr-40.5%2.2% conv. - **world war 2 evacuee costume**17K/yr-55.3%1.8% conv. - **ww2 evacuee costume for girls**9K/yr-69.7%1.9% conv. - **evacuee costume**7K/yr-50.0%1.7% conv. - **world war 2 costume for girls**6K/yr-55.4%1.6% conv. - **evacuee costume girl**6K/yr-19.2%1.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/evacuee-costume-girls/search-terms)
## **Top evacuee costume girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£08%£012%£016%£01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smiffys Evacuee School Girl Costume Grey with Dress Hat Bag & Name Tag Girls Fancy Dress Child Dress Up Costumes**Smiffys**£16.34**4.4★1,366 rev](https://www.amazon.co.uk/dp/B01M59RF99) [2**Smiffys Evacuee Girl Costume Patterned with Dress Satchel ID Tag & Beret Girls Fancy Dress 1940s Dress Up Costumes**Smiffys**£13.45**4.5★1,740 rev](https://www.amazon.co.uk/dp/B00SBYQVIM) [3**Smiffys Evacuee Girl Costume Patterned 1940s Dress with Satchel ID Tag and Beret Girls World War II Fancy Dress Historical School Event Book Week Dress Up Costume**Smiffys**£12.96**4.5★1,740 rev](https://www.amazon.co.uk/dp/B00SBYQRFE) [4**Smiffys WWII Evacuee Girls Fancy Dress British World War 2 Book Day Childs Kids Costume Green Medium 7 - 9 Years**Smiffys**£15.34**4.1★1,012 rev](https://www.amazon.co.uk/dp/B01M8GQEYW) [5**My Illusions Girls Evacuee Costume Large Blue**My Illusions**£13.38**4.1★73 rev](https://www.amazon.co.uk/dp/B07MHT885V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marendyee Kids Girls Bavarian Folk Dresses Kids Puff Sleeves Vintage Dress**Marendyee**£10.73**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GRFX2CN1) [**IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 10-12Y**IKALI**£10.64**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GHQJ1RDP) [**IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 7-8Y**IKALI**£10.50**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GHQHY4WC) [**IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 4-6Y**IKALI**£10.92**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GHQTTKM7) [**Morph Evacuee Costume Boys Victorian Costume Boys WW2 Costumes For Kids World Book Day Costumes For Boys 12-14**Morph**£17.89**10 rev6mo ago](https://www.amazon.co.uk/dp/B0FHHYYFL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marendyee Kids Girls Bavarian Folk Dresses Kids Puff Sleeves Vintage Dress**Marendyee**£10.73**3.6★**▲ 491%**](https://www.amazon.co.uk/dp/B0GRFX2CN1) [**IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 10-12Y**IKALI**£10.64**4.5★**▲ 414%**](https://www.amazon.co.uk/dp/B0GHQJ1RDP) [**IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 4-6Y**IKALI**£10.92**4.5★**▲ 395%**](https://www.amazon.co.uk/dp/B0GHQTTKM7) [**IKALI Girls Evacuee Costume 4 Pcs VE Day WW2 Costumes 1940s WWII Historical Dresses Outfit Fancy Dress Up for Kids 7-8Y**IKALI**£10.50**4.5★**▲ 381%**](https://www.amazon.co.uk/dp/B0GHQHY4WC) [**Girls 1940s WW2 WW1 War Evacuee + Gas Mask & Box Fancy Dress Costume Outfit 3-10 Years (9-10 Years Girls)**Rubies**£10.89**4.2★**▲ 258%**](https://www.amazon.co.uk/dp/B00JHIK060)
**~~View all trending →~~**
## **What buyers say about evacuee costume girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“the sizing is accurate”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**17%
*“Good value”*
**Advertised Vs Actual Product**7%
*“Did the job intended”*
**Material Quality**5%
*“Its all in one costume material and fits well”*
**Comfort-Overall**4%
*“comfortable and worth the value”*
**Washability**2%
*“Easy to wash and dries quickly”*
**Design-Overall**2%
*“The dress design is quite clear”*
**Durability**2%
*“a sturdy feel that held up through a full school day”*
**Fun/Entertainment Experience**2%
*“It looks the part, feels practical, and made the whole experience more fun for her”*
### **What buyers complain about **
**Material Quality**18%
*“the material is quite inexpensive”*
**Strap/String Quality**9%
*“no string for it”*
**Size-Overall**9%
*“Bad fit”*
**Quality-Overall**5%
*“Bad quality, ill fitting”*
**Design-Overall**5%
*“Quite badly made”*
**Color**3%
*“The green of the costume isn't quite the same as the listing”*
**Shape/Style**3%
*“The beret in my opinion was an odd shape”*
**Hard Feel**2%
*“although it can feel a bit stiff in certain areas”*
**Thickness**2%
*“Quite thin fabric”*
**Stitch/Finish/Polish**2%
*“Stitching could be a bit more robust in places”*
### **Top return reasons **
**Size-Overall**73%
**Quality-Overall**9%
**Material Quality**5%
**Thin**3%
**Advertised Vs Actual Product**2%
**Stitch/Finish/Polish**2%
**Value For Money**1%
**Shape/Style**1%
**Durability**1%
**Strength**1%
## **Common questions**
- **Is evacuee costume girls profitable to sell on Amazon United Kingdom?**
- The niche generates £0/yr across 27 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (29/100).
- **How competitive is the evacuee costume girls niche?**
- 10 brands and 46 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in evacuee costume girls?**
- Top complaints mined from reviews: Material Quality, Strap/String Quality, Size-Overall. The return rate is 6.3% — above our launch gate.
- **When does demand for evacuee costume girls peak?**
- Demand peaks in Mar–May–Sep–Oct–Nov; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the evacuee costume girls niche?**
- Listings span £4.81–£19.64; the average listing price is £12.72 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.
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