---
title: "Search terms — escape room - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/escape-room/search-terms"
last_updated: "2026-07-31T12:24:26.481Z"
locale: en
meta:
  description: "Niche score 43/100 · £92K/yr market · 423K searches/yr · £13.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £92K/yr market · 423K searches/yr · £13.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — escape room - Flapen"
---

# **escape room**

**Skip it**

Soft demand (-35.6% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 7Conversion 21Competition 68Returns 97Price range 43Avg price 59Brand share 43Review moat 42Quality gap 55

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£13.07**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£6.50–£21.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,270.03**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£92K**

£92K/yr · 423K searches

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-35.6%**

90-day search growth — must beat 0% to launch