[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-elvis-costume":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":224,"demand":229,"seasonality":345,"brandShare":346,"products":367,"feedback":567,"searchTerms":635,"related":650,"lastUpdated":167},"3a48e9a5-b71b-4074-bbda-43c8c96aebd6","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":174,"pageQuality":161,"unitsSoldMin":175,"unitsSoldAvgMin":161,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":181,"top20BrandShare":181,"primePct":182,"oosRate":183},26309,86361,2.262,-0.062,0.0136,0.5863,0.8791,3.9,289,22.4,9.19,36.37,21,1250,0.5238,0.0515,0,5,"elvis costume","elvis-costume","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Felvis-costume","Fancy Dress","2026-07-29T21:17:05.554024+00:00",11,13,39,[172,173],"quality_gap","high_returns",1213,1000,100,22400,28000,56,200,1,0.9524,0.1015,{"score":185,"verdict":186,"components":187},40,"skip",[188,193,196,200,203,206,209,214,217,220],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",7,0.15,26309.02,{"key":194,"score":195,"weight":191,"raw":148},"growth",22,{"key":197,"score":198,"weight":199,"raw":149},"conversion",17,0.1,{"key":201,"score":202,"weight":191,"raw":150},"competition",44,{"key":204,"score":205,"weight":199,"raw":151},"brandShare",28,{"key":207,"score":208,"weight":199,"raw":152},"qualityGap",96,{"key":210,"score":211,"weight":212,"raw":213},"reviewMoat",86,0.05,289.05,{"key":215,"score":216,"weight":199,"raw":160},"returns",24,{"key":218,"score":219,"weight":212,"raw":154},"avgPrice",94,{"key":221,"score":222,"weight":212,"raw":223},"priceRange",78,0.7862398822663722,{"avgRating":225,"medianPrice":226,"medianReturnRate":227,"nichesTracked":228},4.36,12.1,0.0064,27484,{"points":230,"droppedPartialWeek":344},[231,234,237,240,243,246,249,252,255,258,261,263,266,269,272,275,277,280,283,285,288,291,294,297,300,303,306,309,312,315,318,321,324,326,329,332,335,338,341],{"week":232,"volume":233},"2025-11-02",6123,{"week":235,"volume":236},"2025-11-09",1964,{"week":238,"volume":239},"2025-11-16",1824,{"week":241,"volume":242},"2025-11-23",1489,{"week":244,"volume":245},"2025-11-30",1394,{"week":247,"volume":248},"2025-12-07",1384,{"week":250,"volume":251},"2025-12-14",1501,{"week":253,"volume":254},"2025-12-21",1332,{"week":256,"volume":257},"2025-12-28",1359,{"week":259,"volume":260},"2026-01-04",1278,{"week":262,"volume":175},"2026-01-11",{"week":264,"volume":265},"2026-01-18",1160,{"week":267,"volume":268},"2026-01-25",1289,{"week":270,"volume":271},"2026-02-01",1241,{"week":273,"volume":274},"2026-02-08",1138,{"week":276,"volume":268},"2026-02-15",{"week":278,"volume":279},"2026-02-22",1305,{"week":281,"volume":282},"2026-03-01",1466,{"week":284,"volume":245},"2026-03-08",{"week":286,"volume":287},"2026-03-15",1171,{"week":289,"volume":290},"2026-03-22",1233,{"week":292,"volume":293},"2026-03-29",1100,{"week":295,"volume":296},"2026-04-05",932,{"week":298,"volume":299},"2026-04-12",998,{"week":301,"volume":302},"2026-04-19",1104,{"week":304,"volume":305},"2026-04-26",1110,{"week":307,"volume":308},"2026-05-03",1090,{"week":310,"volume":311},"2026-05-10",1070,{"week":313,"volume":314},"2026-05-17",1373,{"week":316,"volume":317},"2026-05-24",1047,{"week":319,"volume":320},"2026-05-31",942,{"week":322,"volume":323},"2026-06-07",1165,{"week":325,"volume":254},"2026-06-14",{"week":327,"volume":328},"2026-06-21",1195,{"week":330,"volume":331},"2026-06-28",936,{"week":333,"volume":334},"2026-07-05",1188,{"week":336,"volume":337},"2026-07-12",1078,{"week":339,"volume":340},"2026-07-19",1079,{"week":342,"volume":343},"2026-07-26",1026,false,null,{"top":347,"otherBrandCount":162,"otherClickShare":366},[348,351,354,357,360,363],{"brand":349,"clickShare":350},"Smiffys",0.2777,{"brand":352,"clickShare":353},"Morph",0.23830000000000004,{"brand":355,"clickShare":356},"Luming",0.2139,{"brand":358,"clickShare":359},"HENBRANDT",0.0877,{"brand":361,"clickShare":362},"Wicked Costumes",0.061399999999999996,{"brand":364,"clickShare":365},"W WIDMANN MILANO Party Fashion",0.0385,0.08250000000000002,[368,378,389,399,409,416,423,433,443,453,461,471,483,490,502,509,519,526,537,547,558],{"asin":369,"title":370,"brand":355,"imageUrl":371,"price":372,"rating":373,"reviews":374,"clickShare90":356,"clickShare360":375,"launchDate":376,"amazonUrl":377},"B0DQTRL3LJ","Luming Halloween Costumes Men 5Pieces: Jumpsuit Sunglasses Wig Belt Scarf - 60s 50s 80s 70s Fancy Dress Mens Disco- Outfits Role-playing Carnival Musical Halloween Costumes for Men","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H6mFgExaL.jpg",35.69,4.2,448,0.252,"2024-12-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQTRL3LJ",{"asin":379,"title":380,"brand":349,"imageUrl":381,"price":382,"rating":383,"reviews":384,"clickShare90":385,"clickShare360":386,"launchDate":387,"amazonUrl":388},"B003WK5RSA","Smiffys Elvis Costume in Black and Gold for Adults Shirt Trousers Cape and Belt Officially Licensed Black Flared Trousers with Gold Insert Ideal for Matching Music-Themed Fancy Dress","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41h3LLfNYqL.jpg",29.94,4.1,343,0.124,0.0805,"2009-03-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB003WK5RSA",{"asin":390,"title":391,"brand":352,"imageUrl":392,"price":393,"rating":373,"reviews":394,"clickShare90":395,"clickShare360":396,"launchDate":397,"amazonUrl":398},"B08TZRQLTR","Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit 70s Fancy Dress Mens Halloween Costumes Men X-Large","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nLDtM+3QL.jpg",26.29,549,0.0882,0.1028,"2021-01-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08TZRQLTR",{"asin":400,"title":401,"brand":358,"imageUrl":402,"price":403,"rating":404,"reviews":405,"clickShare90":359,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B0015LO4F0","HENBRANDT Rockstar Adult Fancy Dress Costume - Classic White & Red Jumpsuit Authentic 70s Music Icon Outfit Retro Performance Party Accessory Rockstar Costume","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31lUNsPF9eL.jpg",11.62,3.5,156,0.0851,"2008-03-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0015LO4F0",{"asin":410,"title":411,"brand":352,"imageUrl":392,"price":412,"rating":373,"reviews":394,"clickShare90":413,"clickShare360":414,"launchDate":397,"amazonUrl":415},"B08TZWG789","Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit 70s Fancy Dress Mens Halloween Costumes Men Large",26,0.0724,0.082,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08TZWG789",{"asin":417,"title":380,"brand":349,"imageUrl":381,"price":418,"rating":383,"reviews":384,"clickShare90":419,"clickShare360":420,"launchDate":421,"amazonUrl":422},"B0030MF35M",31.48,0.0629,0.0528,"2008-02-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0030MF35M",{"asin":424,"title":425,"brand":361,"imageUrl":426,"price":427,"rating":428,"reviews":429,"clickShare90":430,"clickShare360":212,"launchDate":431,"amazonUrl":432},"B00NFJHGP0","Adult Mens King of Rock n Roll Fancy Dress White L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31H+kJ9bc0L.jpg",15.42,3.8,176,0.0435,"2014-05-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00NFJHGP0",{"asin":434,"title":435,"brand":364,"imageUrl":436,"price":437,"rating":438,"reviews":439,"clickShare90":365,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B0FV8YBJW1","W WIDMANN MILANO Party Fashion - King of Rock NRoll Costume Top & Trousers 50s Outfit for Carnival & Show Time","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rxBNnv3QL.jpg",22.72,3.2,15,0.0203,"2025-10-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FV8YBJW1",{"asin":444,"title":445,"brand":352,"imageUrl":446,"price":447,"rating":383,"reviews":448,"clickShare90":449,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B0DY875NQ9","Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit With Wig And Glasses 70s Fancy Dress Mens Halloween Costumes Men Large","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UuMjerbeL.jpg",31.62,33,0.0347,0.0391,"2025-09-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DY875NQ9",{"asin":454,"title":455,"brand":349,"imageUrl":456,"price":156,"rating":373,"reviews":457,"clickShare90":458,"clickShare360":459,"launchDate":421,"amazonUrl":460},"B004D6GBPK","Smiffys Elvis Costume in Gold for Adults Jacket Shirt Front and Trousers Officially Licensed Gold Jacket with Lapel Detail and Ruffle Shirt Front Ideal for Music-Themed Events Halloween","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gAY-eux6L.jpg",68,0.032,0.0261,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004D6GBPK",{"asin":462,"title":463,"brand":349,"imageUrl":464,"price":465,"rating":466,"reviews":168,"clickShare90":467,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B0FNY79RYF","Smiffys Elvis Black Jumpsuit Costume for Adults Officially Licensed All In One Outfit with Cape Gold Detail Fancy Dress for Music Icons 70s Rock and Roll Parties Halloween X-Large","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IY8GtCB7L.jpg",21.02,4,0.0313,0.0075,"2025-08-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FNY79RYF",{"asin":472,"title":473,"brand":474,"imageUrl":475,"price":476,"rating":477,"reviews":478,"clickShare90":479,"clickShare360":480,"launchDate":481,"amazonUrl":482},"B0CJ68C7MS","Bettecos 4pcs Set 50s Rock Legend Wig with Sunglasses and Necklace for Men Singer Rocker Costume Wigs for Cosplay Halloween Party (Adults)","Bettecos","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HiidAzARL.jpg",18.61,4.3,378,0.0292,0.0336,"2024-04-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CJ68C7MS",{"asin":484,"title":485,"brand":352,"imageUrl":392,"price":486,"rating":373,"reviews":394,"clickShare90":487,"clickShare360":488,"launchDate":397,"amazonUrl":489},"B08V13Q55M","Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit 70s Fancy Dress Mens Halloween Costumes Men Medium",26.11,0.0289,0.0109,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08V13Q55M",{"asin":491,"title":492,"brand":493,"imageUrl":494,"price":495,"rating":496,"reviews":497,"clickShare90":498,"clickShare360":499,"launchDate":500,"amazonUrl":501},"B0FPXDK94J","SrgPui 4-Piece Set Elvis Costume for Adults Elvis Wig with Glasses Microphone and Necklace 50s 60s Rock n Roll Disco Party Outfit Halloween Costume for Men","SrgPui","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mkNIgPPnL.jpg",17.08,2.7,3,0.0201,0.0111,"2025-09-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXDK94J",{"asin":503,"title":504,"brand":361,"imageUrl":426,"price":505,"rating":428,"reviews":429,"clickShare90":506,"clickShare360":507,"launchDate":431,"amazonUrl":508},"B00NFJHI3K","Adult Mens King of Rock n Roll Fancy Dress White M",15.13,0.0179,0.0522,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00NFJHI3K",{"asin":510,"title":511,"brand":349,"imageUrl":512,"price":155,"rating":513,"reviews":514,"clickShare90":515,"clickShare360":516,"launchDate":517,"amazonUrl":518},"B06WWCXDCY","Smiffys Mens White Flared Trousers 1960s Fancy Dress Costume Retro Disco Pants for Adults Ideal for Decade-Themed Parties Festivals and Halloween M","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F310jfNPkM0L.jpg",3.7,429,0.0167,0.0082,"2017-03-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB06WWCXDCY",{"asin":520,"title":521,"brand":352,"imageUrl":446,"price":522,"rating":383,"reviews":448,"clickShare90":523,"clickShare360":524,"launchDate":451,"amazonUrl":525},"B0DY89VS5V","Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit With Wig And Glasses 70s Fancy Dress Mens Halloween Costumes Men Medium",31.83,0.0141,0.0162,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DY89VS5V",{"asin":527,"title":528,"brand":529,"imageUrl":530,"price":531,"rating":532,"reviews":135,"clickShare90":533,"clickShare360":534,"launchDate":535,"amazonUrl":536},"B07M7DBD7P","Adults White 24 Length The King is in The Building Rock & Roll 1940s 1950s Fancy Dress Costume Cape","Go-Tshirts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31R7TShu20L.jpg",14.51,3.6,0.0112,0.0151,"2019-01-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07M7DBD7P",{"asin":538,"title":539,"brand":540,"imageUrl":541,"price":542,"rating":152,"reviews":543,"clickShare90":533,"clickShare360":544,"launchDate":545,"amazonUrl":546},"B0C4GD84TK","morvally 4pcs Set 50s Rocker Legend Wig for Men 60s Rock n Roll Singer Costume Cosplay Halloween Party Including Sunglasses","morvally","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41I2OKwCOjL.jpg",15.44,91,0.0171,"2023-07-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C4GD84TK",{"asin":548,"title":549,"brand":550,"imageUrl":551,"price":552,"rating":466,"reviews":553,"clickShare90":554,"clickShare360":555,"launchDate":556,"amazonUrl":557},"B002T4FVTU","Rubies Adult Elvis Cape - Halloween Costume - Gaiath (TM)","Rubies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fTI1k1oML.jpg",24.85,837,0.0108,0.026,"2012-08-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002T4FVTU",{"asin":559,"title":560,"brand":349,"imageUrl":561,"price":562,"rating":152,"reviews":563,"clickShare90":554,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B00BBLCU5K","Smiffys Elvis Wig for Adults Black with Instantly Recognisable Quiff and Sideburns Officially Licensed Ideal for Matching Costume and Music-Themed Fancy Dress Parties","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41D8+4zcHhL.jpg",9.43,858,0.0113,"2013-02-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00BBLCU5K",{"love":568,"hate":596,"returnReasons":610},[569,576,582,587,591],{"topic":570,"percentOfMentions":571,"verbatims":572},"Quality-Overall",0.3055,[573,574,575],"Good quality fancy dress","Good quality","Surprisingly good quality for the price",{"topic":577,"percentOfMentions":578,"verbatims":579},"Fun\u002FEntertainment Experience",0.22219999999999998,[580,581],"Good fun","Good for fun",{"topic":583,"percentOfMentions":584,"verbatims":585},"Advertised Vs Actual Product",0.16670000000000001,[586],"Did the job",{"topic":588,"percentOfMentions":584,"verbatims":589},"Value For Money",[590],"Great outfit for the price",{"topic":592,"percentOfMentions":593,"verbatims":594},"Size-Overall",0.0833,[595],"The fit was great with a little room to spare",[597,601,606],{"topic":570,"percentOfMentions":598,"verbatims":599},0.3333,[600],"Poor quality",{"topic":592,"percentOfMentions":602,"verbatims":603},0.2778,[604,605],"Belt too big","The sizing is way out so I couldnt actually zip mine up",{"topic":607,"percentOfMentions":584,"verbatims":608},"Durability",[609],"Just about lasted the night",[611,613,615,617,620,623,625,628,630,633],{"reason":592,"pct":612},0.6720999999999999,{"reason":570,"pct":614},0.08199999999999999,{"reason":583,"pct":616},0.0697,{"reason":618,"pct":619},"Shape\u002FStyle",0.0451,{"reason":621,"pct":622},"Thin",0.020499999999999997,{"reason":624,"pct":622},"Material Quality",{"reason":626,"pct":627},"Product Condition",0.016399999999999998,{"reason":629,"pct":627},"Wig\u002FArtificial Hair Quality",{"reason":631,"pct":632},"Ease Of Use",0.0123,{"reason":607,"pct":634},0.008199999999999999,[636,640,645],{"term":163,"volume":637,"growthQoq":638,"conversionRate":639},59250,0.031,0.0129,{"term":641,"volume":642,"growthQoq":643,"conversionRate":644},"elvis presley costume",11296,-0.2286,0.0046,{"term":646,"volume":647,"growthQoq":648,"conversionRate":649},"elvis fancy dress",15815,-0.2687,0.0095,[651,658,663,669,675,680],{"title":652,"href":653,"score":654,"verdict":655,"marketSize":656,"growth90":657},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":659,"href":660,"score":654,"verdict":655,"marketSize":661,"growth90":662},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":664,"href":665,"score":654,"verdict":666,"marketSize":667,"growth90":668},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":670,"href":671,"score":672,"verdict":655,"marketSize":673,"growth90":674},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":676,"href":677,"score":672,"verdict":655,"marketSize":678,"growth90":679},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":681,"href":682,"score":683,"verdict":655,"marketSize":684,"growth90":685},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]