---
title: "Elvis Costume — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/elvis-costume"
last_updated: "2026-07-31T11:27:11.380Z"
locale: en
meta:
description: "Niche score 40/100 · £26K/yr market · 86K searches/yr · £22.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £26K/yr market · 86K searches/yr · £22.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elvis Costume — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **elvis costume**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 22Conversion 17Competition 44Returns 24Price range 78Avg price 94Brand share 28Review moat 86Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£22.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****289.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£9.19–£36.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£26K**
£26K/yr · 86K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, elvis costume is a £26K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elvis costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£28K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,213**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **52%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**8%**
- Smiffys28% - Morph24% - Luming21% - HENBRANDT9% - Wicked Costumes6% - W WIDMANN MILANO Party Fashion4% - Open — no brand owns it (5 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — -6.2% search growth over the last 90 days.
6K4KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/elvis-costume/trend)
## **Top elvis costume search terms**
- **elvis costume**59K/yr+3.1%1.3% conv. - **elvis presley costume**11K/yr-22.9%0.5% conv. - **elvis fancy dress**16K/yr-26.9%0.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/elvis-costume/search-terms)
## **Top elvis costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Luming Halloween Costumes Men 5Pieces: Jumpsuit Sunglasses Wig Belt Scarf - 60s 50s 80s 70s Fancy Dress Mens Disco- Outfits Role-playing Carnival Musical Halloween Costumes for Men**Luming**£35.69**4.2★448 rev](https://www.amazon.co.uk/dp/B0DQTRL3LJ) [2**Smiffys Elvis Costume in Black and Gold for Adults Shirt Trousers Cape and Belt Officially Licensed Black Flared Trousers with Gold Insert Ideal for Matching Music-Themed Fancy Dress**Smiffys**£29.94**4.1★343 rev](https://www.amazon.co.uk/dp/B003WK5RSA) [3**Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit 70s Fancy Dress Mens Halloween Costumes Men X-Large**Morph**£26.29**4.2★549 rev](https://www.amazon.co.uk/dp/B08TZRQLTR) [4**HENBRANDT Rockstar Adult Fancy Dress Costume - Classic White & Red Jumpsuit Authentic 70s Music Icon Outfit Retro Performance Party Accessory Rockstar Costume**HENBRANDT**£11.62**3.5★156 rev](https://www.amazon.co.uk/dp/B0015LO4F0) [5**Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit 70s Fancy Dress Mens Halloween Costumes Men Large**Morph**£26.00**4.2★549 rev](https://www.amazon.co.uk/dp/B08TZWG789)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W WIDMANN MILANO Party Fashion - King of Rock NRoll Costume Top & Trousers 50s Outfit for Carnival & Show Time**W WIDMANN MILANO Party Fashion**£22.72**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8YBJW1) [**Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit With Wig And Glasses 70s Fancy Dress Mens Halloween Costumes Men Large**Morph**£31.62**33 rev10mo ago](https://www.amazon.co.uk/dp/B0DY875NQ9) [**Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit With Wig And Glasses 70s Fancy Dress Mens Halloween Costumes Men Medium**Morph**£31.83**33 rev10mo ago](https://www.amazon.co.uk/dp/B0DY89VS5V) [**SrgPui 4-Piece Set Elvis Costume for Adults Elvis Wig with Glasses Microphone and Necklace 50s 60s Rock n Roll Disco Party Outfit Halloween Costume for Men**SrgPui**£17.08**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FPXDK94J) [**Smiffys Elvis Black Jumpsuit Costume for Adults Officially Licensed All In One Outfit with Cape Gold Detail Fancy Dress for Music Icons 70s Rock and Roll Parties Halloween X-Large**Smiffys**£21.02**11 rev11mo ago](https://www.amazon.co.uk/dp/B0FNY79RYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smiffys Elvis Black Jumpsuit Costume for Adults Officially Licensed All In One Outfit with Cape Gold Detail Fancy Dress for Music Icons 70s Rock and Roll Parties Halloween X-Large**Smiffys**£21.02**4.0★**▲ 317%**](https://www.amazon.co.uk/dp/B0FNY79RYF) [**Morph Las Vegas Fancy Dress Men Mens Disco Jumpsuit 70s Fancy Dress Mens Halloween Costumes Men Medium**Morph**£26.11**4.2★**▲ 165%**](https://www.amazon.co.uk/dp/B08V13Q55M) [**Smiffys Mens White Flared Trousers 1960s Fancy Dress Costume Retro Disco Pants for Adults Ideal for Decade-Themed Parties Festivals and Halloween M**Smiffys**£9.19**3.7★**▲ 104%**](https://www.amazon.co.uk/dp/B06WWCXDCY) [**W WIDMANN MILANO Party Fashion - King of Rock NRoll Costume Top & Trousers 50s Outfit for Carnival & Show Time**W WIDMANN MILANO Party Fashion**£22.72**3.2★**▲ 90%**](https://www.amazon.co.uk/dp/B0FV8YBJW1) [**SrgPui 4-Piece Set Elvis Costume for Adults Elvis Wig with Glasses Microphone and Necklace 50s 60s Rock n Roll Disco Party Outfit Halloween Costume for Men**SrgPui**£17.08**2.7★**▲ 81%**](https://www.amazon.co.uk/dp/B0FPXDK94J)
**~~View all trending →~~**
## **What buyers say about elvis costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Good quality fancy dress”*
**Fun/Entertainment Experience**22%
*“Good fun”*
**Advertised Vs Actual Product**17%
*“Did the job”*
**Value For Money**17%
*“Great outfit for the price”*
**Size-Overall**8%
*“The fit was great with a little room to spare”*
### **What buyers complain about **
**Quality-Overall**33%
*“Poor quality”*
**Size-Overall**28%
*“Belt too big”*
**Durability**17%
*“Just about lasted the night”*
### **Top return reasons **
**Size-Overall**67%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Shape/Style**5%
**Thin**2%
**Material Quality**2%
**Product Condition**2%
**Wig/Artificial Hair Quality**2%
**Ease Of Use**1%
**Durability**1%
## **Common questions**
- **Is elvis costume profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the elvis costume niche?**
- 11 brands and 39 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in elvis costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the elvis costume niche?**
- Listings span £9.19–£36.37; the average listing price is £22.40 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.
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