---
title: "Elphaba Costume — £100K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/elphaba-costume"
last_updated: "2026-07-31T11:25:31.642Z"
locale: en
meta:
description: "Niche score 48/100 · £100K/yr market · 282K searches/yr · £17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £100K/yr market · 282K searches/yr · £17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elphaba Costume — £100K/yr Amazon UK Niche (2026) - Flapen"
---
# **elphaba costume**
**Skip it**
Soft demand (-89.3% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 0Conversion 25Competition 74Returns 28Price range 72Avg price 82Brand share 78Review moat 94Quality gap 80
**Review moat**
**Great****126.03**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.90**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£5.11–£40.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£100K**
£100K/yr · 282K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-89.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, elphaba costume is a £100K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elphaba costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£72K–£90K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,882**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **22.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**37%**
- Lito Angels Children's Apparel23% - Morph11% - Bryndo8% - Disguise8% - Smiffys7% - iZoeL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -89.3% search growth over the last 90 days.
30K20KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 19.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/elphaba-costume/trend)
## **Top elphaba costume search terms**
- **elphaba costume kids**70K/yr-92.3%2.0% conv. - **elphaba costume**61K/yr-88.2%1.8% conv. - **wicked costumes kids**38K/yr-95.2%0.5% conv. - **wicked costume**15K/yr-77.9%0.4% conv. - **wicked costumes**28K/yr-82.3%0.0% conv. - **wicked witch costume**8K/yr-60.1%1.7% conv. - **elphaba costume adult**24K/yr-89.6%1.7% conv. - **wicked costumes adult**9K/yr-79.0%0.2% conv. - **wicked witch of the west costume**5K/yr-78.6%1.4% conv. - **wicked fancy dress**4K/yr-71.4%1.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/elphaba-costume/search-terms)
## **Top elphaba costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lito Angels Girls Gothic Witch Costume with Cape Black 4-5 Years**Lito Angels Children's Apparel**£20.18**4.4★84 rev](https://www.amazon.co.uk/dp/B0FH9QWLVH) [2**Wicked Elphaba Kids Fancy Dress For 5-6 Years**Disguise**£14.54**4.5★23 rev](https://www.amazon.co.uk/dp/B0D1YD6DNW) [3**Bryndo Wicked Witch Costume Accessories Set for Women Witch Fancy Dress with Cape Witches Hat Green Gloves with Claws Wicked Glasses for Halloween Cosplay Dress Up**Bryndo**£11.90**4.3★9 rev](https://www.amazon.co.uk/dp/B0FD9BKTN4) [4**iZoeL World Book Day Costume Girls Green Witch Costume Set Hooded Cloak Witch Hat Green Face Paint Long Gloves & Glasses Magical Book Character Outfit for WBD Fancy Dress**iZoeL**£15.72**4.2★33 rev](https://www.amazon.co.uk/dp/B0G4M8724L) [5**Halloween Costumes for Kids Girls Costume Wicked Witch Costume Green Costumes with Hat Glasses Gloves Socks Cape for Girls Children Halloween Witch Costume Cosplay Party**AXERHK**£14.03**3.8★15 rev](https://www.amazon.co.uk/dp/B0FJ8HRRB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MZinge 3 Pcs Halloween Witch Elphaba Costume Accessories Black Witchy Hat Elphie Glasses Green Gloves for Women for Cosplay Dress Up**MZinge**£11.04**8 rev1w ago](https://www.amazon.co.uk/dp/B0FLTM278T) [**iZoeL World Book Day Costume Girls Green Witch Costume Set Hooded Cloak Witch Hat Green Face Paint Long Gloves & Glasses Magical Book Character Outfit for WBD Fancy Dress**iZoeL**£15.72**33 rev8mo ago](https://www.amazon.co.uk/dp/B0G4M8724L) [**BSBUY Glinda Costume Kids Glinda Princess Dresses for Girls Good Witch Princess Dress Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Shiny Sequins Outfits for Halloween Birthday Party(120)**BSBUY**£13.33**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G43NS1GB) [**Morph Classic Witch Costume For Girls Kids Witch Dress Halloween Costumes For Kids XL**Morph**£19.69**29 rev11mo ago](https://www.amazon.co.uk/dp/B0DX2FZ87R) [**Morph Classic Witch Costume For Girls Kids Witch Dress Halloween Costumes For Kids M**Morph**£19.06**29 rev11mo ago](https://www.amazon.co.uk/dp/B0DX2DLV2F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wicked Costumes Adult Unisex Teal Tracksuit Fancy Dress Costume Screen-Inspired Survival Game Outfit for Parties & Events - Small**Wicked Costumes**£8.49**4.2★**▲ 1000%**](https://www.amazon.co.uk/dp/B09XFG7T8M) [**For G and PL Womens Halloween Elfaba Wicked Witch Costume Long Sleeve Puff Sleeve Black Puff Sleeves Dress XL**For G and PL**£22.19**3.0★**▲ 385%**](https://www.amazon.co.uk/dp/B0FK537TH2) [**BSBUY Glinda Costume Kids Glinda Princess Dresses for Girls Good Witch Princess Dress Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Shiny Sequins Outfits for Halloween Birthday Party(120)**BSBUY**£13.33**4.5★**▲ 196%**](https://www.amazon.co.uk/dp/B0G43NS1GB) [**Lito Angels Girls Gothic Witch Costume with Cape Black 4-5 Years**Lito Angels Children's Apparel**£20.18**4.4★**▲ 185%**](https://www.amazon.co.uk/dp/B0FH9QWLVH) [**Lito Angels Girls Gothic Witch Costume with Cape Black 10-11 Years**Lito Angels Children's Apparel**£21.72**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B0FH9TQ4MQ)
**~~View all trending →~~**
## **What buyers say about elphaba costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Good Seller & Good quality”*
**Value For Money**24%
*“Cute and affordable accessory set for Halloween”*
**Size-Overall**19%
*“Fits nicely”*
**Material Quality**8%
*“The cloak material feels light”*
**Shape/Style**1%
*“well-rounded, eye-catching costume set”*
**Comfort-Overall**1%
*“was comfortable to wear”*
**Advertised Vs Actual Product**1%
*“It looks exactly the same as advertised”*
**Weight Light**1%
*“The broom is a fun touch — its lightweight”*
**Design-Overall**1%
*“looks convincing in photos and parties”*
### **What buyers complain about **
**Quality-Overall**32%
*“Bad quality”*
**Size-Overall**12%
*“Sizing not great”*
**Advertised Vs Actual Product**9%
*“The Dress is absolutely nothing like the picture”*
**Material Quality**9%
*“The dress is ok should not be that pricey for low quality material”*
**Smell**9%
*“it came stinking of sweat”*
**Comfort-Overall**9%
*“Gloves were not so comfy to wear”*
**Durability**5%
*“fell apart on opening”*
**Thickness**5%
*“The materials are a bit thin”*
### **Top return reasons **
**Size-Overall**65%
**Quality-Overall**10%
**Material Quality**5%
**Strap/String Quality**2%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Comfort-Overall**2%
**Color**1%
**Stitch/Finish/Polish**1%
**Scratch Resistance**1%
## **Common questions**
- **Is elphaba costume profitable to sell on Amazon United Kingdom?**
- The niche generates £100K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the elphaba costume niche?**
- 21 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in elphaba costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.8%.
- **When does demand for elphaba costume peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 19.2× the quietest.
- **What does it cost to enter the elphaba costume niche?**
- Listings span £5.11–£40.22; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.
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