---
title: "Elmers Slime Kit — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/elmers-slime-kit"
last_updated: "2026-07-31T16:38:30.993Z"
locale: en
meta:
description: "Niche score 30/100 · £44K/yr market · 103K searches/yr · £9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £44K/yr market · 103K searches/yr · £9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elmers Slime Kit — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **elmers slime kit**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 7Conversion 52Competition 9Returns 99Price range 6Avg price 32Brand share 5Review moat 41Quality gap 60
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,361.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.80**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£44K**
£44K/yr · 103K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-36.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.08–£15.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, elmers slime kit is a £44K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elmers slime kit market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£49K–£59K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Elmer's64% - Elmers22% - ELMER'S6% - Slime Labs4% - Amazon Basics2% - iKidiki2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/elmers-slime-kit/trend)
## **Top elmers slime kit search terms**
- **elmers slime kit**56K/yr-37.1%5.2% conv. - **slime kit elmers**14K/yr-37.2%2.8% conv. - **elmers slime**14K/yr-24.6%3.4% conv. - **slime ingredients**11K/yr-44.9%1.8% conv. - **slime making kit elmers**5K/yr-23.4%5.4% conv. - **slime elmers**4K/yr-33.4%2.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/elmers-slime-kit/search-terms)
## **Top elmers slime kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count**Elmer's**£12.18**4.4★1,245 rev](https://www.amazon.co.uk/dp/B084LCKZ8L) [2**Elmers Colour Slime Kit Slime Supplies Include Washable Colour PVA Glue Assorted Colours & Magical Liquid Slime Activator Washable & Kid Friendly 4 Count**Elmers**£13.83**4.5★1,273 rev](https://www.amazon.co.uk/dp/B084LCT57T) [3**Elmers Glue Magical Liquid Activator Solution Ideal for Making Makes Four Batches 259 ml**Elmer's**£3.17**4.5★11,860 rev](https://www.amazon.co.uk/dp/B07C368YY2) [4**Elmers Metallic Slime Kit | Slime Supplies Include Metallic PVA Glue & Magical Liquid Slime Activator | Washable & Kid Friendly | 4 Count**Elmer's**£12.27**4.5★1,562 rev](https://www.amazon.co.uk/dp/B084LC9S3X) [5**Elmers PVA Glitter Glue | Gold | 177 ml | Washable & Kid Friendly | Great for Arts & Crafts Projects**ELMER'S**£3.08**4.6★1,017 rev](https://www.amazon.co.uk/dp/B07P6W34TM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iKidiki Slime Making Kit Toys for 6 7 8 9 10 11 12 Year Old Girls Boys Gifts Birthday Galaxy Slime Kits for Girls 6-12 Year Old Girl Boy Gifts Fluffy Slime Kids Birthday Presents Craft Kits for Kids**iKidiki**£15.82**214 rev2y ago](https://www.amazon.co.uk/dp/B0D8PRL2BR) [**Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle**Amazon Basics**£7.63**4,829 rev3y ago](https://www.amazon.co.uk/dp/B07J6R3GK7) [**Elmers Confetti Slime Activator | Washable & Kid-Friendly Magical Liquid Glue Activator | 245 g Bottle**ELMER'S**£4.99**272 rev6y ago](https://www.amazon.co.uk/dp/B089NHPGSL) [**Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count**Elmer's**£12.18**1,245 rev6y ago](https://www.amazon.co.uk/dp/B084LCKZ8L) [**Elmers Colour Slime Kit Slime Supplies Include Washable Colour PVA Glue Assorted Colours & Magical Liquid Slime Activator Washable & Kid Friendly 4 Count**Elmers**£13.83**1,273 rev6y ago](https://www.amazon.co.uk/dp/B084LCT57T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Slime Labs Slime Making Kit 1550ml Activator & PVA Glue Non-Toxic**Slime Labs**£14.51**4.0★**▲ 217%**](https://www.amazon.co.uk/dp/B0GY15TQN2) [**Amazon Basics All Purpose Washable School Clear Liquid Glue Great for Making Slime 3.8 litre Bottle**Amazon Basics**£7.63**4.6★**▲ 133%**](https://www.amazon.co.uk/dp/B07J6R3GK7) [**iKidiki Slime Making Kit Toys for 6 7 8 9 10 11 12 Year Old Girls Boys Gifts Birthday Galaxy Slime Kits for Girls 6-12 Year Old Girl Boy Gifts Fluffy Slime Kids Birthday Presents Craft Kits for Kids**iKidiki**£15.82**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B0D8PRL2BR) [**Elmers Metallic Slime Kit | Slime Supplies Include Metallic PVA Glue & Magical Liquid Slime Activator | Washable & Kid Friendly | 4 Count**Elmer's**£12.27**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B084LC9S3X) [**Elmers Colour Changing Slime Kit | Slime Supplies Include Colour Changing Glue & Magical Liquid Slime Activator | Activates with UV Light | Washable & Kid Friendly | 4 Count**Elmer's**£12.18**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B084LCKZ8L)
**~~View all trending →~~**
## **What buyers say about elmers slime kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“kits is nice”*
**Adhesion/Stickiness**19%
*“good not sticky so if you want to get this for your kid I will recommend”*
**Value For Money**9%
*“good for the price”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**5%
*“Its nice and big,”*
**Advertised Vs Actual Product**5%
*“Item exactly as described”*
**Efficiency**4%
*“Amazingly successful”*
**Gifting Purpose**3%
*“and very giftable”*
**Cutting/Trimming**3%
*“Brilliant short cut to making slime with granddaughter”*
**Brightness/Shine/Glow**2%
*“Glitter”*
### **What buyers complain about **
**Functionality-Overall**24%
*“Does not make the slime come together at”*
**Adhesion/Stickiness**17%
*“it was a bit sticky”*
**Quality-Overall**9%
*“Activator missing bad quality not buying again”*
**Ease Of Cleaning**5%
*“It sometimes creates a mess”*
**Mess Free**5%
*“Very messy and dirty”*
**Residue**5%
*“it leaves the slime with a wet film residue”*
**Value For Money**4%
*“should be alot cheaper because you have use loads activator don't really get value for money”*
**Size-Overall**4%
*“the bottle was way bigger than expected”*
**Defective Material/Parts**2%
*“The product did not work”*
**Water Resistance**2%
*“it just made it watery”*
### **Top return reasons **
**Functionality-Overall**29%
**Adhesion/Stickiness**24%
**Leak-Proof**14%
**Value For Money**8%
**Size-Overall**6%
**Advertised Vs Actual Product**4%
**Paper Quality**1%
**Color**1%
**Compatibility-Overall**1%
**Certifications**1%
## **Common questions**
- **Is elmers slime kit profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 10 tracked products. 90-day search growth is -36.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the elmers slime kit niche?**
- 6 brands and 18 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in elmers slime kit?**
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.2%.
- **When does demand for elmers slime kit peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the elmers slime kit niche?**
- Listings span £3.08–£15.82; the average listing price is £9.80 (sweet spot $15–$100). The average incumbent carries 2,362 reviews — the moat a new listing must climb.
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