---
title: "Electronic Chess Set — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/electronic-chess-set"
last_updated: "2026-07-31T12:04:58.179Z"
locale: en
meta:
description: "Niche score 34/100 · £68K/yr market · 108K searches/yr · £134.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £68K/yr market · 108K searches/yr · £134.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electronic Chess Set — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **electronic chess set**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 17Growth 15Conversion 6Competition 45Returns 24Price range 12Avg price 64Brand share 34Review moat 84Quality gap 85
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****327.81**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£134.36**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£68K**
£68K/yr · 108K searches
**Growth**
**Bad****-19.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£38.05–£572.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, electronic chess set is a £68K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electronic chess set market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£101K–£134K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#863**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**41**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**9%**
- LEXIBOOK41% - Vonset13% - CNSENIOR12% - GoCube11% - Chessnut7% - MILLENNIUM6% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/electronic-chess-set/trend)
## **Top electronic chess set search terms**
- **electronic chess board**19K/yr-2.9%0.4% conv. - **chess computer**18K/yr-14.3%0.4% conv. - **electronic chess**16K/yr-19.9%0.4% conv. - **electronic chess set**23K/yr-42.5%0.8% conv. - **smart chess board**5K/yr-0.7%0.1% conv. - **computer chess**9K/yr-35.0%0.5% conv. - **electric chess board**5K/yr-5.0%0.2% conv. - **chess computers for adults**6K/yr-29.2%0.2% conv. - **electronic chess set for adults**7K/yr-37.7%1.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/electronic-chess-set/search-terms)
## **Top electronic chess set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£20K40%£27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lexibook ChessMan Elite Interactive Electronic Chess CG1300**LEXIBOOK**£38.05**4.0★2,882 rev](https://www.amazon.co.uk/dp/B001DSTT5A) [2**Lexibook ChessMan Elite Interactive Electronic Chess CG1300LXB**LEXIBOOK**£45.75**4.0★21 rev](https://www.amazon.co.uk/dp/B0FVXVK1W2) [3**P6 Electronic Chess - Computer Chess Board Smart Chess Board with LED - Magnetic Chess Set for Children and Adults**Vonset**£109.56**4.3★210 rev](https://www.amazon.co.uk/dp/B0CSYHKB3G) [4**GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers**GoCube**£172.35**4.5★208 rev](https://www.amazon.co.uk/dp/B0D65TJHCJ) [5**Electronic Chess Set with AI Voice Tutor 2000 ELO Chess Computer for Adults & Beginners Magnetic Portable Chess Board with LCD Display for Chess Lovers (Voice system: English only)**CNSENIOR**£79.39**4.4★19 rev](https://www.amazon.co.uk/dp/B0DNW7KLJF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults**FFChess**£133.26**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRPWRG6) [**Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers**GoCube**£207.30**86 rev8mo ago](https://www.amazon.co.uk/dp/B0FQCJNQLC) [**Lexibook Electronic Travel Chess Set LCG500LXB**LEXIBOOK**£41.43**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKCFSQ2) [**Lexibook ChessMan Elite Interactive Electronic Chess CG1300LXB**LEXIBOOK**£45.75**21 rev9mo ago](https://www.amazon.co.uk/dp/B0FVXVK1W2) [**CNSENIOR ProTouch 8-in-1 Handheld Electronic Chess Computer - Portable AI Chess Game Set with Large HD Touch Screen 220+ Master Games & Learning Modes - Perfect Travel Gift for Adults & Kids (Black)**CNSENIOR**£56.04**13 rev1y ago](https://www.amazon.co.uk/dp/B0FFB8FYC7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults**FFChess**£133.26**0.0★**▲ 332%**](https://www.amazon.co.uk/dp/B0GHRPWRG6) [**Lexibook Chessman FX Electronic Chess Game with Touch Keyboard and Light and Sound Effects 32 Pieces 64 Levels of Difficulty Family Board Game Black/Silver CG1335**LEXIBOOK**£56.35**4.0★**▲ 170%**](https://www.amazon.co.uk/dp/B08F724NDR) [**Chessnut Air Electronic Chess Board - A magnificent handcrafted wooden set with extra queens LED game and adaptive electronic chess apps. For 2 players ages 10 and up.**Chessnut**£199.27**4.3★**▲ 80%**](https://www.amazon.co.uk/dp/B0BMGBR9BW) [**GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers**GoCube**£172.35**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B0D65TJHCJ) [**CNSENIOR ProTouch 8-in-1 Handheld Electronic Chess Computer - Portable AI Chess Game Set with Large HD Touch Screen 220+ Master Games & Learning Modes - Perfect Travel Gift for Adults & Kids (Black)**CNSENIOR**£56.04**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0FFB8FYC7)
**~~View all trending →~~**
## **What buyers say about electronic chess set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“They enjoy playing”*
**Quality-Overall**17%
*“Absolutely an incredible device”*
**Ease Of Use**11%
*“Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it”*
**Value For Money**11%
*“Value for money”*
**Educational-Overall**6%
*“This is a great piece of kit for learning”*
**Size-Overall**5%
*“The board is of a good size”*
**Fine Motor Skill**3%
*“For chess beginners, this is an excellent learning and training tool”*
**Weight Light**2%
*“Great board, feels very study and weighty”*
**Magnetic Strength/Adsorption**2%
*“The magnetic board is also a lifesaver because he tends to bump into things”*
**Design-Overall**2%
*“Kids and adults would love this because its designed for all ages”*
### **What buyers complain about **
**Strength**17%
*“The pieces revived are extremely flimsy”*
**Value For Money**16%
*“Very poor for the money”*
**Quality-Overall**13%
*“I couldn't get drawers open at first because so cheap and flimsy”*
**Durability**12%
*“the whole thing seems to be dead now”*
**Defective Material/Parts**7%
*“pieces look bad”*
**Functionality-Overall**3%
*“Doesn't work”*
**Natural Resource Wastage**3%
*“Waste of money”*
**Magnetic Strength/Adsorption**3%
*“Not magnetic”*
**Battery Life**2%
*“Took the batteries out to stop it”*
**Noise Level**2%
*“it turned on made a continuous beeping noise for several minutes”*
### **Top return reasons **
**Functionality-Overall**19%
**Defective Material/Parts**12%
**Quality-Overall**9%
**Size-Overall**8%
**Degree Of Motion**6%
**Touch/Button Controls**6%
**Advertised Vs Actual Product**5%
**Instructions/User Manual/Troubleshooting**5%
**Connectivity-Overall**5%
**Charging**4%
## **Common questions**
- **Is electronic chess set profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the electronic chess set niche?**
- 9 brands and 41 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in electronic chess set?**
- Top complaints mined from reviews: Strength, Value For Money, Quality-Overall. The return rate is 5.4% — above our launch gate.
- **When does demand for electronic chess set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the electronic chess set niche?**
- Listings span £38.05–£572.82; the average listing price is £134.36 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.
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