---
title: "Trend — egg and spoon race - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/egg-and-spoon-race/trend"
last_updated: "2026-07-31T20:47:15.254Z"
locale: en
meta:
  description: "Niche score 56/100 · £51K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £51K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — egg and spoon race - Flapen"
---

# **egg and spoon race**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 70Conversion 79Competition 45Returns 92Price range 52Avg price 56Brand share 66Review moat 65Quality gap 45

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+52.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****908.96**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.73**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.99–£24.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£51K**

£51K/yr · 50K searches