---
title: "Easel Kids — £159K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/easel-kids"
last_updated: "2026-07-31T15:30:50.012Z"
locale: en
meta:
description: "Niche score 58/100 · £159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Easel Kids — £159K/yr Amazon UK Niche (2026) - Flapen"
---
# **easel kids**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 23Conversion 26Competition 66Returns 97Price range 78Avg price 95Brand share 80Review moat 69Quality gap 67
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£30.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£3.29–£58.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****745.81**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£159K**
£159K/yr · 256K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, easel kids is a £159K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easel kids market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£121K–£151K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **92%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**55%**
Top 20: 96%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**39%**
- FB FunkyBuys21% - Chidiam10% - Blue Squid9% - AIYAPLAY7% - Dripex7% - Oypla7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/easel-kids/trend)
## **Top easel kids search terms**
- **kids easel**53K/yr-2.4%1.2% conv. - **easel kids**59K/yr-5.7%1.1% conv. - **chalk board for kids**15K/yr+10.0%2.0% conv. - **art easel for children**16K/yr+2.2%1.4% conv. - **childrens easel**12K/yr-4.7%1.7% conv. - **easel for kids**13K/yr-6.8%1.6% conv. - **kids easel with paper roll**12K/yr+4.6%1.1% conv. - **toddler easel**10K/yr-12.9%1.3% conv. - **kids chalk boards**6K/yr+7.8%2.8% conv. - **blackboard for kids**7K/yr+20.2%2.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/easel-kids/search-terms)
## **Top easel kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£24K20%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FB FunkyBuys 69cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge**FB FunkyBuys**£16.98**3.9★630 rev](https://www.amazon.co.uk/dp/B01KVX1G5I) [2**Blue Squid Art Easel for Kids with Paper Roll x 3 Includes 100+ Accessories Double Sided Adjustable Wooden Painting Easel with Magnetic Chalk Board White Board for Toddlers Ages 3 4 5 6 7 8 9 10 12**Blue Squid**£54.48**4.7★1,195 rev](https://www.amazon.co.uk/dp/B0B93PR9XY) [3**Kids Easel with Paper Roll Double-Sided Wooden Art Easel Easel for Kids Whiteboard & Chalkboard Adjustable Standing Toddler Easel with Accessories Birthday Gift for Boys and Girls**Chidiam**£33.83**4.6★209 rev](https://www.amazon.co.uk/dp/B0DSBMBJ1F) [4**Oypla Adjustable Children Kids 2-in-1 Wooden Easel Black White Board**Oypla**£15.15**3.8★445 rev](https://www.amazon.co.uk/dp/B0744KZZCK) [5**Dripex Kids Wooden Art Easel Double-Sided Height Adjustable Painting Blackboard with Magnetic Accessories Chalk and Sponge for Toddlers and Kids**Dripex**£29.18**4.5★839 rev](https://www.amazon.co.uk/dp/B0843713S3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EUCOCO Toys for 1 2 3 4 5 6 Year Old Girls Gifts Art Easel for Kids Drawing Board 1st Birthday Gifts for Girls Toys Age 1 2 3 Birthday Presents Toddler Learning Baby Toys Christening Gift for Girl**EUCOCO**£31.25**142 rev6mo ago](https://www.amazon.co.uk/dp/B0GF2BSTW3) [**FB FunkyBuys 100cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge**FB FunkyBuys**£20.01**630 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2MC53P) [**ROBUD Wooden Easel for Kids Double-Sided Whiteboard & Chalkboard with Paper Roll Height Adjustable Drawing Board with Magnets Paint Pots Storage Tray Crocodile Design for Boys & Girls Ages 3+**ROBUD**£58.81**13 rev1y ago](https://www.amazon.co.uk/dp/B0FF9K38BQ) [**Childrens Double-Sided Wooden Easel with Paper Roll Adjustable White & Black Board Birthday Gift Girl Boy (Accessories Included) (Colorful)**Chidiam**£33.68**209 rev1y ago](https://www.amazon.co.uk/dp/B0DW8FJ2V4) [**Kids Easel with Paper Roll Double-Sided Wooden Art Easel Easel for Kids Whiteboard & Chalkboard Adjustable Standing Toddler Easel with Accessories Birthday Gift for Boys and Girls**Chidiam**£33.83**209 rev1y ago](https://www.amazon.co.uk/dp/B0DSBMBJ1F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EUCOCO Toys for 1 2 3 4 5 6 Year Old Girls Gifts Art Easel for Kids Drawing Board 1st Birthday Gifts for Girls Toys Age 1 2 3 Birthday Presents Toddler Learning Baby Toys Christening Gift for Girl**EUCOCO**£31.25**4.4★**▲ 251%**](https://www.amazon.co.uk/dp/B0GF2BSTW3) [**Oypla Adjustable Children Kids 2-in-1 Wooden Easel Black White Board**Oypla**£15.15**3.8★**▲ 145%**](https://www.amazon.co.uk/dp/B0744KZZCK) [**Lehoo Castle Easel Kids 3+ 4 in 1 Kids Easel with Drawing Board(Blue)**Lehoo Castle**£32.03**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B0C6K418FK) [**FB FunkyBuys 100cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge**FB FunkyBuys**£20.01**3.9★**▲ 84%**](https://www.amazon.co.uk/dp/B0FL2MC53P) [**Kids Easel with Paper Roll Wooden Art Easel Double-Sided Whiteboard and Blackboard Height Adjustable Standing Easels with Numbers and Other Painting Accessories Storage Tray for Toddlers**NUKied**£31.24**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B09QW216BL)
**~~View all trending →~~**
## **What buyers say about easel kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Very well made”*
**Value For Money**14%
*“Good value for money,great product,”*
**Strength**12%
*“The wooden frame feels very sturdy”*
**Assembly/Installation**10%
*“Easy assembly”*
**Fun/Entertainment Experience**7%
*“keeps them entertained for ages”*
**Ease Of Use**6%
*“versatile for many different uses”*
**Advertised Vs Actual Product**4%
*“As pictures shows”*
**Size-Overall**4%
*“Its a good size”*
**Drawing Experience**3%
*“Excellent for childs first play with chalk”*
**Material Quality**2%
*“seems a good solid buy”*
### **What buyers complain about **
**Quality-Overall**23%
*“Most of the added accessories were also poor in quality”*
**Value For Money**15%
*“would have cost just under half of what I paid for item”*
**Size-Overall**13%
*“Not fit for purpose”*
**Strength**12%
*“Doesnt feel strong”*
**Paper Quality**5%
*“Very cheap blackboard quality”*
**Assembly/Installation**4%
*“Bit fiddly to put together”*
**Ease Of Use**3%
*“which is troublesome”*
**Gifting Purpose**3%
*“Disappointed that this was a Christmas present so wasnt checked in time to find parts were missing”*
**Adjustability/Rotatability/Reclining**1%
*“Adjustable knobs are an issue”*
**Grip**1%
*“even then it slips a bit”*
### **Top return reasons **
**Size-Overall**34%
**Defective Material/Parts**18%
**Quality-Overall**10%
**Strength**6%
**Assembly/Installation**5%
**Product Condition**4%
**Gifting Purpose**3%
**Advertised Vs Actual Product**2%
**Scratch Resistance**2%
**Material Quality**2%
## **Common questions**
- **Is easel kids profitable to sell on Amazon United Kingdom?**
- The niche generates £159K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the easel kids niche?**
- 24 brands and 48 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in easel kids?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.5%.
- **When does demand for easel kids peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the easel kids niche?**
- Listings span £3.29–£58.81; the average listing price is £30.18 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.
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