---
title: "Trend — duck toy - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/duck-toy/trend"
last_updated: "2026-07-31T21:39:51.877Z"
locale: en
meta:
  description: "Niche score 59/100 · £75K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £75K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — duck toy - Flapen"
---

# **duck toy**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 19Conversion 40Competition 81Returns 96Price range 81Avg price 45Brand share 95Review moat 61Quality gap 90

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Great****£2.83–£71.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,076.67**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£11.39**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£75K**

£75K/yr · 206K searches

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")