---
title: "Draughts Board Game — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/draughts-board-game"
last_updated: "2026-07-31T09:44:09.241Z"
locale: en
meta:
description: "Niche score 46/100 · £78K/yr market · 135K searches/yr · £9.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £78K/yr market · 135K searches/yr · £9.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Draughts Board Game — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **draughts board game**
**Skip it**
Soft demand (-17.8% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 16Conversion 70Competition 45Returns 95Price range 21Avg price 26Brand share 64Review moat 47Quality gap 67
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,783.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.07**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.25–£18.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£78K**
£78K/yr · 135K searches
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, draughts board game is a £78K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **draughts board game market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£91K–£113K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#257**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **70%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**27%**
- Jaques of London20% - Navoys17% - Lesser & Pavey14% - DIVCHI10% - KandyToys7% - BNXF6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/draughts-board-game/trend)
## **Top draughts board game search terms**
- **draughts board game**58K/yr-13.6%6.4% conv. - **checkers board game**19K/yr-20.1%4.9% conv. - **draughts**17K/yr-21.6%6.0% conv. - **checkers**13K/yr-13.5%3.1% conv. - **drafts board game**13K/yr-13.6%7.3% conv. - **draughts game**8K/yr-53.1%5.4% conv. - **draughts set**4K/yr-13.3%5.8% conv. - **drafts**3K/yr-8.0%6.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/draughts-board-game/search-terms)
## **Top draughts board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included (Draughts)**Navoys**£6.29**4.6★573 rev](https://www.amazon.co.uk/dp/B0D47NCV8W) [2**Retro Games | Draughts | 1 Piece - 21x21x5 cm Cream and Black**Lesser & Pavey**£6.99**4.2★685 rev](https://www.amazon.co.uk/dp/B07ZKTBSHV) [3**Jaques of London Draughts Board Game | Traditional 12 Wooden Draughts Board with Deluxe Checkers Pieces | Wooden Board Games for Adults and Kids | Since 1795**Jaques of London**£17.69**4.6★1,350 rev](https://www.amazon.co.uk/dp/B0742CR2Y7) [4**DIVCHI Draughts Board Game | 14 Foldable Draughts Set | Checkers & Draughts Game | Traditional Games | For Children And Adults**DIVCHI**£5.85**4.5★2,391 rev](https://www.amazon.co.uk/dp/B09TTX6NT4) [5**KandyToys M.Y Draughts Game - Traditional Checkers Board Game for Kids & Adults**KandyToys**£5.94**4.5★2,505 rev](https://www.amazon.co.uk/dp/B00N5TOV1W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Pcs Draughts Board Game Draughts Pieces Wooden Checkers Draughts Set Durable Backgammon Chess Quality Stackable Draught Pieces Replacement for Adults Kids Boardgames Learning Travel Camping Games**XURISON**£6.46**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTN91DS3) [**Happium Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included**Happium**£3.87**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GLZ5T72L) [**SMCEHEYA Draughts Set 24 Pcs Checkers with Drawstring Bag for Board Game**SMCEHEYA**£5.77**18 rev2y ago](https://www.amazon.co.uk/dp/B0D9VT6CSG) [**Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included (Draughts)**Navoys**£6.29**573 rev2y ago](https://www.amazon.co.uk/dp/B0D47NCV8W) [**24 Pcs Draughts Pieces Draughts Checkers Backgammon Pieces Wooden Checkers Pieces Durable Backgammon Chess Quality Stackable Checkers Pieces for Board Game Learning Camping(Wood Color&Brown)**BNXF**£3.96**53 rev2y ago](https://www.amazon.co.uk/dp/B0CRDH4XWR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Pcs Draughts Board Game Draughts Pieces Wooden Checkers Draughts Set Durable Backgammon Chess Quality Stackable Draught Pieces Replacement for Adults Kids Boardgames Learning Travel Camping Games**XURISON**£6.46**0.0★**▲ 450%**](https://www.amazon.co.uk/dp/B0GTN91DS3) [**Happium Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included**Happium**£3.87**3.8★**▲ 347%**](https://www.amazon.co.uk/dp/B0GLZ5T72L) [**Jaques of London Magnetic Travel Chess & Draughts Set | With Folding Chess Board Storage for Checkers and Chess Pieces | Since 1795**Jaques of London**£12.10**4.6★**▲ 182%**](https://www.amazon.co.uk/dp/B09JSP5YZB) [**OkidSTEM Draughts Board Game Magnetic Travel Checkers Board Game Set with Folding Draughts Board | Traditional Games Drafts Board Game for Kids and Adults**OkidSTEM**£10.81**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B08YDC8WBB) [**KandyToys M.Y Draughts Game - Traditional Checkers Board Game for Kids & Adults**KandyToys**£5.94**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B00N5TOV1W)
**~~View all trending →~~**
## **What buyers say about draughts board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“wanted - a good quality set of draughts pieces for my granddaugther to play with when she visits”*
**Value For Money**22%
*“Good value”*
**Fun/Entertainment Experience**9%
*“Great Game”*
**Advertised Vs Actual Product**7%
*“As described”*
**Compactness**3%
*“Well-made, very compact chessboard”*
**Size-Overall**3%
*“Just the right size”*
**Correct Contents**2%
*“Good set, piecesvfeel nice and a good size for travel”*
**Collectibles**2%
*“Classic collection”*
**Portability**2%
*“This would be ideal for travel”*
**Magnetic Strength/Adsorption**2%
*“It's magnet keeps the pieces in place”*
### **What buyers complain about **
**Quality-Overall**26%
*“Least satisfying sale ever”*
**Advertised Vs Actual Product**9%
*“Product didn't match images”*
**Value For Money**9%
*“Waste of money”*
**Size-Overall**9%
*“Smaller than I thought”*
**Strength**5%
*“Too flimsy”*
**Thickness**5%
*“The boards are thin cardboard”*
**Instructions/User Manual/Troubleshooting**5%
*“the instructions were for chess not draughts”*
**Material Quality**5%
*“bag is not cotton”*
**Ease Of Use**3%
*“not that practical”*
**Hard Feel**2%
*“Rough around the edges”*
### **Top return reasons **
**Size-Overall**28%
**Defective Material/Parts**12%
**Quality-Overall**11%
**Gifting Purpose**5%
**Magnetic Strength/Adsorption**4%
**Scratch Resistance**4%
**Material Quality**4%
**Functionality-Overall**3%
**Rusts/Corrodes**3%
**Strength**3%
## **Common questions**
- **Is draughts board game profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the draughts board game niche?**
- 19 brands and 73 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in draughts board game?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.0%.
- **When does demand for draughts board game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the draughts board game niche?**
- Listings span £3.25–£18.15; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.
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