---
title: "Dragon Ball Z Figurines — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dragon-ball-z-figurines"
last_updated: "2026-07-31T14:05:20.484Z"
locale: en
meta:
description: "Niche score 48/100 · £59K/yr market · 326K searches/yr · £16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £59K/yr market · 326K searches/yr · £16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dragon Ball Z Figurines — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **dragon ball z figurines**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 23Conversion 14Competition 86Returns 95Price range 84Avg price 78Brand share 7Review moat 59Quality gap 67
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****£7.70–£63.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£16.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,126.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£59K**
£59K/yr · 326K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dragon ball z figurines is a £59K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragon ball z figurines market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£98K–£130K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,001**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **59%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**124**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 72%
**Open market**
**2%**
- BANDAI55% - Dragon Ball Z37% - TAMASHII NATIONS2% - Sxkayxr2% - NTGFU1% - Bioworld1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/dragon-ball-z-figurines/trend)
## **Top dragon ball z figurines search terms**
- **dragon ball figures**90K/yr-2.4%1.4% conv. - **goku**51K/yr+3.3%0.7% conv. - **goku figure**39K/yr-16.3%1.8% conv. - **dragon stars**28K/yr+1.3%0.6% conv. - **dragon stars figure**12K/yr+0.2%0.3% conv. - **goku action figure**13K/yr-19.3%1.4% conv. - **dragon ball evolve**8K/yr+40.2%1.6% conv. - **dragonball figures**14K/yr-39.7%1.9% conv. - **dragon ball z figures**11K/yr+1.9%2.3% conv. - **dragon ball z figurines**14K/yr-39.3%2.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dragon-ball-z-figurines/search-terms)
## **Top dragon ball z figurines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£4K8%£5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BANDAI Dragon Ball 5 Ultra Instinct Goku Action Figure Dragon Ball Super**BANDAI**£10.25**4.3★2,410 rev](https://www.amazon.co.uk/dp/B08MY4ZBQV) [2**Bandai Dragon Ball Super 5 Super Saiyan God Super Saiyan Veigito Figure**BANDAI**£8.37**4.6★207 rev](https://www.amazon.co.uk/dp/B0BL1H363T) [3**Dragon Ball Super Evolve 5 Action Figure Super Saiyan Blue Goku (Bandai) Authentic Fully Articulated Anime Collectible**Dragon Ball Z**£9.09**4.3★1,501 rev](https://www.amazon.co.uk/dp/B07VW98ZR4) [4**Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima**BANDAI**£14.60**4.7★198 rev](https://www.amazon.co.uk/dp/B0F447XQ93) [5**Bandai Dragon Ball Stars 17cm Super Saiyan 3 Goku Action Figure**BANDAI**£18.22**4.5★10,415 rev](https://www.amazon.co.uk/dp/B07P9DQXXS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BANDAI Dragon Stars - Dragon Ball Z Trunks 17cm Articulated Figure**BANDAI**£17.57**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H37549DQ) [**BANDAI Dragon Ball Super Evolve 5 Super Saiyan Rose Goku Action Figure**BANDAI**£9.95**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZP7DKDQ) [**BANDAI Dragon Ball 17cm Dragon Stars Power Up SS4 Goku (GT Version) Figure**BANDAI**£18.42**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GNN1J3F4) [**Dragon Ball Super Dragon Stars Battle Pack | Ultra Instinct Sign Goku vs Jiren 17cm Action Figure 2Pack with Attack Effects & Swappable Hands | Official Bandai Namco**Dragon Ball Z**£33.65**3 rev5mo ago](https://www.amazon.co.uk/dp/B0FNRWW56N) [**Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima**BANDAI**£14.60**198 rev1y ago](https://www.amazon.co.uk/dp/B0F447XQ93)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BANDAI Dragon Ball Super Evolve 5 Super Saiyan Rose Goku Action Figure**BANDAI**£9.95**1.0★**▲ 338%**](https://www.amazon.co.uk/dp/B0GZP7DKDQ) [**BANDAI Dragon Stars - Dragon Ball Z Trunks 17cm Articulated Figure**BANDAI**£17.57**0.0★**▲ 333%**](https://www.amazon.co.uk/dp/B0H37549DQ) [**Bandai Dragon Stars Figures Super Saiyan Broly DBS Version| Dragon Ball Super SS Broly Action Figure | 17cm Articulated Dragon Ball Figure | Bandai Dragon Stars Anime Figures Broly Toy**BANDAI**£19.73**4.5★**▲ 215%**](https://www.amazon.co.uk/dp/B07Y5MCNXD) [**BANDAI Dragon Ball 17cm Dragon Stars Power Up SS4 Goku (GT Version) Figure**BANDAI**£18.42**5.0★**▲ 176%**](https://www.amazon.co.uk/dp/B0GNN1J3F4) [**Dragon Ball Super Dragon Stars Battle Pack | Ultra Instinct Sign Goku vs Jiren 17cm Action Figure 2Pack with Attack Effects & Swappable Hands | Official Bandai Namco**Dragon Ball Z**£33.65**5.0★**▲ 113%**](https://www.amazon.co.uk/dp/B0FNRWW56N)
**~~View all trending →~~**
## **What buyers say about dragon ball z figurines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**20%
*“it looks amazing to play with”*
**Value For Money**17%
*“its value for money still”*
**Quality-Overall**13%
*“The bulls quality is very good”*
**Collectibles**13%
*“Great to go with his collection”*
**Gifting Purpose**8%
*“It was a gift”*
**Advertised Vs Actual Product**8%
*“As described”*
**Durability**5%
*“Strong and sturdy”*
**Strength**3%
*“Strong and sturdy”*
**Size-Overall**3%
*“Great size too”*
**Shape/Style**3%
*“Good figure”*
### **What buyers complain about **
**Quality-Overall**27%
*“Awful build quality”*
**Durability**23%
*“breaks easily”*
**Strength**19%
*“it is more fragile than expected”*
**Value For Money**6%
*“not worth the money”*
**Size-Overall**5%
*“Hands dont fit”*
**Weight Heavy**4%
*“The head is too heavy”*
**Grip**4%
*“you cannot fully raise the arms up”*
**Mechanism Issues**2%
*“Limbs pop off even with the slightest movement”*
**Defective Material/Parts**2%
*“it is made of three parts that constantly come apart which can be hugely frustrating for a 5 year old”*
**Ease Of Use**2%
*“with some effort”*
### **Top return reasons **
**Defective Material/Parts**24%
**Quality-Overall**17%
**Advertised Vs Actual Product**15%
**Durability**11%
**Size-Overall**7%
**Add-Ons/Attachments**5%
**Functionality-Overall**3%
**Value For Money**3%
**Strength**2%
**Gifting Purpose**2%
## **Common questions**
- **Is dragon ball z figurines profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 51 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dragon ball z figurines niche?**
- 8 brands and 124 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in dragon ball z figurines?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.9%.
- **When does demand for dragon ball z figurines peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the dragon ball z figurines niche?**
- Listings span £7.70–£63.21; the average listing price is £16.31 (sweet spot $15–$100). The average incumbent carries 1,126 reviews — the moat a new listing must climb.
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