---
title: "Dr Squish Squishy Maker — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dr-squish-squishy-maker"
last_updated: "2026-07-31T10:24:12.085Z"
locale: en
meta:
description: "Niche score 52/100 · £57K/yr market · 87K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £57K/yr market · 87K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dr Squish Squishy Maker — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **dr squish squishy maker**
**Worth a look**
Shows demand growing +150.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 14Growth 96Conversion 49Competition 5Returns 95Price range 72Avg price 79Brand share 0Review moat 74Quality gap 86
**Growth**
**Incredible****+150.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£16.77**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****557.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£10.66–£26.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£57K**
£57K/yr · 87K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, dr squish squishy maker is a £57K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dr squish squishy maker market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£101K–£134K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#671**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- John Adams57% - Doctor Squish35% - Character Options6% - Canal Toys2%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +150.7% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/dr-squish-squishy-maker/trend)
## **Top dr squish squishy maker search terms**
- **doctor squish squishy maker**30K/yr+176.2%4.3% conv. - **dr squish squishy maker**30K/yr+159.1%4.3% conv. - **doctor squish**15K/yr+95.2%3.5% conv. - **dr squish**13K/yr+150.9%3.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dr-squish-squishy-maker/search-terms)
## **Top dr squish squishy maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas**John Adams**£19.32**4.2★882 rev](https://www.amazon.co.uk/dp/B0BVC1Y6TV) [2**John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green**John Adams**£11.24**4.1★221 rev](https://www.amazon.co.uk/dp/B0BVC2STCR) [3**John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+**Doctor Squish**£26.23**3.9★29 rev](https://www.amazon.co.uk/dp/B0FCYWXKZH) [4**Doctor Squish 38038 Squishy Maker Childrens Toy - One Size**Doctor Squish**£26.39**4.0★2,371 rev](https://www.amazon.co.uk/dp/B09VMG9K6Z) [5**The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories**Character Options**£17.35**4.3★642 rev](https://www.amazon.co.uk/dp/B09YYBVJWG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+**Canal Toys**£10.66**63 rev7mo ago](https://www.amazon.co.uk/dp/B0G545G8QR) [**John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+**Doctor Squish**£26.23**29 rev1y ago](https://www.amazon.co.uk/dp/B0FCYWXKZH) [**Doctor Squish John Adams Glow It! Squishy Maker Refill Pack: Make Your own Glow in the Dark squishies! | Arts & Crafts | Ages 8+**Doctor Squish**£11.22**29 rev1y ago](https://www.amazon.co.uk/dp/B0FCYVYJ34) [**Doctor Squish - Squishy Pack - 10 Pack Balloon Refill**Doctor Squish**£11.80**226 rev2y ago](https://www.amazon.co.uk/dp/B0CVY2GT53) [**John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas**John Adams**£19.32**882 rev3y ago](https://www.amazon.co.uk/dp/B0BVC1Y6TV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+**Canal Toys**£10.66**4.2★**▲ 157%**](https://www.amazon.co.uk/dp/B0G545G8QR) [**Doctor Squish 38038 Squishy Maker Childrens Toy - One Size**Doctor Squish**£26.39**4.0★**▲ 84%**](https://www.amazon.co.uk/dp/B09VMG9K6Z) [**John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+**Doctor Squish**£26.23**3.9★**▲ 69%**](https://www.amazon.co.uk/dp/B0FCYWXKZH) [**The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories**Character Options**£17.35**4.3★**▲ 56%**](https://www.amazon.co.uk/dp/B09YYBVJWG) [**John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green**John Adams**£11.24**4.1★**▲ 34%**](https://www.amazon.co.uk/dp/B0BVC2STCR)
**~~View all trending →~~**
## **What buyers say about dr squish squishy maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**31%
*“Fun to make”*
**Gifting Purpose**29%
*“Brilliant gift”*
**Value For Money**15%
*“Good price and an added bonus you can also buy refills for it”*
**Quality-Overall**7%
*“Components appear to be good quality”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions clear and easy to read with all equipment needed to make the slime”*
**Recycle/Reuse**2%
*“Love that they're reusable”*
**Ease Of Use**2%
*“found it very easy to use”*
### **What buyers complain about **
**Value For Money**18%
*“a waste of money”*
**Durability**13%
*“Exploded after first use”*
**Inflation/Deflation**10%
*“the balloon kept deflating while trying to fill it”*
**Quality-Overall**6%
*“not exactly cheap either”*
**Gifting Purpose**6%
*“just balls and blue heart glitter and heart paper and 5 clips no use My son hates it soo much for his birthday and it's worst present ever as he really wanted with machine too”*
**Functionality-Overall**5%
*“Not working”*
**Adhesion/Stickiness**5%
*“Very sticky slime”*
**Mess Free**3%
*“makes a mess”*
**Leak-Proof**3%
*“I've just found one in their room that is leaking from somewhere”*
**Ease Of Use**3%
*“then even harder to get it off”*
### **Top return reasons **
**Defective Material/Parts**18%
**Functionality-Overall**16%
**Gifting Purpose**15%
**Leak-Proof**13%
**Product Condition**7%
**Advertised Vs Actual Product**6%
**Inflation/Deflation**5%
**Value For Money**5%
**Durability**3%
**Size-Overall**3%
## **Common questions**
- **Is dr squish squishy maker profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +150.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dr squish squishy maker niche?**
- 4 brands and 43 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dr squish squishy maker?**
- Top complaints mined from reviews: Value For Money, Durability, Inflation/Deflation. The return rate is 1.0%.
- **When does demand for dr squish squishy maker peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the dr squish squishy maker niche?**
- Listings span £10.66–£26.39; the average listing price is £16.77 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.
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