---
title: "Trend — dominoes - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dominoes/trend"
last_updated: "2026-07-31T10:29:49.352Z"
locale: en
meta:
  description: "Niche score 56/100 · £381K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £381K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dominoes - Flapen"
---

# **dominoes**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 21Conversion 83Competition 55Returns 96Price range 38Avg price 31Brand share 75Review moat 59Quality gap 47

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,156.81**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£381K**

£381K/yr · 438K searches

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.22–£22.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.70**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")