---
title: "Search terms — dobby - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dobby/search-terms"
last_updated: "2026-07-31T12:50:49.363Z"
locale: en
meta:
  description: "Niche score 44/100 · £20K/yr market · 86K searches/yr · £12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £20K/yr market · 86K searches/yr · £12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dobby - Flapen"
---

# **dobby**

**Skip it**

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 12Conversion 25Competition 75Returns 94Price range 56Avg price 51Brand share 81Review moat 63Quality gap 23

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****964.59**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.10–£31.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.07**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-26.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£20K**

£20K/yr · 86K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")