---
title: "Dnd — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dnd"
last_updated: "2026-07-31T12:03:15.547Z"
locale: en
meta:
description: "Niche score 48/100 · £66K/yr market · 365K searches/yr · £19.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £66K/yr market · 365K searches/yr · £19.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dnd — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **dnd**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 16Growth 16Conversion 12Competition 84Returns 96Price range 78Avg price 87Brand share 53Review moat 68Quality gap 27
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.61**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****£4.20–£55.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****770.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£66K**
£66K/yr · 365K searches
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, dnd is a £66K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dnd market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£78K–£98K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#384**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**142**
**Top-5 brand share**
**73%**
Top 20: 95%
**Top-5 click share**
**31%**
Top 20: 72%
**Open market**
**23%**
- Dungeons & Dragons29% - Wildspire25% - Byhoo7% - QMay7% - DNDND5% - Path Gaming3%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -18.1% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/dnd/trend)
## **Top dnd search terms**
- **dnd**253K/yr-17.5%0.3% conv. - **d&d**81K/yr-18.1%0.4% conv. - **d and d**19K/yr-35.0%0.6% conv. - **dungeon and dragons**12K/yr-1.4%0.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dnd/search-terms)
## **Top dnd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£3K6%£4K8%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures**Wildspire**£55.19**4.7★410 rev](https://www.amazon.co.uk/dp/B0DPCYWV23) [2**Dungeons & Dragons Starter Set: Heroes of the Borderlands**Dungeons & Dragons**£35.02**4.8★905 rev](https://www.amazon.co.uk/dp/B0FDJFR245) [3**2024 Monster Manual (Dungeons & Dragons Core Rulebook)**Dungeons & Dragons**£30.90**4.6★1,804 rev](https://www.amazon.co.uk/dp/0786969547) [4**Byhoo 2PCS DM Screen for D&D 5E with 2 Immersive ThemesWaterproof Reusable Surface Tri-Fold Portable Design Folds to A4 Size DND Accessories Compatible with Players Handbook**Byhoo**£8.86**4.4★315 rev](https://www.amazon.co.uk/dp/B0F21GT5R3) [5**2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)**Dungeons & Dragons**£25.73**4.5★2,294 rev](https://www.amazon.co.uk/dp/0786969520)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories**Dungeons & Dragons**£14.58**18 rev3mo ago](https://www.amazon.co.uk/dp/0786970057) [**Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories**Dungeons & Dragons**£15.04**32 rev3mo ago](https://www.amazon.co.uk/dp/B0GS7FW36B) [**Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black**Dovitee**£16.72**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G76LBFKC) [**Spinner DND Dice Cube DNDND 7-in-1 Spinning Dice Set with Gift Box for Dungeons and Dragons D&D Tabaltop Ideal Collectors Gift for Dungeon Masters (Copper)**DNDND**£16.32**27 rev10mo ago](https://www.amazon.co.uk/dp/B0FQHZJCYD) [**ENHANCE Designer Edition DnD Bag - Stylish RPG Players Dungeons and Dragons Messenger Bag Fits Players Handbook Binders Dice & Accessories with Tablet Sleeve and Side Pockets (Black)**ENHANCE**£40.68**15 rev11mo ago](https://www.amazon.co.uk/dp/B0FMJ7F2BD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories**Dungeons & Dragons**£14.58**4.2★**▲ 491%**](https://www.amazon.co.uk/dp/0786970057) [**Horde Reinforcements Set - Monsters & Encounters for DND Miniatures Bulk Set 28mm Unpainted DND Minis for Dungeons Dragons | D&D Minis RPG Tabletop Gaming | Fantasy Figurines TTRPG I Realm Reforged**Wildspire**£14.04**4.5★**▲ 491%**](https://www.amazon.co.uk/dp/B0FLQJ1JLZ) [**Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories**Dungeons & Dragons**£15.04**4.3★**▲ 490%**](https://www.amazon.co.uk/dp/B0GS7FW36B) [**112 Vibrant DND Condition Markers - Great DND Gift in Fantastic Storage Box**Futhark**£26.98**4.8★**▲ 484%**](https://www.amazon.co.uk/dp/B0C8V6N4ZB) [**Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black**Dovitee**£16.72**5.0★**▲ 441%**](https://www.amazon.co.uk/dp/B0G76LBFKC)
**~~View all trending →~~**
## **What buyers say about dnd**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality, easy to wipe clean with what's provided too”*
**Value For Money**15%
*“Good value”*
**Fun/Entertainment Experience**11%
*“Great game”*
**Design-Overall**7%
*“Great art work”*
**Collectibles**5%
*“look beautiful with my collection”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Gifting Purpose**5%
*“A present for my grandson”*
**Ease Of Use**4%
*“an easy fix”*
**Color**3%
*“good mix of colours”*
**Size-Overall**3%
*“a good size”*
### **What buyers complain about **
**Value For Money**18%
*“couldnt afford”*
**Size-Overall**14%
*“too small”*
**Quality-Overall**14%
*“because this is a really low quality product”*
**Product Condition**7%
*“looks used”*
**Ease Of Use**4%
*“cannot. easily”*
**Weight Heavy**3%
*“Super heavy”*
**Color**3%
*“Not as colourful as the product images indicate”*
**Durability**3%
*“beginning to fall out”*
**Strength**3%
*“Made of the most flimsy”*
**Binding Quality**2%
*“The book was dented, scuffed, and already falling apart, with a peeling, broken binding”*
### **Top return reasons **
**Cover Quality**16%
**Binding Quality**15%
**Product Condition**12%
**Quality-Overall**8%
**Defective Material/Parts**7%
**Gifting Purpose**5%
**Size-Overall**5%
**Scratch Resistance**5%
**Value For Money**4%
**Cushion**3%
## **Common questions**
- **Is dnd profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 61 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dnd niche?**
- 30 brands and 142 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in dnd?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.8%.
- **When does demand for dnd peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the dnd niche?**
- Listings span £4.20–£55.19; the average listing price is £19.61 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.
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