---
title: "Dnd Miniatures — £90K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dnd-miniatures"
last_updated: "2026-07-31T12:10:16.997Z"
locale: en
meta:
description: "Niche score 43/100 · £90K/yr market · 328K searches/yr · £25.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £90K/yr market · 328K searches/yr · £25.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dnd Miniatures — £90K/yr Amazon UK Niche (2026) - Flapen"
---
# **dnd miniatures**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 10Conversion 14Competition 77Returns 97Price range 87Avg price 95Brand share 0Review moat 77Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.81–£79.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Great****465.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£90K**
£90K/yr · 328K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dnd miniatures is a £90K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dnd miniatures market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£76K–£101K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 99%
**Open market**
**0%**
- Wildspire91% - Path Gaming7% - Newcombie2% - iPEAU1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/dnd-miniatures/trend)
## **Top dnd miniatures search terms**
- **dnd miniatures**82K/yr-34.8%0.6% conv. - **miniatures**60K/yr-22.0%0.1% conv. - **wildspire miniatures**15K/yr-7.7%1.7% conv. - **d&d miniatures**23K/yr-39.4%0.7% conv. - **tabletop & miniature gaming**27K/yr-31.0%0.0% conv. - **28mm miniatures**18K/yr-25.8%0.1% conv. - **dungeons and dragons figures**23K/yr-50.5%0.8% conv. - **dungeons and dragons miniatures**16K/yr-27.9%0.8% conv. - **dnd figures**14K/yr-42.9%1.0% conv. - **dnd minis**11K/yr-27.4%1.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dnd-miniatures/search-terms)
## **Top dnd miniatures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures**Wildspire**£55.19**4.7★410 rev](https://www.amazon.co.uk/dp/B0DPCYWV23) [2**Wildspire Classic Heroes - Mercenary Band I- 25 Paintable Characters for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures Dragons Figures Pathfinder Compatible**Wildspire**£17.71**4.7★543 rev](https://www.amazon.co.uk/dp/B0DRR3V3C5) [3**Wildspire Fantasy Miniatures - Bookish Dragon for D&D & Pathfinder 28-32mm Bulk Miniatures**Wildspire**£32.38**4.5★1,479 rev](https://www.amazon.co.uk/dp/B095J3PK5Y) [4**Path Gaming 50 Unique Miniatures Fantasy Tabletop RPG Figures for Dungeons and Dragons Pathfinder Roleplaying Games Bulk Unpainted Great for D&D**Path Gaming**£24.98**4.5★878 rev](https://www.amazon.co.uk/dp/B0C7S2Z141) [5**Specialists Class Set - Rangers Rogues Bards - Player-Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£8.81**4.8★25 rev](https://www.amazon.co.uk/dp/B0FLQGVZN4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Specialists Class Set - Rangers Rogues Bards - Player-Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£8.81**25 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQGVZN4) [**Mercenary Guild II - Essential Heroes - 55 Hero Player Characters NPC for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£27.03**44 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQHP8F9) [**The Realm Set - 195 minis - Heroes Monsters NPC Characters for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£79.45**37 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQN4LFG) [**Warriors Class Set - Barbarians Fighters Monks - Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£8.82**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQHKDBG) [**Horde Reinforcements Set - Monsters & Encounters for DND Miniatures Bulk Set 28mm Unpainted DND Minis for Dungeons Dragons | D&D Minis RPG Tabletop Gaming | Fantasy Figurines TTRPG I Realm Reforged**Wildspire**£14.04**46 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQJ1JLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Realm Set - 195 minis - Heroes Monsters NPC Characters for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£79.45**4.9★**▲ 274%**](https://www.amazon.co.uk/dp/B0FLQN4LFG) [**Horde Reinforcements Set - Monsters & Encounters for DND Miniatures Bulk Set 28mm Unpainted DND Minis for Dungeons Dragons | D&D Minis RPG Tabletop Gaming | Fantasy Figurines TTRPG I Realm Reforged**Wildspire**£14.04**4.5★**▲ 266%**](https://www.amazon.co.uk/dp/B0FLQJ1JLZ) [**Warriors Class Set - Barbarians Fighters Monks - Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£8.82**4.6★**▲ 265%**](https://www.amazon.co.uk/dp/B0FLQHKDBG) [**Specialists Class Set - Rangers Rogues Bards - Player-Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£8.81**4.8★**▲ 249%**](https://www.amazon.co.uk/dp/B0FLQGVZN4) [**Mercenary Guild II - Essential Heroes - 55 Hero Player Characters NPC for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**£27.03**4.8★**▲ 221%**](https://www.amazon.co.uk/dp/B0FLQHP8F9)
**~~View all trending →~~**
## **What buyers say about dnd miniatures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**42%
*“Good value for money”*
**Quality-Overall**19%
*“Overall, the quality itself is nice, the minis are detailed”*
**Collectibles**12%
*“Great Selection”*
**Design-Overall**4%
*“Nice designs”*
**Fun/Entertainment Experience**3%
*“My players certainly appreciate not fighting the same goblin wearing a different imaginary hat each week”*
**Size-Overall**3%
*“Great selection of creatures of different sizes”*
**Engraving/Paint/Sublimation**3%
*“easy to paint”*
**Strength**3%
*“they all feel solid”*
**Material Quality**2%
*“Good quality plastic that takes paint well”*
**Gifting Purpose**1%
*“Son is very pleased with his gift”*
### **What buyers complain about **
**Size-Overall**25%
*“Some of the figures are massive”*
**Strength**14%
*“fragile to say the least”*
**Defective Material/Parts**5%
*“Good value for money some parts or the models are a little bit bent”*
**Shape/Style**5%
*“the longer weapons a bent out of shape”*
**Quality-Overall**5%
*“the quality on some suck”*
### **Top return reasons **
**Quality-Overall**24%
**Defective Material/Parts**22%
**Size-Overall**15%
**Value For Money**10%
**Print Quality**10%
**Material Quality**10%
**Product Condition**5%
**Advertised Vs Actual Product**3%
**Strength**2%
## **Common questions**
- **Is dnd miniatures profitable to sell on Amazon United Kingdom?**
- The niche generates £90K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dnd miniatures niche?**
- 4 brands and 9 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dnd miniatures?**
- Top complaints mined from reviews: Size-Overall, Strength, Defective Material/Parts. The return rate is 0.6%.
- **When does demand for dnd miniatures peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dnd miniatures niche?**
- Listings span £7.81–£79.45; the average listing price is £25.34 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.
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