---
title: "Dnd Dice — £189K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dnd-dice"
last_updated: "2026-07-31T11:21:09.446Z"
locale: en
meta:
description: "Niche score 47/100 · £189K/yr market · 568K searches/yr · £10.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £189K/yr market · 568K searches/yr · £10.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dnd Dice — £189K/yr Amazon UK Niche (2026) - Flapen"
---
# **dnd dice**
**Skip it**
Soft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 11Conversion 41Competition 79Returns 99Price range 46Avg price 34Brand share 59Review moat 40Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.22–£24.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,497.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£189K**
£189K/yr · 568K searches
**Avg price**
**Okay****£10.11**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dnd dice is a £189K/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dnd dice market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£152K–£202K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**26%**
- QMay25% - CREEBUY25% - Dzxin9% - ORUZA5% - SIQUK5% - H&S4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/dnd-dice/trend)
## **Top dnd dice search terms**
- **dnd dice**256K/yr-26.8%1.9% conv. - **dnd dice set**70K/yr-32.9%2.3% conv. - **d&d dice**57K/yr-31.4%2.3% conv. - **dungeons and dragons dice**43K/yr-37.0%2.8% conv. - **d20 dice**17K/yr-7.8%3.3% conv. - **d&d dice set**20K/yr+5.1%2.9% conv. - **d20**15K/yr-11.2%1.4% conv. - **d and d dice**21K/yr-33.6%3.8% conv. - **polyhedral dice set**12K/yr-20.6%2.5% conv. - **dice dnd**11K/yr-35.3%2.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dnd-dice/search-terms)
## **Top dnd dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£11K9%£17K12%£23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)**CREEBUY**£9.78**4.8★449 rev](https://www.amazon.co.uk/dp/B0DJBP8277) [2**QMAY DND Dice 6 x 7 Set Polyhedral Double-Color Dice Sets (42pcs)**QMay**£8.93**4.8★6,340 rev](https://www.amazon.co.uk/dp/B07DLX3QXR) [3**Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)**Dzxin**£4.20**4.5★189 rev](https://www.amazon.co.uk/dp/B0DQSCFDJB) [4**H&S 42pcs DND Dice 6 Sets Dungeons and Dragons Dice Set 7 Sided Polyhedral D&D RPG MTG Table Game**H&S**£6.32**4.7★2,431 rev](https://www.amazon.co.uk/dp/B07D26LYLH) [5**ORUZA 7 PCS Liquid Core DND Dice Resin Sharp Edge Dice Polyhedral D&D Dice Set for Dungeons and Dragons RPG MTG Table Games (Green Leaf Liquid Quicksand)**ORUZA**£15.04**4.5★242 rev](https://www.amazon.co.uk/dp/B0DHL2GXZ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)**CREEBUY**£15.02**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDTCQD6) [**RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice**RTDHO**£11.88**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FND81WVD) [**ARUOHHA Gazes Eye Dice DND Resin Dice Liquid Core Flaming RPG Sharp Edged Dice Set with Gift Box Polyhedral D and D Dice Set Compatible with Dungeons Dragons Role Playing Game D20 D12 D10 D8 D6**ARUOHHA**£24.94**16 rev11mo ago](https://www.amazon.co.uk/dp/B0FM47YQGX) [**Haxtec Mystery DND Dice Set 7pcs Polyhedral Dice Mystery Dice for Dungeons & Dragons Chance Win Rare Sharp Edge Great DND Gift for RPG players No Duplicates in 2/5 Packs**Haxtec**£9.63**306 rev1y ago](https://www.amazon.co.uk/dp/B0F66WCQRN) [**QMAY Mystery Dice 42 Pcs Acrylic Polyhedral Dice with 6 Pcs Velvet Bag**QMay**£18.42**365 rev1y ago](https://www.amazon.co.uk/dp/B0DZ64Y14C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)**CREEBUY**£15.02**4.9★**▲ 435%**](https://www.amazon.co.uk/dp/B0GWDTCQD6) [**QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch**QMay**£15.23**4.8★**▲ 147%**](https://www.amazon.co.uk/dp/B07JH7VD16) [**RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice**RTDHO**£11.88**4.8★**▲ 84%**](https://www.amazon.co.uk/dp/B0FND81WVD) [**QMAY Mystery Dice 42 Pcs Acrylic Polyhedral Dice with 6 Pcs Velvet Bag**QMay**£18.42**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0DZ64Y14C) [**Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)**Dzxin**£4.20**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B0DQSCFDJB)
**~~View all trending →~~**
## **What buyers say about dnd dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Adorable Duck Dice Set That Still Feels Good Quality”*
**Value For Money**13%
*“Good for the price”*
**Color**12%
*“The colours are vibrant”*
**Collectibles**6%
*“look beautiful with my collection”*
**Weight Light**6%
*“Dice are great nice weight to it”*
**Gifting Purpose**6%
*“Bought as present”*
**Size-Overall**4%
*“nice size”*
**Fun/Entertainment Experience**3%
*“Fun dice”*
**Advertised Vs Actual Product**3%
*“As described”*
**Weight Heavy**3%
*“Really lovely dice set - the weight is REALLY nice”*
### **What buyers complain about **
**Color**27%
*“Not as colourful as the product images indicate”*
**Quality-Overall**22%
*“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”*
**Advertised Vs Actual Product**13%
*“Not as advertised”*
**Size-Overall**9%
*“minus a couple of mm smaller than normal”*
**Ease Of Use**2%
*“The numbers can be tricky to read”*
**Weight Heavy**1%
*“First Impressions: These dice are really heavy”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Size-Overall**8%
**Accuracy-Overall**8%
**Color**8%
**Balance/Stability**8%
**Design-Overall**4%
**Gifting Purpose**4%
**Quality-Overall**4%
**Value For Money**4%
**Shape/Style**4%
## **Common questions**
- **Is dnd dice profitable to sell on Amazon United Kingdom?**
- The niche generates £189K/yr across 47 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dnd dice niche?**
- 20 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in dnd dice?**
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for dnd dice peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the dnd dice niche?**
- Listings span £3.22–£24.94; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 2,498 reviews — the moat a new listing must climb.
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