---
title: "Dji Avata 2 — £393K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dji-avata-2"
last_updated: "2026-07-31T12:16:24.291Z"
locale: en
meta:
description: "Niche score 20/100 · £393K/yr market · 73K searches/yr · £623.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 20/100 · £393K/yr market · 73K searches/yr · £623.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dji Avata 2 — £393K/yr Amazon UK Niche (2026) - Flapen"
---
# **dji avata 2**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 18Conversion 11Competition 2Returns 22Price range 0Avg price 0Brand share 0Review moat 49Quality gap 33
**Market size**
**Good****£393K**
£393K/yr · 73K searches
**Review moat**
**Okay****1,629.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****98%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£623.12**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£513.09–£750.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, dji avata 2 is a £393K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 20/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dji avata 2 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£156K–£312K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**98%**
Top 20: 100%
**Open market**
**0%**
- DJI100%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -13.8% search growth over the last 90 days.
3K2KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/dji-avata-2/trend)
## **Top dji avata 2 search terms**
- **dji avata 2**55K/yr-15.7%0.5% conv. - **dji avata**12K/yr+9.3%0.1% conv. - **dji avata 2 fly more combo**6K/yr-35.7%0.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dji-avata-2/search-terms)
## **Top dji avata 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£59K30%£118K45%£177K60%£236K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DJI Avata 2 Fly Smart Combo (Three Batteries) FPV Drone With Camera 4K**DJI**£513.09**4.6★2,798 rev](https://www.amazon.co.uk/dp/B0FS18CVHG) [2**DJI Avata 2 Fly More Combo (3 Batteries) FPV Drone With Camera 4K**DJI**£750.60**4.6★2,798 rev](https://www.amazon.co.uk/dp/B0CS6HVW6P) [3**DJI Avata 360 Motion Fly More Combo 8K 360 Camera Drone**DJI**£678.60**4.5★461 rev](https://www.amazon.co.uk/dp/B0G4RJB8S7) [4**DJI Avata 2 Fly More Combo (1 Battery) FPV Drone With Camera 4K**DJI**£592.34**4.6★2,798 rev](https://www.amazon.co.uk/dp/B0CS6GJJJG) [5**DJI Avata 360 Fly More Combo (RC 2) 8K 360 Camera Drone**DJI**£676.40**4.5★461 rev](https://www.amazon.co.uk/dp/B0G4R9GZYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DJI Avata 360 Motion Fly More Combo 8K 360 Camera Drone**DJI**£678.60**461 rev4mo ago](https://www.amazon.co.uk/dp/B0G4RJB8S7) [**DJI Avata 360 Fly More Combo (RC 2) 8K 360 Camera Drone**DJI**£676.40**461 rev4mo ago](https://www.amazon.co.uk/dp/B0G4R9GZYR) [**DJI Avata 360 (RC 2) 8K 360 Camera Drone**DJI**£527.67**461 rev4mo ago](https://www.amazon.co.uk/dp/B0FWRMDNGV) [**DJI Avata 2 Fly Smart Combo (Three Batteries) FPV Drone With Camera 4K**DJI**£513.09**2,798 rev8mo ago](https://www.amazon.co.uk/dp/B0FS18CVHG) [**DJI Avata 2 Fly More Combo (3 Batteries) FPV Drone With Camera 4K**DJI**£750.60**2,798 rev2y ago](https://www.amazon.co.uk/dp/B0CS6HVW6P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DJI Avata 360 Fly More Combo (RC 2) 8K 360 Camera Drone**DJI**£676.40**4.5★**▲ 146%**](https://www.amazon.co.uk/dp/B0G4R9GZYR) [**DJI Avata 360 Motion Fly More Combo 8K 360 Camera Drone**DJI**£678.60**4.5★**▲ 131%**](https://www.amazon.co.uk/dp/B0G4RJB8S7) [**DJI Avata 360 (RC 2) 8K 360 Camera Drone**DJI**£527.67**4.5★**▲ 66%**](https://www.amazon.co.uk/dp/B0FWRMDNGV) [**DJI Avata 2 Fly Smart Combo (Three Batteries) FPV Drone With Camera 4K**DJI**£513.09**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0FS18CVHG) [**DJI Avata 2 Fly More Combo (1 Battery) FPV Drone With Camera 4K**DJI**£592.34**4.6★**▼ 20%**](https://www.amazon.co.uk/dp/B0CS6GJJJG)
**~~View all trending →~~**
## **What buyers say about dji avata 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**13%
*“The fly more pack comes with extra batteries so you can maximise your flight times”*
**Ease Of Use**12%
*“as easy to use as you'd expect”*
**Quality-Overall**12%
*“The build quality is excellent”*
**Value For Money**8%
*“I felt to be great value”*
**Fun/Entertainment Experience**8%
*“As someone who enjoys flying drones”*
**Software/Application**7%
*“DJI's software makes that process more accessible than it sounds”*
**Strength**6%
*“It feels solid in the hands”*
**Lenses**5%
*“DJI goggles 3 amazing”*
**Advertised Vs Actual Product**5%
*“Better than I was expecting”*
**Image/Picture Clarity**3%
*“A brilliant way to get great footage without being an expert pilot”*
### **What buyers complain about **
**Video Quality**20%
*“video files are osv poor video stitching in low light only 17 mins flight time”*
**Quality-Overall**10%
*“they werent very good”*
**Value For Money**10%
*“This is this combo is quite expensive”*
**Image/Picture Clarity**7%
*“the image side is kind of mad”*
**Functionality-Overall**5%
*“It had restricted range and control, and so your own creativity was restricted too”*
**Field Of View**5%
*“It had restricted range and control, and so your own creativity was restricted too”*
### **Top return reasons **
**Battery Life**11%
**Functionality-Overall**9%
**Charging**8%
**Defective Material/Parts**7%
**Video Quality**7%
**Value For Money**6%
**Certifications**6%
**Product Condition**6%
**Camera Quality**5%
**Connectivity-Overall**4%
## **Common questions**
- **Is dji avata 2 profitable to sell on Amazon United Kingdom?**
- The niche generates £393K/yr across 6 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (20/100).
- **How competitive is the dji avata 2 niche?**
- 1 brands and 19 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dji avata 2?**
- Top complaints mined from reviews: Video Quality, Quality-Overall, Value For Money. The return rate is 5.8% — above our launch gate.
- **What does it cost to enter the dji avata 2 niche?**
- Listings span £513.09–£750.60; the average listing price is £623.12 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.
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