---
title: "Dixit — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dixit"
last_updated: "2026-07-31T12:03:53.869Z"
locale: en
meta:
description: "Niche score 37/100 · £91K/yr market · 65K searches/yr · £19.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £91K/yr market · 65K searches/yr · £19.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dixit — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **dixit**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 13Conversion 75Competition 0Returns 95Price range 95Avg price 87Brand share 0Review moat 81Quality gap 16
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****£15.16–£24.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£19.93**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****384.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£91K**
£91K/yr · 65K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dixit is a £91K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dixit market data**
- **Units sold / yr**
- **3K–4K**
- avg 750–1,000/product
- **Revenue / yr**
- **£60K–£80K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#522**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Libellud79% - Asmodee21%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -24.9% search growth over the last 90 days.
5K3KBlack Friday '25Holiday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/dixit/trend)
## **Top dixit search terms**
- **dixit**37K/yr-20.4%4.7% conv. - **dixit board game**25K/yr-30.7%7.4% conv. - **dixit game**3K/yr-29.1%3.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dixit/search-terms)
## **Top dixit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£18K40%£36K60%£55K80%£73K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins**Libellud**£17.96**4.7★417 rev](https://www.amazon.co.uk/dp/B08ZSNCZK5) [2**Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version**Asmodee**£24.69**4.7★234 rev](https://www.amazon.co.uk/dp/B00ZWPC114) [3**Asmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version**Libellud**£24.22**4.8★57 rev](https://www.amazon.co.uk/dp/B0CCY61LS2) [4**Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours**Libellud**£15.16**4.7★318 rev](https://www.amazon.co.uk/dp/B07ZQX1LHY) [5**Asmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version**Asmodee**£17.62**4.8★898 rev](https://www.amazon.co.uk/dp/B00C4XE6CY)
### **Newest**
by launch date
[**Asmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version**Libellud**£24.22**57 rev3y ago](https://www.amazon.co.uk/dp/B0CCY61LS2) [**Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins**Libellud**£17.96**417 rev5y ago](https://www.amazon.co.uk/dp/B08ZSNCZK5) [**Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours**Libellud**£15.16**318 rev6y ago](https://www.amazon.co.uk/dp/B07ZQX1LHY) [**Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version**Asmodee**£24.69**234 rev11y ago](https://www.amazon.co.uk/dp/B00ZWPC114) [**Asmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version**Asmodee**£17.62**898 rev13y ago](https://www.amazon.co.uk/dp/B00C4XE6CY)
### **Trending**
90-day click momentum
[**Asmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version**Asmodee**£17.62**4.8★**▲ 341%**](https://www.amazon.co.uk/dp/B00C4XE6CY) [**Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours**Libellud**£15.16**4.7★**▲ 12%**](https://www.amazon.co.uk/dp/B07ZQX1LHY) [**Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version**Asmodee**£24.69**4.7★**— 2%**](https://www.amazon.co.uk/dp/B00ZWPC114) [**Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins**Libellud**£17.96**4.7★**— 4%**](https://www.amazon.co.uk/dp/B08ZSNCZK5) [**Asmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version**Libellud**£24.22**4.8★**▼ 14%**](https://www.amazon.co.uk/dp/B0CCY61LS2)
## **What buyers say about dixit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**50%
*“easy to have fun with”*
**Creativity**20%
*“Its easy to learn, great for mixed ages, and encourages everyone to use their imagination and creativity”*
**Design-Overall**10%
*“Well done to all the artists who created the designs”*
**Ease Of Use**10%
*“easy and simple”*
**Trivia Games**5%
*“Up to 12 players and a perfect game to play with family and friends”*
**Color**5%
*“Colors and illustrations are perfect”*
### **What buyers complain about **
**Gifting Purpose**100%
*“Received as gift, rather terrible”*
### **Top return reasons **
**Product Condition**42%
**Gifting Purpose**17%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**8%
**Compatibility-Overall**8%
**Moist/Dry**8%
**Shrinkage Resistance**4%
## **Common questions**
- **Is dixit profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 5 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the dixit niche?**
- 2 brands and 45 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dixit?**
- Top complaints mined from reviews: Gifting Purpose. The return rate is 1.0%.
- **What does it cost to enter the dixit niche?**
- Listings span £15.16–£24.69; the average listing price is £19.93 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.
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