---
title: "Disney Bath Toys — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/disney-bath-toys"
last_updated: "2026-07-31T13:09:06.213Z"
locale: en
meta:
description: "Niche score 34/100 · £17K/yr market · 55K searches/yr · £14.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £17K/yr market · 55K searches/yr · £14.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disney Bath Toys — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **disney bath toys**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 19Conversion 27Competition 24Returns 97Price range 44Avg price 72Brand share 25Review moat 69Quality gap 28
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.65**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****739.93**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.96–£22.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£17K**
£17K/yr · 55K searches
According to Flapen's Amazon United Kingdom niche tracking, disney bath toys is a £17K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disney bath toys market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£18K–£22K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**7%**
- Disney Store53% - Disney21% - Aonuily9% - Anzmtosn4% - Beria3% - Shienus3% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -11.4% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/disney-bath-toys/trend)
## **Top disney bath toys search terms**
- **disney bath toys**44K/yr-15.4%1.4% conv. - **princess bath toys**5K/yr+16.5%2.5% conv. - **disney princess bath toys**6K/yr+0.7%5.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/disney-bath-toys/search-terms)
## **Top disney bath toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£3K30%£5K40%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Store Official Princesses Bath Toy Set 5 Pc Includes Belle Cinderella Jasmine Rapunzel and Tiana Bucket with Straining Lid Bath or Paddling Pool Toys 6 months+**Disney Store**£19.78**4.7★1,625 rev](https://www.amazon.co.uk/dp/B0FG49WZ5Y) [2**Disney Toy Story Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up**Disney**£17.10**0.0★0 rev](https://www.amazon.co.uk/dp/B0G4QKNLQS) [3**Disney Store Official Bath Toy Set for Kids The Little Mermaid 5 Pc. Playset Includes Bucket with Straining Lid and Five Figures Suitable for Ages 6 Months+**Disney Store**£19.22**4.7★1,625 rev](https://www.amazon.co.uk/dp/B0CBQ7JSBW) [4**Finding Nemo Toys 7Pcs Bath Toys for Baby Shower Toddler Cute Floating Sea Animals with Fishing Net Bath Water Squirt Fish Toy Gift for Age 3+ Boy Girl Bathtub Swimming Pool**Aonuily**£11.42**4.6★244 rev](https://www.amazon.co.uk/dp/B09XQJJJXC) [5**Disney Store Official Disney Pixar Cars Bath Toy Set 5 Pc. Baby Playset Featuring Lightning McQueen Mater Luigi Red and Sheriff Figures - Bath or Paddling Pool Toy Suitable for 6 months+**Disney Store**£22.08**4.7★1,625 rev](https://www.amazon.co.uk/dp/B0GSH1PB9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney and Pixar Cars Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up**Disney**£17.01**0 rev4mo ago](https://www.amazon.co.uk/dp/B0G4QNL4SZ) [**Disney Toy Story Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up**Disney**£17.10**0 rev4mo ago](https://www.amazon.co.uk/dp/B0G4QKNLQS) [**Disney Store Official Disney Pixar Cars Bath Toy Set 5 Pc. Baby Playset Featuring Lightning McQueen Mater Luigi Red and Sheriff Figures - Bath or Paddling Pool Toy Suitable for 6 months+**Disney Store**£22.08**1,625 rev4mo ago](https://www.amazon.co.uk/dp/B0GSH1PB9L) [**Beria Bath Toys for 3+ Year Olds Girls 6 PCS Mould Free Bath Toys**Beria**£10.30**18 rev1y ago](https://www.amazon.co.uk/dp/B0FHHC6TYH) [**Disney Store Official Princesses Bath Toy Set 5 Pc Includes Belle Cinderella Jasmine Rapunzel and Tiana Bucket with Straining Lid Bath or Paddling Pool Toys 6 months+**Disney Store**£19.78**1,625 rev1y ago](https://www.amazon.co.uk/dp/B0FG49WZ5Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Store Official Disney Pixar Cars Bath Toy Set 5 Pc. Baby Playset Featuring Lightning McQueen Mater Luigi Red and Sheriff Figures - Bath or Paddling Pool Toy Suitable for 6 months+**Disney Store**£22.08**4.7★**▲ 344%**](https://www.amazon.co.uk/dp/B0GSH1PB9L) [**Disney and Pixar Cars Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up**Disney**£17.01**0.0★**▲ 312%**](https://www.amazon.co.uk/dp/B0G4QNL4SZ) [**Disney Toy Story Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up**Disney**£17.10**0.0★**▲ 297%**](https://www.amazon.co.uk/dp/B0G4QKNLQS) [**Beria Bath Toys for 3+ Year Olds Girls 6 PCS Mould Free Bath Toys**Beria**£10.30**4.5★**▲ 131%**](https://www.amazon.co.uk/dp/B0FHHC6TYH) [**TOMY Toomies Bluey Bath Puzzle 8-Piece Foam Jigsaw Puzzle Set with Mix & Match Bluey Poses Soft Baby Bath Toys Non-Toxic and Water-Friendly Includes Mesh Storage Bag with Suction Cups 18+ Months**TOMY**£5.96**4.6★**— 2%**](https://www.amazon.co.uk/dp/B0DB96NG2N)
**~~View all trending →~~**
## **What buyers say about disney bath toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“Great bath toy”*
**Quality-Overall**21%
*“Very well made”*
**Value For Money**8%
*“Worth the money”*
**Color**7%
*“The colours are bright”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Durability**5%
*“They are definitely durable and kid friendly, and for the quality”*
**Size-Overall**4%
*“A good pack size”*
**Gifting Purpose**3%
*“Great gift”*
**Storage Capacity**3%
*“comes with storage which is a +”*
**Ease Of Cleaning**2%
*“easy to clean”*
### **What buyers complain about **
**Size-Overall**36%
*“Much larger than expected”*
**Value For Money**12%
*“I do feel these are expensive for the six figurines”*
**Water Resistance**12%
*“Worked once then never worked again in water only when out the water so not really a swimming doll”*
**Functionality-Overall**9%
*“Didnt work”*
**Advertised Vs Actual Product**8%
*“didnt read description”*
**Adhesion/Stickiness**3%
*“does not stick to the tiles as shown”*
### **Top return reasons **
**Size-Overall**56%
**Gifting Purpose**15%
**Quality-Overall**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**5%
**Water Resistance**2%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
**Degree Of Motion**2%
**Mechanism Issues**2%
## **Common questions**
- **Is disney bath toys profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the disney bath toys niche?**
- 9 brands and 42 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in disney bath toys?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Water Resistance. The return rate is 0.7%.
- **What does it cost to enter the disney bath toys niche?**
- Listings span £5.96–£22.08; the average listing price is £14.65 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.
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