---
title: "Search terms — dice - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dice/search-terms"
last_updated: "2026-07-31T13:42:37.178Z"
locale: en
meta:
  description: "Niche score 45/100 · £150K/yr market · 365K searches/yr · £5.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £150K/yr market · 365K searches/yr · £5.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dice - Flapen"
---

# **dice**

**Skip it**

Prices mostly outside the sweet spot ($2.54–$9.78) — this niche doesn't clear our bar today.

Market size 32Growth 19Conversion 79Competition 39Returns 99Price range 0Avg price 14Brand share 71Review moat 66Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****876.95**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£150K**

£150K/yr · 365K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.16**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.54–£9.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100