---
title: "Dice — £150K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dice"
last_updated: "2026-07-31T12:03:50.401Z"
locale: en
meta:
description: "Niche score 45/100 · £150K/yr market · 365K searches/yr · £5.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £150K/yr market · 365K searches/yr · £5.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dice — £150K/yr Amazon UK Niche (2026) - Flapen"
---
# **dice**
**Skip it**
Prices mostly outside the sweet spot ($2.54–$9.78) — this niche doesn't clear our bar today.
Market size 32Growth 19Conversion 79Competition 39Returns 99Price range 0Avg price 14Brand share 71Review moat 66Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****876.95**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£150K**
£150K/yr · 365K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.54–£9.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dice is a £150K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£155K–£206K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**31%**
- Storm&Lighthouse28% - P4G10% - Wugauwor9% - HENBRANDT8% - QMay7% - Tumihua6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/dice/trend)
## **Top dice search terms**
- **dice**268K/yr-10.5%7.6% conv. - **dice set**73K/yr-18.7%3.8% conv. - **dice & accessories**8K/yr-19.5%0.9% conv. - **dice sets**5K/yr-9.3%1.2% conv. - **dices**4K/yr-10.2%5.2% conv. - **coloured dice**4K/yr+5.5%5.1% conv. - **standard game dice**3K/yr-47.1%1.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dice/search-terms)
## **Top dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Storm&Lighthouse 10 Pack Six-Sided Dice Coloured Dice Game D6 Set Smoother Rolling No Harmful Materials 1.4cm (1)**Storm&Lighthouse**£2.62**4.6★1,125 rev](https://www.amazon.co.uk/dp/B09BZV7T6X) [2**Kemolpo 16mm White Dice. Pack of 10**P4G**£3.25**4.5★344 rev](https://www.amazon.co.uk/dp/B08X7JBK8V) [3**WUGAUWOR 50 Pcs 14MM Colored Dice Set with Portable Plastic Box Mini 6 Sided Standard Game Dice 10 Colors Translucent Dice for Board Games Parties Classroom Math Aids**Wugauwor**£4.95**4.8★145 rev](https://www.amazon.co.uk/dp/B0D9S3SL7X) [4**Henbrandt 10 Pack Six-Sided Coloured Dice with Rounded Edges 14mm Smooth Rolling D6 Game Dice Set Dice Maths Resource for Family Gameplay DND Ludo Bunco Farkle and Tenzi**HENBRANDT**£2.54**4.5★943 rev](https://www.amazon.co.uk/dp/B08B62WLS5) [5**50PCS Classic Gaming Dice Set(14mm) for Board Games and Tabletop Games 6 Sided Dice Set - 10 Translucent Colors for Math Teaching & DIY Crafts**Tumihua**£4.72**4.8★60 rev](https://www.amazon.co.uk/dp/B0FBM7KBRZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pieces Dice Set 16mm Round Corner Dices with Box 10 Colours Dice Sets for Board Games Dice Gamces Math Teaching**Bomxmon**£4.92**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GY4GGS4P) [**30Pcs Dice Set 6 Sided 16mm 6 Colors Acrylic Game Dice with Rounded Edges Smooth Rolling Dice for Board Games Party and Family Activities**upkpvid**£4.18**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GF231NBQ) [**60 Pcs 6 Sided Dice Set 14mm Rounded Edge D6 Dice for Smooth Rolling Family and Board Games Poker Classroom Teaching Educational Toys Black White Red Green Blue Yellow**ZALAOR**£6.55**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GHG1MTM3) [**50PCS Classic Gaming Dice Set(14mm) for Board Games and Tabletop Games 6 Sided Dice Set - 10 Translucent Colors for Math Teaching & DIY Crafts**Tumihua**£4.72**60 rev1y ago](https://www.amazon.co.uk/dp/B0FBM7KBRZ) [**5 Pcs Large Wooden Dice 30mm 5 Colors Game Dice**FORETOGO**£5.72**36 rev1y ago](https://www.amazon.co.uk/dp/B0F13TG3LP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pieces Dice Set 16mm Round Corner Dices with Box 10 Colours Dice Sets for Board Games Dice Gamces Math Teaching**Bomxmon**£4.92**4.6★**▲ 291%**](https://www.amazon.co.uk/dp/B0GY4GGS4P) [**60 Pcs 6 Sided Dice Set 14mm Rounded Edge D6 Dice for Smooth Rolling Family and Board Games Poker Classroom Teaching Educational Toys Black White Red Green Blue Yellow**ZALAOR**£6.55**5.0★**▲ 226%**](https://www.amazon.co.uk/dp/B0GHG1MTM3) [**30Pcs Dice Set 6 Sided 16mm 6 Colors Acrylic Game Dice with Rounded Edges Smooth Rolling Dice for Board Games Party and Family Activities**upkpvid**£4.18**4.0★**▲ 178%**](https://www.amazon.co.uk/dp/B0GF231NBQ) [**WUGAUWOR 50 Pcs 14MM Colored Dice Set with Portable Plastic Box Mini 6 Sided Standard Game Dice 10 Colors Translucent Dice for Board Games Parties Classroom Math Aids**Wugauwor**£4.95**4.8★**▲ 164%**](https://www.amazon.co.uk/dp/B0D9S3SL7X) [**SmartDealsPro 10-Pack D6 Six Sided 16mm Transparent Dice Die for DND MTG RPG Tenzi Yahtze Bunco Table Borad Games Math Teaching (Color 1)**Smartdealspro**£3.05**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B00VWOBTOO)
**~~View all trending →~~**
## **What buyers say about dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Well made and exactly like the picture”*
**Value For Money**19%
*“Very reasonable price”*
**Color**14%
*“There's some nice colour variations”*
**Advertised Vs Actual Product**9%
*“Exactly as stated”*
**Size-Overall**9%
*“Good size”*
**Collectibles**4%
*“look beautiful with my collection”*
**Gifting Purpose**3%
*“A present for my grandson”*
**Weight Light**2%
*“Fairly lightweight”*
**Ease Of Use**2%
*“Handy when playing board games”*
**Educational-Overall**2%
*“Great for school fair”*
### **What buyers complain about **
**Size-Overall**33%
*“bit small”*
**Advertised Vs Actual Product**17%
*“Misleading photos”*
**Quality-Overall**17%
*“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”*
### **Top return reasons **
**Size-Overall**64%
**Functionality-Overall**8%
**Quality-Overall**8%
**Accuracy-Overall**5%
**Advertised Vs Actual Product**4%
**Weight Light**3%
**Defective Material/Parts**3%
**Design-Overall**3%
**Color**3%
## **Common questions**
- **Is dice profitable to sell on Amazon United Kingdom?**
- The niche generates £150K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dice niche?**
- 18 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in dice?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.2%.
- **When does demand for dice peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the dice niche?**
- Listings span £2.54–£9.78; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.
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