---
title: "Dice Tray — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dice-tray"
last_updated: "2026-07-31T10:25:18.904Z"
locale: en
meta:
description: "Niche score 45/100 · £52K/yr market · 148K searches/yr · £12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £52K/yr market · 148K searches/yr · £12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dice Tray — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **dice tray**
**Skip it**
A small market ($52K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 16Conversion 35Competition 75Returns 98Price range 70Avg price 54Brand share 45Review moat 54Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****£4.24–£40.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,352.58**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£52K**
£52K/yr · 148K searches
According to Flapen's Amazon United Kingdom niche tracking, dice tray is a £52K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice tray market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£50K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**78%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 76%
**Open market**
**20%**
- SIQUK60% - HYMC7% - The Grinning Gargoyle5% - Generic4% - Dreamplay Gifts2% - CASEMATIX2%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -19.0% search growth over the last 90 days.
5K3KHoliday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/dice-tray/trend)
## **Top dice tray search terms**
- **dice tray**93K/yr-18.2%2.4% conv. - **dnd dice tray**24K/yr-25.3%1.8% conv. - **dice trays**12K/yr-12.1%1.4% conv. - **dice rolling tray**9K/yr-24.3%2.7% conv. - **dice tray d&d**7K/yr-27.4%1.9% conv. - **wooden dice tray**5K/yr+4.1%0.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dice-tray/search-terms)
## **Top dice tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SIQUK 2 Pieces Dice Trays Hexagonal Dice Folding Tray PU Leather Velvet Holder for Table Games RPG DND (Black and Cyan)**SIQUK**£8.67**4.7★5,114 rev](https://www.amazon.co.uk/dp/B0998ZPGL9) [2**SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Green**SIQUK**£7.67**4.1★608 rev](https://www.amazon.co.uk/dp/B0DMVZHNJK) [3**SIQUK 4 Pieces Dice Tray Hexagon Folding PU Leather and Velvet Dice Tray for RPG DND and Other Dice Games 4 Colours**SIQUK**£12.59**4.7★6,108 rev](https://www.amazon.co.uk/dp/B0814W4YFH) [4**SIQUK Double Sided Dice Tray Folding Rectangle PU Leather and Dark Green Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games**SIQUK**£5.20**4.7★806 rev](https://www.amazon.co.uk/dp/B07H6FDG8W) [5**SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Violet**SIQUK**£7.69**4.1★608 rev](https://www.amazon.co.uk/dp/B0DMVZB7TP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)**Generic**£9.06**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GNJ1FPNG) [**Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)**Generic**£9.15**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GNJBCLBG) [**Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design**HYMC**£5.37**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G7S37XMH) [**Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design**HYMC**£5.43**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G7S2J4BR) [**Cat-Shaped PU Leather Dice Storage Tray with Soft Lining for RPG Games**QACUU**£4.24**5 rev1y ago](https://www.amazon.co.uk/dp/B0FK9T2PKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)**Generic**£9.06**5.0★**▲ 409%**](https://www.amazon.co.uk/dp/B0GNJ1FPNG) [**Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)**Generic**£9.15**5.0★**▲ 407%**](https://www.amazon.co.uk/dp/B0GNJBCLBG) [**Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design**HYMC**£5.37**4.6★**▲ 363%**](https://www.amazon.co.uk/dp/B0G7S37XMH) [**Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design**HYMC**£5.43**4.6★**▲ 298%**](https://www.amazon.co.uk/dp/B0G7S2J4BR) [**Noamus Large Dice Rolling Tray 11.5 Inches Octagon Dices Tray Felt Lined PU Leather Dice Storage Holder Velvet Table Games Box for RPG DND Jewelry Christmas Holiday Party Accessories (Red)**Noamus**£11.74**4.8★**▲ 119%**](https://www.amazon.co.uk/dp/B0F21YVQQR)
**~~View all trending →~~**
## **What buyers say about dice tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Nice quality finish”*
**Value For Money**14%
*“Good a cheap”*
**Ease Of Use**13%
*“Really useful”*
**Size-Overall**10%
*“Good size”*
**Advertised Vs Actual Product**9%
*“Exactly as I was expecting and hoping for”*
**Durability**8%
*“Quite the durable little necessity”*
**Assembly/Installation**6%
*“Easy to assembly dice tray”*
**Storage Capacity**5%
*“they are easy to flatten down for storage”*
**Magnetic Strength/Adsorption**4%
*“Squeaky magnetic dice box”*
**Strength**4%
*“they are still going strong”*
### **What buyers complain about **
**Magnetic Strength/Adsorption**25%
*“ZERO MAGNETIC STRENGTH”*
**Quality-Overall**15%
*“not a good quality tray”*
**Defective Material/Parts**13%
*“Item is damaged”*
**Strength**10%
*“don't don't hold very well”*
**Material Quality**6%
*“looks OK with cheap plastic lightweight dice”*
**Touch/Button Controls**6%
*“Examining them, I saw that two buttons were visibly distorted and crushed”*
**Advertised Vs Actual Product**6%
*“Does not function as advertised”*
**Adhesion/Stickiness**4%
*“don't don't hold very well”*
**Rusts/Corrodes**4%
*“The clasps around the edge were very rusty”*
**Functionality-Overall**4%
*“Doesnt work”*
### **Top return reasons **
**Size-Overall**35%
**Magnetic Strength/Adsorption**21%
**Defective Material/Parts**12%
**Quality-Overall**6%
**Functionality-Overall**6%
**Rusts/Corrodes**5%
**Color Fading/Discoloration**3%
**Strength**3%
**Touch/Button Controls**3%
**Mechanism Issues**2%
## **Common questions**
- **Is dice tray profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 43 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dice tray niche?**
- 22 brands and 28 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in dice tray?**
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Quality-Overall, Defective Material/Parts. The return rate is 0.4%.
- **When does demand for dice tray peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the dice tray niche?**
- Listings span £4.24–£40.32; the average listing price is £12.50 (sweet spot $15–$100). The average incumbent carries 1,353 reviews — the moat a new listing must climb.
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