---
title: "Dice Set — £127K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/dice-set"
last_updated: "2026-07-31T12:03:44.948Z"
locale: en
meta:
description: "Niche score 49/100 · £127K/yr market · 345K searches/yr · £9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £127K/yr market · 345K searches/yr · £9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dice Set — £127K/yr Amazon UK Niche (2026) - Flapen"
---
# **dice set**
**Skip it**
Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 13Conversion 48Competition 82Returns 99Price range 44Avg price 30Brand share 71Review moat 42Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£2.54–£24.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,304.14**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.57**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£127K**
£127K/yr · 345K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dice set is a £127K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice set market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£120K–£144K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**62%**
Top 20: 96%
**Top-5 click share**
**33%**
Top 20: 67%
**Open market**
**34%**
- CREEBUY23% - QMay20% - Dzxin10% - Smartdealspro4% - DND DADO4% - H&S4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/dice-set/trend)
## **Top dice set search terms**
- **dice set**73K/yr-18.7%4.0% conv. - **d&d dice**57K/yr-31.4%2.3% conv. - **dungeons and dragons dice**43K/yr-37.0%2.9% conv. - **d20 dice**17K/yr-7.8%3.8% conv. - **d&d dice set**20K/yr+5.1%3.0% conv. - **d20**15K/yr-11.2%2.1% conv. - **d and d dice**21K/yr-33.6%3.9% conv. - **metal dice**15K/yr-25.5%0.4% conv. - **polyhedral dice set**12K/yr-20.6%2.4% conv. - **polyhedral & rpg dice**11K/yr-38.4%0.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/dice-set/search-terms)
## **Top dice set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£11K12%£15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QMAY DND Dice 6 x 7 Set Polyhedral Double-Color Dice Sets (42pcs)**QMay**£8.93**4.8★6,340 rev](https://www.amazon.co.uk/dp/B07DLX3QXR) [2**Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)**CREEBUY**£9.78**4.8★449 rev](https://www.amazon.co.uk/dp/B0DJBP8277) [3**Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)**Dzxin**£4.20**4.5★189 rev](https://www.amazon.co.uk/dp/B0DQSCFDJB) [4**H&S 42pcs DND Dice 6 Sets Dungeons and Dragons Dice Set 7 Sided Polyhedral D&D RPG MTG Table Game**H&S**£6.32**4.7★2,431 rev](https://www.amazon.co.uk/dp/B07D26LYLH) [5**QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch**QMay**£15.23**4.8★6,340 rev](https://www.amazon.co.uk/dp/B07JH7VD16)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)**CREEBUY**£15.02**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDTCQD6) [**RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice**RTDHO**£11.88**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FND81WVD) [**QMAY Mystery Dice 42 Pcs Acrylic Polyhedral Dice with 6 Pcs Velvet Bag**QMay**£18.42**365 rev1y ago](https://www.amazon.co.uk/dp/B0DZ64Y14C) [**Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)**Dzxin**£4.20**189 rev1y ago](https://www.amazon.co.uk/dp/B0DQSCFDJB) [**Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Light Blue)**Dzxin**£4.22**189 rev1y ago](https://www.amazon.co.uk/dp/B0DQS8LVGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)**CREEBUY**£15.02**4.9★**▲ 431%**](https://www.amazon.co.uk/dp/B0GWDTCQD6) [**RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice**RTDHO**£11.88**4.8★**▲ 119%**](https://www.amazon.co.uk/dp/B0FND81WVD) [**QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch**QMay**£15.23**4.8★**▲ 64%**](https://www.amazon.co.uk/dp/B07JH7VD16) [**SmartDealsPro 10-Pack 20 Sided Dice D20 Polyhedral Dice for DND RPG MTG Table Game (Color 2)**Smartdealspro**£5.00**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B07F31Z412) [**Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)**CREEBUY**£9.78**4.8★**▲ 27%**](https://www.amazon.co.uk/dp/B0DJBP8277)
**~~View all trending →~~**
## **What buyers say about dice set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“overall the complete look is amazing”*
**Value For Money**15%
*“Amazing value”*
**Color**10%
*“The colours are vibrant”*
**Size-Overall**6%
*“Good size”*
**Advertised Vs Actual Product**5%
*“Exactly as stated”*
**Weight Light**5%
*“Dice are great nice weight to it”*
**Collectibles**5%
*“look beautiful with my collection”*
**Gifting Purpose**4%
*“Bought as present”*
**Fun/Entertainment Experience**3%
*“Fun dice”*
**Strength**2%
*“it is sturdy”*
### **What buyers complain about **
**Quality-Overall**20%
*“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”*
**Size-Overall**17%
*“bit small”*
**Color**16%
*“More green than blue”*
**Advertised Vs Actual Product**14%
*“Misleading photos”*
**Gifting Purpose**2%
*“it comes in a cheap plastic packaging which isn't suitable for a gift”*
**Ease Of Use**2%
*“The numbers can be tricky to read”*
**Weight Heavy**1%
*“First Impressions: These dice are really heavy”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**23%
**Functionality-Overall**8%
**Color**5%
**Quality-Overall**5%
**Balance/Stability**5%
**Accuracy-Overall**5%
**Defective Material/Parts**3%
**Weight Light**3%
**Shape/Style**3%
## **Common questions**
- **Is dice set profitable to sell on Amazon United Kingdom?**
- The niche generates £127K/yr across 58 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the dice set niche?**
- 26 brands and 52 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in dice set?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.2%.
- **When does demand for dice set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the dice set niche?**
- Listings span £2.54–£24.94; the average listing price is £9.57 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.
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