---
title: "Devil Wings — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/devil-wings"
last_updated: "2026-07-31T15:56:46.335Z"
locale: en
meta:
description: "Niche score 38/100 · £11K/yr market · 49K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £11K/yr market · 49K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Devil Wings — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **devil wings**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 12Conversion 25Competition 45Returns 35Price range 43Avg price 42Brand share 61Review moat 82Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****365.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.28–£23.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.98**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£11K**
£11K/yr · 49K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, devil wings is a £11K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devil wings market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£22K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **78%**
- **Out of stock**
- **30.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **229 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**29**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**25%**
- HENBRANDT23% - Newthinking15% - Leemiman12% - KORURACLUB10% - Zac's Alter Ego9% - Ypser6%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -25.8% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov · busiest ÷ quietest = 51.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/devil-wings/trend)
## **Top devil wings search terms**
- **red wings**20K/yr-37.6%1.3% conv. - **devil wings**20K/yr+32.0%0.9% conv. - **red devil wings**4K/yr-26.9%4.4% conv. - **devil wings and horns**3K/yr+60.8%1.2% conv. - **devil horns and wings**3K/yr-43.9%3.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/devil-wings/search-terms)
## **Top devil wings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4288%£85612%£1K16%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HENBRANDT 1 x Red Feather Wings 44cm x 34cm Red Devil Wings Halloween Costume Accessory Devil Demon Queen of Hell Angel Wings with Red Feathers Fancy Dress Costume Accessories for Adults**HENBRANDT**£4.74**3.6★40 rev](https://www.amazon.co.uk/dp/B0BKQJ7QGC) [2**Newthinking Red Angel Wings and Halo for Adult Large Halloween Devil Wings**Newthinking**£8.84**4.4★30 rev](https://www.amazon.co.uk/dp/B0FDGG5MNQ) [3**Leemiman Women Belly Dance Wings for Halloween Christmas Party Professional Belly Dance Costume Wings with Sticks (Red)**Leemiman**£14.10**4.5★107 rev](https://www.amazon.co.uk/dp/B094XDTJ8X) [4**HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events**HENBRANDT**£6.59**3.7★60 rev](https://www.amazon.co.uk/dp/B0FF4TZTRT) [5**KORURACLUB Wings cosplay halloween bat wings Succubus wings clothing Accessories bat Devil (Red)**KORURACLUB**£13.52**4.6★30 rev](https://www.amazon.co.uk/dp/B0FBRVMZCM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Yellow-Orange-Red**MUNAFIE**£18.13**225 rev3mo ago](https://www.amazon.co.uk/dp/B0GYRTJK3B) [**MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Red**MUNAFIE**£13.84**225 rev5mo ago](https://www.amazon.co.uk/dp/B0GLFVMLPZ) [**Tudegy Angel Wings Fairy Wings Outfit Angel Accessories Feather Wing with Elastic Straps Fallen Angels Costume Men Women Halloween Costume Accessory (red)**Tudegy**£6.55**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4JFCXS) [**HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events**HENBRANDT**£6.59**60 rev1y ago](https://www.amazon.co.uk/dp/B0FF4TZTRT) [**Newthinking Red Angel Wings and Halo for Adult Large Halloween Devil Wings**Newthinking**£8.84**30 rev1y ago](https://www.amazon.co.uk/dp/B0FDGG5MNQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Yellow-Orange-Red**MUNAFIE**£18.13**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GYRTJK3B) [**KORURACLUB Wings cosplay halloween bat wings Succubus wings clothing Accessories Devil (Black)**KORURACLUB**£13.42**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0F4X698KV) [**MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Red**MUNAFIE**£13.84**4.4★**▲ 974%**](https://www.amazon.co.uk/dp/B0GLFVMLPZ) [**Leemiman Women Belly Dance Opening Wings for Halloween Christmas Party Professional Belly Dance Costume Wings with Sticks (Sky Blue)**Leemiman**£12.65**4.5★**▲ 950%**](https://www.amazon.co.uk/dp/B094XGVSJ4) [**Ypser Shoulder Pieces With Fringed Angel Wings Cape Shawl For Burning Men Halloween Cosplay**Ypser**£23.84**4.0★**▲ 652%**](https://www.amazon.co.uk/dp/B0F4XM1JT2)
**~~View all trending →~~**
## **What buyers say about devil wings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“at a low price they're decent enough”*
**Quality-Overall**50%
*“at a low price they're decent enough”*
### **What buyers complain about **
**Quality-Overall**50%
*“Poor quality”*
**Recycle/Reuse**25%
*“so wouldnt be able to be reused”*
**Durability**25%
*“Ok. Was good for the 1 use however it fell apart easily”*
### **Top return reasons **
**Size-Overall**56%
**Strap/String Quality**11%
**Defective Material/Parts**7%
**Shape/Style**7%
**Color**4%
**Stretchability/Expandability/Elasticity**4%
**Value For Money**4%
**Comfort-Overall**4%
**Quality-Overall**4%
## **Common questions**
- **Is devil wings profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the devil wings niche?**
- 12 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in devil wings?**
- Top complaints mined from reviews: Quality-Overall, Recycle/Reuse, Durability. The return rate is 4.2%.
- **When does demand for devil wings peak?**
- Demand peaks in Oct–Nov; the busiest month runs 51.1× the quietest.
- **What does it cost to enter the devil wings niche?**
- Listings span £3.28–£23.84; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.
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