---
title: "Devil Costume — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/devil-costume"
last_updated: "2026-07-31T11:19:59.525Z"
locale: en
meta:
description: "Niche score 46/100 · £28K/yr market · 326K searches/yr · £12.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £28K/yr market · 326K searches/yr · £12.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Devil Costume — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **devil costume**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 17Conversion 9Competition 66Returns 41Price range 74Avg price 50Brand share 87Review moat 67Quality gap 89
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****£5.74–£41.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****830.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.03**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£28K**
£28K/yr · 326K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, devil costume is a £28K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devil costume market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£60K–£72K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,643**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **60%**
- **Out of stock**
- **37.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**48%**
Top 20: 95%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**47%**
- HENBRANDT11% - Carreuty11% - I LOVE FANCY DRESS10% - Satar Refes9% - Buitifo6% - REDSTAR6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
120K80KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 159.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/devil-costume/trend)
## **Top devil costume search terms**
- **devil costume**147K/yr-28.9%1.4% conv. - **devil costume women**51K/yr+8.6%1.1% conv. - **sexy devil outfit for women**14K/yr-35.2%0.2% conv. - **devil outfit**10K/yr-31.0%2.0% conv. - **red devil**3K/yr-4.6%2.8% conv. - **red devil costume**11K/yr+81.7%0.9% conv. - **devil accessories**13K/yr-1.1%0.4% conv. - **angel and devil costume**10K/yr-38.2%0.4% conv. - **devil accessories women**8K/yr+19.3%2.0% conv. - **ladies devil costume**10K/yr+3.0%0.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/devil-costume/search-terms)
## **Top devil costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8366%£2K9%£3K12%£3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events**HENBRANDT**£6.59**3.7★60 rev](https://www.amazon.co.uk/dp/B0FF4TZTRT) [2**Carreuty 4 Pcs Red Devil Costume for Women Halloween Angel Wings Fancy Dress Sets with Devil Wings Red Tutu Trident Fork Prop Devil Horns Headband Halloween Costumes**Carreuty**£11.43**4.4★13 rev](https://www.amazon.co.uk/dp/B0DY77VBBD) [3**Devil Vampire Costume 20 IN 1 Halloween Vampire Cape Cloak with Devil Horns Fork Masks Necklace Red Gloves Spiderweb Stockings Nail Stickers for Adult Women Halloween Costumes Cosplay Theme Party**Satar Refes**£11.35**4.8★9 rev](https://www.amazon.co.uk/dp/B0FD8VB8S7) [4**Ladies Halloween Devil Cheerleader - Medium - Red Cheerleader Dress Red Pompoms Devil Horns and White & Red Sport Socks - Adults Cheer Captain Halloween Trick or Treat Fancy Dress Costume**I LOVE FANCY DRESS**£13.84**4.0★47 rev](https://www.amazon.co.uk/dp/B0BKG732L9) [5**Buitifo Womens Fishnet Bodystocking Plus Size Crotchless Bodysuit Sexy Tights Nightwear Chemise Lingerie(red gb one Size)**Buitifo**£9.64**4.3★6,135 rev](https://www.amazon.co.uk/dp/B083BJ6TZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gatamiau Womens Sexy Sleeveless Patent Leather Dress Chest Cutout Lingerie Bodysuits Shiny Wet Look Front Zipper Tight-Fitting Mini Nightclub Wear Halloween Devil Costumes (Red S)**Gatamiau**£11.61**8 rev1y ago](https://www.amazon.co.uk/dp/B0FJF5Z71K) [**Meriviva Devil Costume Women 22 In 1 Pack Adult Womens Halloween Costume Set with Red Devil Accessories womens Devils Cape Outfit for Fancy Dress Halloween Carnival**Meriviva**£14.66**3 rev1y ago](https://www.amazon.co.uk/dp/B0FJ88W43X) [**AOOWU Adult Hooded Cape Set Reversible Hooded Cape Cloak for Adults Unisex Black Red Vampire Witch Costume with Devil Fork&Horn Headband&Scar Tattoos Halloween World Book Day Cosplay Attire**AOOWU**£10.66**53 rev1y ago](https://www.amazon.co.uk/dp/B0FF93SFZG) [**HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events**HENBRANDT**£6.59**60 rev1y ago](https://www.amazon.co.uk/dp/B0FF4TZTRT) [**ViEinkaufen Womens Deluxe Devil Costume Set 6-Piece Gothic Cape Outfit Set with Reversible Cape Horns Choker Lace Mask Stockings Gloves for Masquerades Carnival Theme Cosplay Parties**ViEinkaufen**£10.59**15 rev1y ago](https://www.amazon.co.uk/dp/B0FDPKTVKK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JasmyGirls Sexy Devil Cosplay Lingerie High Slit Babydoll Dress Halloween Anime Ninja Roleplay Outfit Goth High Waist Tank Dresses Black**JasmyGirls**£17.18**3.8★**▲ 1000%**](https://www.amazon.co.uk/dp/B0BC3DHXT4) [**NEW-YIJUNSHUN Halloween Cape with Hood Devil Costume Vampire Cape Adult Halloween Witch Costume for Men and Women (Black 170CM)**NEW-YIJUNSHUN**£7.78**3.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0D5CK47W8) [**Buitifo Womens Fishnet Bodystocking Plus Size Crotchless Bodysuit Sexy Tights Nightwear Chemise Lingerie(red gb one Size)**Buitifo**£9.64**4.3★**▲ 1000%**](https://www.amazon.co.uk/dp/B083BJ6TZH) [**Gatamiau Womens Sexy Sleeveless Patent Leather Dress Chest Cutout Lingerie Bodysuits Shiny Wet Look Front Zipper Tight-Fitting Mini Nightclub Wear Halloween Devil Costumes (Red S)**Gatamiau**£11.61**3.8★**▲ 876%**](https://www.amazon.co.uk/dp/B0FJF5Z71K) [**500ml - Red Devil Onetime Interior & Exterior Ready Mixed Lightweight Filler**Red Devil**£9.12**4.3★**▲ 840%**](https://www.amazon.co.uk/dp/B0F3W9LPT7)
**~~View all trending →~~**
## **What buyers say about devil costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**48%
*“Easy to use”*
**Quality-Overall**14%
*“Nice quality”*
**Value For Money**14%
*“at a low price they're decent enough”*
**Advertised Vs Actual Product**5%
*“Apart from that looks like in the pictures”*
### **What buyers complain about **
**Size-Overall**23%
*“Really disappointing size”*
**Quality-Overall**20%
*“Poor quality”*
**Value For Money**17%
*“Totally tiny little tub very poor value for money”*
**Durability**10%
*“Ok. Was good for the 1 use however it fell apart easily”*
**Recycle/Reuse**10%
*“so wouldnt be able to be reused”*
**Leather Quality**7%
*“Material is the cheap pvc like faux leather”*
### **Top return reasons **
**Size-Overall**57%
**Quality-Overall**9%
**Advertised Vs Actual Product**5%
**Strap/String Quality**5%
**Material Quality**5%
**Value For Money**4%
**Color**3%
**Defective Material/Parts**2%
**Length**2%
**Gap/Hole**2%
## **Common questions**
- **Is devil costume profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the devil costume niche?**
- 25 brands and 64 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in devil costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.7%.
- **When does demand for devil costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 159.9× the quietest.
- **What does it cost to enter the devil costume niche?**
- Listings span £5.74–£41.32; the average listing price is £12.03 (sweet spot $15–$100). The average incumbent carries 830 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)