---
title: "Destiny 2 — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/destiny-2"
last_updated: "2026-07-31T10:24:11.012Z"
locale: en
meta:
description: "Niche score 47/100 · £34K/yr market · 93K searches/yr · £26.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £34K/yr market · 93K searches/yr · £26.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Destiny 2 — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **destiny 2**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 97Conversion 18Competition 32Returns 97Price range 83Avg price 95Brand share 4Review moat 70Quality gap 23
**Growth**
**Incredible****+194.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.26–£70.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****681.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£34K**
£34K/yr · 93K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, destiny 2 is a £34K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **destiny 2 market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£26K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,839**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Numskull87% - Funko4% - CC Countdown Characters3% - MayDee2% - YES ART2% - TUBBZ2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +194.6% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/destiny-2/trend)
## **Top destiny 2 search terms**
- **destiny 2**42K/yr+229.6%0.5% conv. - **destiny 2 merchandise**30K/yr+244.8%0.6% conv. - **destiny**18K/yr+90.3%0.4% conv. - **destiny ghost**3K/yr+159.7%1.4% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/destiny-2/search-terms)
## **Top destiny 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine**Numskull**£27.05**4.6★189 rev](https://www.amazon.co.uk/dp/B0F6NLM6PQ) [2**Numskull Destiny Generalist Ghost Shell Figure Collectable Replica Statue - Official Destiny Merchandise**Numskull**£15.58**4.7★222 rev](https://www.amazon.co.uk/dp/B0BV2RVCTR) [3**Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base**Numskull**£70.08**4.4★602 rev](https://www.amazon.co.uk/dp/B0DMW64PNY) [4**Numskull Official Destiny 2 DIY Blank Ghost Shell 7 Vinyl Figure - Official Collectible Customizable Replica for Destiny Fans and Collectors - Official Bungie Merchandise**Numskull**£12.05**4.7★289 rev](https://www.amazon.co.uk/dp/B0DJFKHV2P) [5**Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise**Numskull**£16.27**4.8★1,248 rev](https://www.amazon.co.uk/dp/B0FBGRZSLD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise**Numskull**£16.27**1,248 rev1y ago](https://www.amazon.co.uk/dp/B0FBGRZSLD) [**Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine**Numskull**£27.05**189 rev1y ago](https://www.amazon.co.uk/dp/B0F6NLM6PQ) [**Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base**Numskull**£70.08**602 rev1y ago](https://www.amazon.co.uk/dp/B0DMW64PNY) [**Numskull Thorn Exotic Weapon Figure 12x7 (30x18cm) Limited Edition Collectible Replica Statue - Official Destiny Merchandise - FPS Sci-Fi Action Video Game Figurine**Numskull**£48.59**189 rev1y ago](https://www.amazon.co.uk/dp/B0DKPCT1D4) [**TUBBZ Mini: Destiny 2 - The Drifter Cosplaying Rubber Duck Vinyl Figure**TUBBZ**£5.26**1,803 rev1y ago](https://www.amazon.co.uk/dp/B0DJR2966D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Numskull Official Destiny 2 Legendary Engram Plush - Soft Replica Plushie - Official Destiny 2 Merchandise**Numskull**£11.14**4.8★**▲ 174%**](https://www.amazon.co.uk/dp/B0DHD8PH9S) [**TUBBZ Mini: Destiny 2 - The Drifter Cosplaying Rubber Duck Vinyl Figure**TUBBZ**£5.26**4.8★**▲ 73%**](https://www.amazon.co.uk/dp/B0DJR2966D) [**Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base**Numskull**£70.08**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B0DMW64PNY) [**Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine**Numskull**£27.05**4.6★**▲ 62%**](https://www.amazon.co.uk/dp/B0F6NLM6PQ) [**Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise**Numskull**£16.27**4.8★**▲ 46%**](https://www.amazon.co.uk/dp/B0FBGRZSLD)
**~~View all trending →~~**
## **What buyers say about destiny 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Quality”*
**Display-Overall**19%
*“Displays well”*
**Size-Overall**16%
*“Really good size and quality”*
**Collectibles**13%
*“Another added to my collection”*
**Gifting Purpose**11%
*“it was a gift”*
**Value For Money**7%
*“Looks fantastic and a well detailed replica for the price”*
**Assembly/Installation**7%
*“Very easy to set up in a cabinet or fit to a wall”*
### **What buyers complain about **
**Value For Money**42%
*“Tad more expensive than what I do believe it should sell for”*
**Material Quality**25%
*“Poor and cheap materials”*
### **Top return reasons **
**Water Resistance**25%
**Size-Overall**17%
**Quality-Overall**17%
**Smell**17%
**Material Quality**17%
**Defective Material/Parts**8%
## **Common questions**
- **Is destiny 2 profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 18 tracked products. 90-day search growth is +194.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the destiny 2 niche?**
- 6 brands and 87 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in destiny 2?**
- Top complaints mined from reviews: Value For Money, Material Quality. The return rate is 0.7%.
- **When does demand for destiny 2 peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the destiny 2 niche?**
- Listings span £5.26–£70.08; the average listing price is £26.16 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.
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