---
title: "Despicable Me 4 — £6K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/despicable-me-4"
last_updated: "2026-07-31T12:11:50.926Z"
locale: en
meta:
description: "Niche score 28/100 · £6K/yr market · 27K searches/yr · £12.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · £6K/yr market · 27K searches/yr · £12.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Despicable Me 4 — £6K/yr Amazon UK Niche (2026) - Flapen"
---
# **despicable me 4**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 20Conversion 23Competition 0Returns 82Price range 36Avg price 56Brand share 0Review moat 69Quality gap 58
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****720.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.75**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.56–£19.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£6K**
£6K/yr · 27K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, despicable me 4 is a £6K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **despicable me 4 market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£6K–£10K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,168**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **50%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- MINIONS78% - Mighty Jaxx12% - YOLOPARK10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -10.9% search growth over the last 90 days.
15K10KPrime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMar
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/despicable-me-4/trend)
## **Top despicable me 4 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£63920%£1K30%£2K40%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MINIONS Despicable Me 4 Crash & Roll Mega Jerry Action Figure | Jerry Turns Into A Ball To Roll And Crash Into Roaches | Collect All 5 | All With A Different Play Feature And Accessories**MINIONS**£7.56**4.4★846 rev](https://www.amazon.co.uk/dp/B0CCWY9M84) [2**Despicable Me 4 The Ultimate Fart Blaster; Blasts out REAL Fart Rings of fog; Plays 15 Different Fart Sounds Lights Up and Emits Smells; It Includes 2 Different Scented Fart Formulas**MINIONS**£19.22**4.2★2,418 rev](https://www.amazon.co.uk/dp/B0CCWXYKVG) [3**Mighty Jaxx Freenys Hidden Dissectibles Minions (Vacation Edition) | Blind Box Toy Collectible Figurines | One Pack - Contains One Random Figure**Mighty Jaxx**£8.91**4.5★60 rev](https://www.amazon.co.uk/dp/B0BQCGRYBQ) [4**MINIONS Despicable Me 4 Speed Burst Mega Dave Action Figure | Pull Mega Dave Back For A Burst Of Speed | Collect All 5 | All With A Different Play Feature And Accessories**MINIONS**£7.91**4.4★846 rev](https://www.amazon.co.uk/dp/B0CCWWJ8YX) [5**MINIONS Pyjamas For Boys | Kids Movie Stuart Long Sleeve Top & Grey Bottoms Pjs | Despicable Me Characters Merchandise Gifts 4-5 Years**MINIONS**£14.12**4.6★130 rev](https://www.amazon.co.uk/dp/B09FF6ZZ47)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOLOPARK Despicable Me 4 Toys: Collectible Minions Workwear Assortment Set Action Figures (3 Inches) Minion Home Decor/Model Kits Ideal Holiday & Birthday Gifts for Ages 3+**YOLOPARK**£18.78**21 rev10mo ago](https://www.amazon.co.uk/dp/B0F18BF3ML) [**MINIONS Despicable Me 4 Crash & Roll Mega Jerry Action Figure | Jerry Turns Into A Ball To Roll And Crash Into Roaches | Collect All 5 | All With A Different Play Feature And Accessories**MINIONS**£7.56**846 rev2y ago](https://www.amazon.co.uk/dp/B0CCWY9M84) [**Despicable Me 4 The Ultimate Fart Blaster; Blasts out REAL Fart Rings of fog; Plays 15 Different Fart Sounds Lights Up and Emits Smells; It Includes 2 Different Scented Fart Formulas**MINIONS**£19.22**2,418 rev2y ago](https://www.amazon.co.uk/dp/B0CCWXYKVG) [**MINIONS Despicable Me 4 Speed Burst Mega Dave Action Figure | Pull Mega Dave Back For A Burst Of Speed | Collect All 5 | All With A Different Play Feature And Accessories**MINIONS**£7.91**846 rev2y ago](https://www.amazon.co.uk/dp/B0CCWWJ8YX) [**Mighty Jaxx Freenys Hidden Dissectibles Minions (Vacation Edition) | Blind Box Toy Collectible Figurines | One Pack - Contains One Random Figure**Mighty Jaxx**£8.91**60 rev3y ago](https://www.amazon.co.uk/dp/B0BQCGRYBQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MINIONS Pyjamas For Boys | Kids Movie Stuart Long Sleeve Top & Grey Bottoms Pjs | Despicable Me Characters Merchandise Gifts 4-5 Years**MINIONS**£14.12**4.6★**▲ 246%**](https://www.amazon.co.uk/dp/B09FF6ZZ47) [**Mighty Jaxx Freenys Hidden Dissectibles Minions (Vacation Edition) | Blind Box Toy Collectible Figurines | One Pack - Contains One Random Figure**Mighty Jaxx**£8.91**4.5★**▲ 130%**](https://www.amazon.co.uk/dp/B0BQCGRYBQ) [**YOLOPARK Despicable Me 4 Toys: Collectible Minions Workwear Assortment Set Action Figures (3 Inches) Minion Home Decor/Model Kits Ideal Holiday & Birthday Gifts for Ages 3+**YOLOPARK**£18.78**4.3★**▲ 38%**](https://www.amazon.co.uk/dp/B0F18BF3ML) [**Despicable Me 4 The Ultimate Fart Blaster; Blasts out REAL Fart Rings of fog; Plays 15 Different Fart Sounds Lights Up and Emits Smells; It Includes 2 Different Scented Fart Formulas**MINIONS**£19.22**4.2★**▼ 15%**](https://www.amazon.co.uk/dp/B0CCWXYKVG) [**MINIONS Despicable Me 4 Crash & Roll Mega Jerry Action Figure | Jerry Turns Into A Ball To Roll And Crash Into Roaches | Collect All 5 | All With A Different Play Feature And Accessories**MINIONS**£7.56**4.4★**▼ 20%**](https://www.amazon.co.uk/dp/B0CCWY9M84)
**~~View all trending →~~**
## **What buyers say about despicable me 4**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**50%
*“will be trying to complete the collection soon”*
**Display-Overall**50%
*“So cute to display on my desk I am obsessed”*
### **What buyers complain about **
**Durability**50%
*“Came apart within 5 mins of opening”*
**Quality-Overall**50%
*“Poor quality”*
### **Top return reasons **
**Functionality-Overall**26%
**Defective Material/Parts**14%
**Smell**12%
**Quality-Overall**10%
**Shooting**5%
**Gifting Purpose**5%
**Audio Quality**5%
**Noise Level**5%
**Battery Life**5%
**Durability**5%
## **Common questions**
- **Is despicable me 4 profitable to sell on Amazon United Kingdom?**
- The niche generates £6K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (28/100).
- **How competitive is the despicable me 4 niche?**
- 3 brands and 62 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in despicable me 4?**
- Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 1.6%.
- **When does demand for despicable me 4 peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.2× the quietest.
- **What does it cost to enter the despicable me 4 niche?**
- Listings span £7.56–£19.22; the average listing price is £12.75 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)