---
title: "Trend — descendants costume - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/descendants-costume/trend"
last_updated: "2026-07-31T17:14:26.244Z"
locale: en
meta:
  description: "Niche score 42/100 · £10K/yr market · 101K searches/yr · £16.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £10K/yr market · 101K searches/yr · £16.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — descendants costume - Flapen"
---

# **descendants costume**

**Skip it**

Soft demand (-61.9% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 8Competition 81Returns 25Price range 78Avg price 78Brand share 57Review moat 89Quality gap 84

**Review moat**

**Great****213.42**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Avg price**

**Great****£16.32**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.77–£51.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****5.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£10K**

£10K/yr · 101K searches

**Growth**

**Bad****-61.9%**

90-day search growth — must beat 0% to launch

**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")