---
title: "Descendants Costume — £10K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/descendants-costume"
last_updated: "2026-07-31T12:26:45.725Z"
locale: en
meta:
description: "Niche score 42/100 · £10K/yr market · 101K searches/yr · £16.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £10K/yr market · 101K searches/yr · £16.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Descendants Costume — £10K/yr Amazon UK Niche (2026) - Flapen"
---
# **descendants costume**
**Skip it**
Soft demand (-61.9% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 8Competition 81Returns 25Price range 78Avg price 78Brand share 57Review moat 89Quality gap 84
**Review moat**
**Great****213.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****£16.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.77–£51.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£10K**
£10K/yr · 101K searches
**Growth**
**Bad****-61.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, descendants costume is a £10K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **descendants costume market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£12K–£16K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,695**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **47%**
- **Out of stock**
- **27.2%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**71%**
Top 20: 98%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**29%**
- Disguise24% - COYBTO11% - Smiffys10% - TOLOYE10% - Delanhon8% - MYQYwin8%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -61.9% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 18.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/descendants-costume/trend)
## **Top descendants costume search terms**
- **descendants costume**31K/yr-61.9%0.3% conv. - **red costume**10K/yr-29.9%0.2% conv. - **mal descendants costume**17K/yr-62.5%0.4% conv. - **descendants costumes for girls**9K/yr-80.5%0.3% conv. - **descendants red costume**3K/yr-57.4%1.0% conv. - **red descendants costume kids**2K/yr-47.3%1.8% conv. - **descendants costumes**3K/yr-33.9%0.0% conv. - **red costume descendants**3K/yr-62.6%1.9% conv. - **rise of red costume kids**4K/yr-82.3%1.6% conv. - **rise of red costume**2K/yr-51.0%2.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/descendants-costume/search-terms)
## **Top descendants costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1984%£3966%£5958%£7931101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Descendants Red Classic Dress Up by Disguise Official License Fancy Dress Costume for Girls Features Red Long Sleeve Onesie with Skirt Detail Size M (7-8 Years)**Disguise**£16.73**4.5★183 rev](https://www.amazon.co.uk/dp/B0CLFM9S4L) [2**COYBTO Rise of Red Costume Red Costume with Jacket Shirt Pants Wig Dress Up for Girls Gift Girls Dress Costumes Fancy Dress for Halloween Carnival World Book Day**COYBTO**£17.82**4.1★77 rev](https://www.amazon.co.uk/dp/B0DP3ZMM7L) [3**Disney Disguise Descendants Red Costume for Girls Perfect for Descendants Fans Bold Red Longsleeve Onesie with Stylish Skirt Detail and Mesh Sleeves 4-6 years**Disguise**£15.32**4.5★183 rev](https://www.amazon.co.uk/dp/B0CKWH9MP8) [4**TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Purple 120)**TOLOYE**£19.14**2.5★3 rev](https://www.amazon.co.uk/dp/B0FSQMTJWH) [5**Smiffys Scouser Tracksuit Red & White with Jacket & Trousers 1980s Fancy Dress 1980s Dress Up Costumes**Smiffys**£12.94**4.1★565 rev](https://www.amazon.co.uk/dp/B01D8FK1JS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vervora Red Hoodie with Yellow Letter A Chipmunk Fancy Dress Costume Cotton Blend Hooded Sweatshirt for Halloween Cosplay 90s Party Outfit & Themed Events (L)**Vervora**£8.96**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GJSVPY4Q) [**TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Purple 120)**TOLOYE**£19.14**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FSQMTJWH) [**TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Red 130)**TOLOYE**£18.04**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FSQJLZ3N) [**TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Red 120)**TOLOYE**£19.41**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FSQJJG3Q) [**TOYTOPIE Rise Of Red Costume for Girls Red Hero Costume Set with Long Sleeve Jumpsuit Wig and Gloves Kids Halloween Fancy Dress Up for Girls 510 Years School Play and Role Play Outfit**TOYTOPIE**£14.92**15 rev1y ago](https://www.amazon.co.uk/dp/B0FFNFJZBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOLANTA Girls Sequins Jazz Dance Costume Child Sparkle Mini Dress Hip Hop Dance Clothes Set Top+Pants+Socks Fuchsia 8-9 Years 140**LOLANTA**£18.81**4.5★**▲ 336%**](https://www.amazon.co.uk/dp/B0DM61RMHJ) [**Vervora Red Hoodie with Yellow Letter A Chipmunk Fancy Dress Costume Cotton Blend Hooded Sweatshirt for Halloween Cosplay 90s Party Outfit & Themed Events (L)**Vervora**£8.96**3.0★**▲ 334%**](https://www.amazon.co.uk/dp/B0GJSVPY4Q) [**Smiffys Scouser Tracksuit Red & White with Jacket & Trousers 1980s Fancy Dress 1980s Dress Up Costumes**Smiffys**£12.94**4.1★**▲ 303%**](https://www.amazon.co.uk/dp/B01D8FK1JS) [**Womens The Rise of Red Costumes Red Leather Coat Pants Outfit Halloween Party Princess Red Costume S**Generic**£43.33**5.0★**▲ 255%**](https://www.amazon.co.uk/dp/B0DJ921JKJ) [**cutecool Halloween Pyjamas Jumpsuit Costume Onesie Pajamas Unisex Animal One-piece Costume Homewear Sleepwear Party (UK Alpha L Regular Regular Red Teletubbies)**cutecool**£10.41**3.9★**▲ 196%**](https://www.amazon.co.uk/dp/B0CL9R9J2L)
**~~View all trending →~~**
## **What buyers say about descendants costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Great fit”*
**Value For Money**14%
*“Good value for money”*
**Washability**9%
*“Bought for my daughter for halloween, shes worn it plenty since then, it washes really well, nice quality”*
**Collectibles**9%
*“Lovely toy clock arrived quickly”*
**Advertised Vs Actual Product**9%
*“Works as pictured and described. and then some”*
**Quality-Overall**5%
*“Good quality”*
**Color**5%
*“Very pretty”*
**Ease Of Use**5%
*“Nice and easy to wear”*
**Material Quality**2%
*“Beautiful dress and lovely material”*
**Stitch/Finish/Polish**2%
*“I am happy with the material, stitching and its good value for the the money,”*
### **What buyers complain about **
**Size-Overall**63%
*“Too small”*
**Thickness**6%
*“Socks are a little thin”*
**Thin**6%
*“the material was too thin for this time of year to wear on book day”*
**Allergies**3%
*“I was worried it might be itchy on the skin it wasnt”*
### **Top return reasons **
**Size-Overall**70%
**Material Quality**7%
**Quality-Overall**5%
**Length**2%
**Advertised Vs Actual Product**2%
**Stitch/Finish/Polish**2%
**Defective Material/Parts**2%
**Smell**1%
**Comfort-Overall**1%
**Durability**1%
## **Common questions**
- **Is descendants costume profitable to sell on Amazon United Kingdom?**
- The niche generates £10K/yr across 55 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -61.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the descendants costume niche?**
- 27 brands and 62 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in descendants costume?**
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 5.1% — above our launch gate.
- **When does demand for descendants costume peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 18.0× the quietest.
- **What does it cost to enter the descendants costume niche?**
- Listings span £4.77–£51.68; the average listing price is £16.32 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)