---
title: "Deadpool Figure — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/deadpool-figure"
last_updated: "2026-07-31T12:09:12.889Z"
locale: en
meta:
description: "Niche score 37/100 · £38K/yr market · 110K searches/yr · £25.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £38K/yr market · 110K searches/yr · £25.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deadpool Figure — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **deadpool figure**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 19Conversion 17Competition 39Returns 95Price range 75Avg price 95Brand share 12Review moat 64Quality gap 25
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.01–£120.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****935.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£38K**
£38K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, deadpool figure is a £38K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deadpool figure market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£51K–£64K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,574**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **35%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**3%**
- Marvel73% - Heartsking10% - Driflo6% - Kanfyyl3% - Funko2% - McFarlane2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — -11.4% search growth over the last 90 days.
30K20KHoliday '24Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/deadpool-figure/trend)
## **Top deadpool figure search terms**
- **deadpool figure**73K/yr-5.5%1.7% conv. - **deadpool action figure**19K/yr-16.6%0.9% conv. - **deadpool toys**12K/yr-32.6%0.8% conv. - **deadpool toy**6K/yr-30.1%2.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/deadpool-figure/search-terms)
## **Top deadpool figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift**Marvel**£34.25**4.8★239 rev](https://www.amazon.co.uk/dp/B0FHL22V71) [2**Marvel Legends Series Cowboypool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**£20.60**4.8★958 rev](https://www.amazon.co.uk/dp/B0FHKZCKJ9) [3**Marvel Legends Maximum Series Deadpool Action Figure with Doop Red**Marvel**£39.37**4.5★641 rev](https://www.amazon.co.uk/dp/B0DMRD3K4G) [4**Heartsking Action Figure 17 CM Movie Anime PVC Hero Figure DP Toy with Removable Accessories Anime Cartoon Character Model Statue Figure**Heartsking**£12.48**3.6★21 rev](https://www.amazon.co.uk/dp/B0DKJ16NZ4) [5**Marvel Deadpool Action Figure with Accessory Red**Marvel**£9.61**4.6★563 rev](https://www.amazon.co.uk/dp/B07CNMZC9Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift**Marvel**£34.25**239 rev6mo ago](https://www.amazon.co.uk/dp/B0FHL22V71) [**Marvel Legends Series Cowboypool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**£20.60**958 rev7mo ago](https://www.amazon.co.uk/dp/B0FHKZCKJ9) [**Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**£19.11**958 rev7mo ago](https://www.amazon.co.uk/dp/B0FHL2SB62) [**Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**£19.16**958 rev7mo ago](https://www.amazon.co.uk/dp/B0FHKZWM3D) [**Hallmark Keepsake MARVEL Hanging Ornament - Deadpool with Katanas Design**Hallmark**£12.52**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FYGG4444)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kaiyodo Revoltech Amazing Yamaguchi Deadpool Ver.2.5 X-Force Color Edition (Adult Collectible Action Figure 15+)**Kaiyodo**£120.05**0.0★**▲ 292%**](https://www.amazon.co.uk/dp/B0D6XPJ323) [**Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift**Marvel**£34.25**4.8★**▲ 135%**](https://www.amazon.co.uk/dp/B0FHL22V71) [**Marvel Legends Series Cowboypool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**£20.60**4.8★**▲ 105%**](https://www.amazon.co.uk/dp/B0FHKZCKJ9) [**Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**£19.11**4.8★**▲ 91%**](https://www.amazon.co.uk/dp/B0FHL2SB62) [**Deadpool Car Accessories Classics Anime Figures Model Funny Car Accessories Deadpool Car Rear View Mirror Hanging Accessories for Home Car Desk and Computer Decorations Birthday Romantic Gift**DNSHAN**£7.01**4.7★**▲ 62%**](https://www.amazon.co.uk/dp/B0DSPVL6LB)
**~~View all trending →~~**
## **What buyers say about deadpool figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**38%
*“Its an amazing figure that looks great to add to my collection”*
**Quality-Overall**17%
*“Detailing overall very good”*
**Gifting Purpose**12%
*“Good gift”*
**Fun/Entertainment Experience**9%
*“Fun for rear view”*
**Strength**6%
*“Sturdy, well-detailed, and perfect for imaginative play”*
**Accuracy-Overall**6%
*“Good figure, movie accurate”*
**Display-Overall**3%
*“Fun car display”*
**Add-Ons/Attachments**3%
*“Lots of accessories”*
**Design-Overall**2%
*“Detailing overall very good”*
**Value For Money**2%
*“Very happy with the price- great quality for this price”*
### **What buyers complain about **
**Quality-Overall**26%
*“Terrible quality”*
**Strength**22%
*“is super flimsy”*
**Durability**22%
*“Broken”*
**Value For Money**11%
*“Im not sure its worth the price tag”*
**Grip**6%
*“my only gripe was that the left hand was unable to move”*
**Size-Overall**4%
*“the guns cant fit in the hands”*
**Material Quality**4%
*“plastic is bad”*
### **Top return reasons **
**Defective Material/Parts**23%
**Size-Overall**20%
**Durability**12%
**Quality-Overall**10%
**Display-Overall**5%
**Gifting Purpose**5%
**Add-Ons/Attachments**4%
**Value For Money**4%
**Advertised Vs Actual Product**2%
**Certifications**2%
## **Common questions**
- **Is deadpool figure profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 17 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the deadpool figure niche?**
- 9 brands and 85 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in deadpool figure?**
- Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 1.0%.
- **When does demand for deadpool figure peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the deadpool figure niche?**
- Listings span £7.01–£120.05; the average listing price is £25.55 (sweet spot $15–$100). The average incumbent carries 936 reviews — the moat a new listing must climb.
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