---
title: "Trend — cruella deville costume adult - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cruella-deville-costume-adult/trend"
last_updated: "2026-07-31T13:33:44.989Z"
locale: en
meta:
  description: "Niche score 39/100 · £121K/yr market · 232K searches/yr · £15.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £121K/yr market · 232K searches/yr · £15.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — cruella deville costume adult - Flapen"
---

# **cruella deville costume adult**

**Skip it**

Soft demand (-81.9% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 0Conversion 41Competition 36Returns 23Price range 49Avg price 77Brand share 45Review moat 95Quality gap 79

**Review moat**

**Incredible****98.89**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.94**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£6.66–£22.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£121K**

£121K/yr · 232K searches

**Returns**

**Bad****5.4%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-81.9%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")