---
title: "Cruella Deville Costume Adult — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cruella-deville-costume-adult"
last_updated: "2026-07-31T12:46:37.474Z"
locale: en
meta:
description: "Niche score 39/100 · £121K/yr market · 232K searches/yr · £15.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £121K/yr market · 232K searches/yr · £15.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cruella Deville Costume Adult — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **cruella deville costume adult**
**Skip it**
Soft demand (-81.9% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 0Conversion 41Competition 36Returns 23Price range 49Avg price 77Brand share 45Review moat 95Quality gap 79
**Review moat**
**Incredible****98.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.94**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£6.66–£22.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£121K**
£121K/yr · 232K searches
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-81.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, cruella deville costume adult is a £121K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cruella deville costume adult market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£80K–£96K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#1,954**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **27.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**31**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**17%**
- iSharely31% - Vervora16% - Bryndo15% - UxClishe10% - Suffolly5% - GLGHMH5% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -81.9% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 21.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/cruella-deville-costume-adult/trend)
## **Top cruella deville costume adult search terms**
- **cruella deville costume adult**143K/yr-79.9%3.7% conv. - **cruella deville costume**39K/yr-77.0%2.5% conv. - **cruella deville accessories**11K/yr-81.2%2.5% conv. - **cruella deville**10K/yr-83.1%1.6% conv. - **cruella costume**8K/yr-87.0%1.8% conv. - **cruella deville cape**11K/yr-90.9%2.0% conv. - **cruella cape**5K/yr-93.6%0.8% conv. - **cruella accessories**3K/yr-92.3%0.0% conv. - **cruella deville costume adult women**3K/yr-96.1%1.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/cruella-deville-costume-adult/search-terms)
## **Top cruella deville costume adult products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit**iSharely**£16.73**4.7★8 rev](https://www.amazon.co.uk/dp/B0GDSDZ85V) [2**4 Pcs Black White Spotted Costume Set Wig Cape Gloves Halloween Fancy Dress**Bryndo**£12.08**4.3★12 rev](https://www.amazon.co.uk/dp/B0FNC1G6ZF) [3**7Pcs Cruella Costume Accessories for Women Villain Fancy Dress Set**iSharely**£16.65**5.0★3 rev](https://www.amazon.co.uk/dp/B0GDSTPSXF) [4**UxClishe 7 Pcs Cruella Costume Accessories Set Cruella Fancy Dress Kit with Cape Gloves Wig for World Book Day**UxClishe**£19.69**4.0★62 rev](https://www.amazon.co.uk/dp/B0DNM399J2) [5**Vervora 6 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Black White Wig Dalmatian Spotted Cape Gloves Faux Pearl Jewellery Hand Prop for Halloween World Book Day**Vervora**£10.90**0.0★0 rev](https://www.amazon.co.uk/dp/B0GSW35KT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fictoria Cruella Costume Fancy Dress Women - Dalmatian Print Spotted Cape Set with Wig and Eye Mask Black White Accessories Kit for World Book Day Cosplay Masquerade Party Outfit**Fictoria**£16.76**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GSZNTY3H) [**Vervora 6 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Black White Wig Dalmatian Spotted Cape Gloves Faux Pearl Jewellery Hand Prop for Halloween World Book Day**Vervora**£10.90**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GSW35KT2) [**7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Dalmatian Cape Black White Wig Red Gloves Pearl Necklace Bracelet Hand Prop & Bag for Halloween World Book Day**Vervora**£16.68**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSW5FVYJ) [**Vervora 7 Pcs Cruella Costume for Women Villain Fancy Dress Acessories Set with Gloves Wig Tutu Skirt Pearl Necklace Bracelet Wig Cap and Handheld Prop for Halloween Carnival Book Day**Vervora**£6.66**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GS4XZDSD) [**7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit**iSharely**£16.73**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GDSDZ85V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vervora 6 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Black White Wig Dalmatian Spotted Cape Gloves Faux Pearl Jewellery Hand Prop for Halloween World Book Day**Vervora**£10.90**0.0★**▲ 777%**](https://www.amazon.co.uk/dp/B0GSW35KT2) [**7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Dalmatian Cape Black White Wig Red Gloves Pearl Necklace Bracelet Hand Prop & Bag for Halloween World Book Day**Vervora**£16.68**5.0★**▲ 772%**](https://www.amazon.co.uk/dp/B0GSW5FVYJ) [**Fictoria Cruella Costume Fancy Dress Women - Dalmatian Print Spotted Cape Set with Wig and Eye Mask Black White Accessories Kit for World Book Day Cosplay Masquerade Party Outfit**Fictoria**£16.76**4.0★**▲ 761%**](https://www.amazon.co.uk/dp/B0GSZNTY3H) [**Vervora 7 Pcs Cruella Costume for Women Villain Fancy Dress Acessories Set with Gloves Wig Tutu Skirt Pearl Necklace Bracelet Wig Cap and Handheld Prop for Halloween Carnival Book Day**Vervora**£6.66**0.0★**▲ 612%**](https://www.amazon.co.uk/dp/B0GS4XZDSD) [**7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit**iSharely**£16.73**4.7★**▲ 566%**](https://www.amazon.co.uk/dp/B0GDSDZ85V)
**~~View all trending →~~**
## **What buyers say about cruella deville costume adult**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Really good quality for a fancy dress costume”*
**Value For Money**31%
*“Good price for the set”*
**Size-Overall**9%
*“Fits well and looks good”*
**Stretchability/Expandability/Elasticity**7%
*“the gloves are stretchy will fit most sizes arrived next day very happy”*
**Advertised Vs Actual Product**4%
*“Item arrived as described”*
**Color**3%
*“colours are vibrant”*
**Material Quality**2%
*“It was good to find a material”*
**Shape/Style**1%
*“The mix of devil-inspired style with Dalmatian dot patterns really makes it stand out”*
**Thickness**1%
*“This cloak is thick, super soft, and unlike anything Ive seen before for a Cruella outfit”*
**Design-Overall**1%
*“stunning design”*
### **What buyers complain about **
**Size-Overall**40%
*“Bad sizing”*
**Advertised Vs Actual Product**17%
*“The picture of the cape is deceptive as it is a very long cape”*
**Quality-Overall**10%
*“Poor quality, bad sizing”*
**Stitch/Finish/Polish**4%
*“unfortunately it has been sewn into the seam in such a way that much of the important information is obscured”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**30%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Color**4%
**Thin**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Smell**2%
**Strength**2%
## **Common questions**
- **Is cruella deville costume adult profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -81.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the cruella deville costume adult niche?**
- 15 brands and 31 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in cruella deville costume adult?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 5.4% — above our launch gate.
- **When does demand for cruella deville costume adult peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 21.7× the quietest.
- **What does it cost to enter the cruella deville costume adult niche?**
- Listings span £6.66–£22.88; the average listing price is £15.94 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.
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