---
title: "Cribbage Board — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cribbage-board"
last_updated: "2026-07-31T11:19:44.336Z"
locale: en
meta:
description: "Niche score 55/100 · £119K/yr market · 130K searches/yr · £12.22 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £119K/yr market · 130K searches/yr · £12.22 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cribbage Board — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **cribbage board**
**Worth a look**
Shows low returns (0.8%), but soft demand (-16.9% this quarter) keeps it on the watch list.
Market size 28Growth 17Conversion 77Competition 63Returns 96Price range 53Avg price 52Brand share 55Review moat 84Quality gap 68
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****315.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£5.60–£25.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.22**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£119K**
£119K/yr · 130K searches
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cribbage board is a £119K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cribbage board market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£98K–£122K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#1,081**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **60%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 95%
**Open market**
**21%**
- Jaques of London26% - Queensell16% - Ajuny11% - Brimtoy11% - The Magic Toy Shop8% - YFHUVB7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/cribbage-board/trend)
## **Top cribbage board search terms**
- **cribbage board with pegs**51K/yr-19.7%6.5% conv. - **cribbage board**35K/yr-11.8%4.3% conv. - **cribbage**14K/yr-11.4%4.3% conv. - **crib board**8K/yr-8.2%4.6% conv. - **cribbage board game set**8K/yr-21.3%8.2% conv. - **travel cribbage board**7K/yr-24.1%6.6% conv. - **crib board and pegs**4K/yr-1.5%8.6% conv. - **travel cribbage set**4K/yr-46.0%8.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/cribbage-board/search-terms)
## **Top cribbage board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£7K9%£11K12%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cribbage Board Game Set with Storage - Classic Game Travel Cribbage Board with Wooden Card Storage for Adults & Kids - Ideal for Game Night**Queensell**£14.96**4.9★339 rev](https://www.amazon.co.uk/dp/B0F3R82KT4) [2**Jaques of London Cribbage Board | Luxury Mahogany Cribbage Board with Pegs | Traditional Games | Since 1795**Jaques of London**£12.70**4.5★649 rev](https://www.amazon.co.uk/dp/B001L26RY4) [3**Ajuny Traditional Wooden Cribbage Board Game with Metal Pegs and Cards**Ajuny**£13.25**4.1★360 rev](https://www.amazon.co.uk/dp/B08N5K4C5R) [4**The Magic Toy Shop 2 in 1 - Traditional Wooden Cribbage Board Game Folding 3 Track 9 Pegs Family Travel Size and Playng Cards Set**The Magic Toy Shop**£9.20**4.6★815 rev](https://www.amazon.co.uk/dp/B07S24C4DY) [5**Jaques of London Cribbage Board | Luxurious Cribbage Set with Premium Cards and Metal Pegs | Since 1795**Jaques of London**£14.86**4.6★665 rev](https://www.amazon.co.uk/dp/B0003TKNJQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ToqoGeri Cribbage Board With Pegs Travel Cribbage Board with Full Deck of 6 Pegs and Cards Complete Cribbage Board Game Set for Family Game Nights Road Trips and Picnic Outings**ToqoGeri**£6.45**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GKV8RDBD) [**Cribbage Board Game Set with Storage Wooden 4 Track Cribbage Board for 24 Players with Metal Pegs & Playing Cards Classic Travel & Home Board Game**Queensell**£25.58**94 rev7mo ago](https://www.amazon.co.uk/dp/B0G5PTK3M4) [**AOTISBAO Classic Cribbage Board Set Travel Size with Leather Case Includes Full Deck of Cards and 6 Pegs 25cm Folding Board Game**AOTISBAO**£6.78**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G5YR8X5Z) [**Vugttuon Cribbage Board With Pegs Cribbage Board Game Set With Full Deck Of Cards And 6 Pegs For Game Night Travel Cribbage Board Game Set Pegs Cribbage Accessories Cribbage Board With Pegs Game Bag**Vugttuon**£6.12**10 rev1y ago](https://www.amazon.co.uk/dp/B0FK26BZZG) [**YFHUVB Cribbage Board With Pegs Travel Cribbage Board with Full Deck of Cards and 6 Pegs Complete Cribbage Board Game Set for Family Game Nights Road Trips and Picnic Outings**YFHUVB**£8.30**15 rev1y ago](https://www.amazon.co.uk/dp/B0FF4FJ1NC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cribbage Board Game Set with Storage - Classic Game Travel Cribbage Board with Wooden Card Storage for Adults & Kids - Ideal for Game Night**Queensell**£14.96**4.9★**▲ 358%**](https://www.amazon.co.uk/dp/B0F3R82KT4) [**ToqoGeri Cribbage Board With Pegs Travel Cribbage Board with Full Deck of 6 Pegs and Cards Complete Cribbage Board Game Set for Family Game Nights Road Trips and Picnic Outings**ToqoGeri**£6.45**5.0★**▲ 324%**](https://www.amazon.co.uk/dp/B0GKV8RDBD) [**Cribbage Board Game Set with Storage Wooden 4 Track Cribbage Board for 24 Players with Metal Pegs & Playing Cards Classic Travel & Home Board Game**Queensell**£25.58**4.4★**▲ 324%**](https://www.amazon.co.uk/dp/B0G5PTK3M4) [**AOTISBAO Classic Cribbage Board Set Travel Size with Leather Case Includes Full Deck of Cards and 6 Pegs 25cm Folding Board Game**AOTISBAO**£6.78**4.5★**▲ 251%**](https://www.amazon.co.uk/dp/B0G5YR8X5Z) [**British Made Wooden Cribbage Board with Peg Storage - 24cm (9) Supplied with 4 Metal Pegs**Brimtoy**£9.49**4.3★**▲ 79%**](https://www.amazon.co.uk/dp/B08CNKLWGW)
**~~View all trending →~~**
## **What buyers say about cribbage board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent Product”*
**Fun/Entertainment Experience**8%
*“Love this game”*
**Value For Money**7%
*“Worth the money”*
**Gifting Purpose**7%
*“Perfect as a gift”*
**Advertised Vs Actual Product**6%
*“As listed, no problems”*
**Size-Overall**4%
*“nice size”*
**Portability**4%
*“Perfect for travelling”*
**Design-Overall**3%
*“Design and Build Quality”*
**Durability**3%
*“durable enough to withstand regular play, and maintains a classic aesthetic that feels timeless”*
**Color**3%
*“Bright colours”*
### **What buyers complain about **
**Size-Overall**25%
*“Large”*
**Quality-Overall**18%
*“Cheap junk”*
**Rusts/Corrodes**7%
*“near corrosion in one case”*
**Value For Money**3%
*“Definitely not worth the money”*
**Color**3%
*“and 4 sets of 3 pegs each a different metallic colour. which don't match the colours on the score tracks”*
**Assembly/Installation**3%
*“The box itself is very shoddily put together”*
**Instructions/User Manual/Troubleshooting**2%
*“although no instructions on how to play cribbage are included”*
**Adhesion/Stickiness**2%
*“The second niggle is the wooden dividers inside the box are poorly glued down, which means they have come loose and everything is muddled and messed up”*
**Strength**2%
*“not strong enough to hold the lid down securely”*
### **Top return reasons **
**Quality-Overall**25%
**Size-Overall**16%
**Defective Material/Parts**16%
**Value For Money**8%
**Gifting Purpose**5%
**Mechanism Issues**5%
**Ease Of Use**4%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Weight Heavy**3%
## **Common questions**
- **Is cribbage board profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the cribbage board niche?**
- 16 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in cribbage board?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Rusts/Corrodes. The return rate is 0.8%.
- **When does demand for cribbage board peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the cribbage board niche?**
- Listings span £5.60–£25.58; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.
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