---
title: "Search terms — crazy forts - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/crazy-forts/search-terms"
last_updated: "2026-07-31T12:59:19.595Z"
locale: en
meta:
  description: "Niche score 42/100 · £31K/yr market · 18K searches/yr · £29.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £31K/yr market · 18K searches/yr · £29.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — crazy forts - Flapen"
---

# **crazy forts**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 8Conversion 66Competition 8Returns 92Price range 95Avg price 95Brand share 7Review moat 71Quality gap 88

**Avg price**

**Incredible****£29.74**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£17.91–£36.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****660.25**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£31K**

£31K/yr · 18K searches

**Growth**

**Bad****-33.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand