---
title: "Crayons for 1 Year Old Non Toxic — £166K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/crayons-for-1-year-old-non-toxic"
last_updated: "2026-07-31T10:39:16.168Z"
locale: en
meta:
description: "Niche score 40/100 · £166K/yr market · 234K searches/yr · £5.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £166K/yr market · 234K searches/yr · £5.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crayons for 1 Year Old Non Toxic — £166K/yr Amazon UK Niche (2026) - Flapen"
---
# **crayons for 1 year old non toxic**
**Skip it**
Prices mostly outside the sweet spot ($1.44–$13.84) — this niche doesn't clear our bar today.
Market size 34Growth 17Conversion 95Competition 27Returns 99Price range 0Avg price 16Brand share 32Review moat 24Quality gap 37
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£166K**
£166K/yr · 234K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,689.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.69**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.44–£13.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crayons for 1 year old non toxic is a £166K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crayons for 1 year old non toxic market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£171K–£228K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**10%**
- CRAYOLA63% - Galt8% - MASSRT7% - Honeysticks5% - iCrayon4% - BIC4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/crayons-for-1-year-old-non-toxic/trend)
## **Top crayons for 1 year old non toxic search terms**
- **crayons for 1 year old non toxic**35K/yr-15.9%12.1% conv. - **toddler crayons**31K/yr-23.8%12.1% conv. - **chunky crayons**26K/yr-15.9%10.7% conv. - **crayons for 2 year old**29K/yr-22.7%13.1% conv. - **jumbo crayons**20K/yr-18.2%9.2% conv. - **crayons for toddlers**12K/yr-6.5%10.5% conv. - **baby crayons**15K/yr-21.1%7.8% conv. - **washable crayons for toddlers**7K/yr-8.1%7.0% conv. - **chunky crayons for 1 year old**7K/yr-19.3%11.7% conv. - **toddler crayons for 2 year olds**8K/yr-12.7%11.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/crayons-for-1-year-old-non-toxic/search-terms)
## **Top crayons for 1 year old non toxic products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£33K30%£50K40%£66K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA MyFirst Jumbo Crayons - Assorted Colours Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12 Plus Months Multicolor (Pack of 8)**CRAYOLA**£1.72**4.6★14,488 rev](https://www.amazon.co.uk/dp/B00BUIE8OU) [2**CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months**CRAYOLA**£3.40**4.6★11,483 rev](https://www.amazon.co.uk/dp/B00BG417HY) [3**Galt Chunky Crayons 20 Pieces Easy to Hold Kids Crayons Age 3 Years +**Galt**£3.65**4.4★2,837 rev](https://www.amazon.co.uk/dp/B000H5U2NS) [4**MASSRT Jumbo Crayons for Toddlers 18 Colors Mess Free Unbreakable Crayon Gifts Easy to Hold Washable Crayons for Kids Safe Coloring Gifts for Babies and Children**MASSRT**£8.16**4.7★1,859 rev](https://www.amazon.co.uk/dp/B0BWLWPLV8) [5**CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)**CRAYOLA**£1.44**4.7★15,192 rev](https://www.amazon.co.uk/dp/B000ET7F8C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STAEDTLER Peppa Pig x Noris Junior Jumbo Wax Crayons for Large-Area Colouring - 6 Assorted Colours - for Kids Aged 2+ Years - Pack of 6 224 C6 L1**STAEDTLER**£2.06**48 rev4mo ago](https://www.amazon.co.uk/dp/B0GSBDZKKT) [**Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies**iCrayon**£10.43**111 rev9mo ago](https://www.amazon.co.uk/dp/B0FLY11V2T) [**12 Colors Washable Twist Crayons for Toddlers Hands Clean Silky Travel Crayons for Kids Ages 4-8 Indoor and Outdoor Non-Toxic Quick Drying No Mess Coloring Gifts for Boys and Girls**iCrayon**£9.82**310 rev1y ago](https://www.amazon.co.uk/dp/B0F6LFNLR4) [**JUPITEARTH 6 Colours Egg Crayons for Toddlers 1-3 Palm Grasp Non Toxic Washable Jumbo Crayons for Kids Fat Brain Toys for Preschool Art Supplies and Perfect Easter Gifts for Boys and Girls**JUPITEARTH**£10.60**705 rev1y ago](https://www.amazon.co.uk/dp/B0DNLY6PFR) [**MASSRT Jumbo Crayons for Toddlers 18 Colors Mess Free Unbreakable Crayon Gifts Easy to Hold Washable Crayons for Kids Safe Coloring Gifts for Babies and Children**MASSRT**£8.16**1,859 rev3y ago](https://www.amazon.co.uk/dp/B0BWLWPLV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STAEDTLER Peppa Pig x Noris Junior Jumbo Wax Crayons for Large-Area Colouring - 6 Assorted Colours - for Kids Aged 2+ Years - Pack of 6 224 C6 L1**STAEDTLER**£2.06**4.4★**▲ 413%**](https://www.amazon.co.uk/dp/B0GSBDZKKT) [**Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies**iCrayon**£10.43**4.0★**▲ 164%**](https://www.amazon.co.uk/dp/B0FLY11V2T) [**12 Colors Washable Twist Crayons for Toddlers Hands Clean Silky Travel Crayons for Kids Ages 4-8 Indoor and Outdoor Non-Toxic Quick Drying No Mess Coloring Gifts for Boys and Girls**iCrayon**£9.82**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B0F6LFNLR4) [**Maped ColorPeps My First Jumbo Wax Crayons Pack of 12 Colours Art Supplies for children aged 1+**Maped**£2.59**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B01EL05KQI) [**MASSRT Jumbo Crayons for Toddlers 18 Colors Mess Free Unbreakable Crayon Gifts Easy to Hold Washable Crayons for Kids Safe Coloring Gifts for Babies and Children**MASSRT**£8.16**4.7★**▲ 34%**](https://www.amazon.co.uk/dp/B0BWLWPLV8)
**~~View all trending →~~**
## **What buyers say about crayons for 1 year old non toxic**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“the colours are vibrant”*
**Quality-Overall**15%
*“Great Quality as crayola usually is”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**8%
*“Good value”*
**Size-Overall**7%
*“Great size”*
**Durability**5%
*“Easy for toddler to hold and very durable”*
**Grip**4%
*“easy to grip”*
**Thickness**4%
*“Great product easy for little kids to hold great size an thickness”*
**Ease Of Cleaning**3%
*“Great product easy to wash off”*
**Gifting Purpose**2%
*“Gift”*
### **What buyers complain about **
**Quality-Overall**16%
*“Bad quality crayons”*
**Color**14%
*“range of colours slightly disappointing”*
**Size-Overall**10%
*“Disappointing size”*
**Durability**8%
*“Broke almost immediately”*
**Strength**7%
*“Break very easily not like the ones of my youth”*
**Choking**4%
*“Choke Hazard”*
**Ease Of Use**4%
*“difficult for little ones to use”*
**Value For Money**3%
*“These are expensive”*
**Thickness**3%
*“Thick for little hands”*
**Ease Of Cleaning**3%
*“Some crayons are messy”*
### **Top return reasons **
**Size-Overall**24%
**Value For Money**13%
**Gifting Purpose**9%
**Functionality-Overall**8%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Product Condition**6%
**Defective Material/Parts**5%
**Material Quality**2%
**Safety Standards**2%
## **Common questions**
- **Is crayons for 1 year old non toxic profitable to sell on Amazon United Kingdom?**
- The niche generates £166K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the crayons for 1 year old non toxic niche?**
- 11 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in crayons for 1 year old non toxic?**
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.2%.
- **When does demand for crayons for 1 year old non toxic peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the crayons for 1 year old non toxic niche?**
- Listings span £1.44–£13.84; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 5,690 reviews — the moat a new listing must climb.
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