---
title: "Cranium — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cranium"
last_updated: "2026-07-31T11:19:41.866Z"
locale: en
meta:
description: "Niche score 33/100 · £26K/yr market · 21K searches/yr · £17.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £26K/yr market · 21K searches/yr · £17.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cranium — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **cranium**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 9Conversion 74Competition 0Returns 95Price range 78Avg price 82Brand share 0Review moat 65Quality gap 28
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.39–£24.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****905**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-31.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£26K**
£26K/yr · 21K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, cranium is a £26K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cranium market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#2,146**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Goliath76% - Hasbro Gaming15% - FUNKO GAMES9%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -31.2% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Dec · busiest ÷ quietest = 18.4×
[**Open Trend **](https://flapen.com/research/uk/toys-games/cranium/trend)
## **Top cranium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£5K40%£11K60%£16K80%£21K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+**Goliath**£12.39**4.5★137 rev](https://www.amazon.co.uk/dp/B0D6MFPGT7) [2**Funko Cranium - Revamped 25th Anniversary Edition - 4+ Players - Ages 12 and Up - More than 800+ New Questions - Unscramble Sculpt Draw and more - Family Party Game - Board Game for Game Nights**FUNKO GAMES**£14.15**4.6★237 rev](https://www.amazon.co.uk/dp/B0BCXGJW9S) [3**Goliath Games Cranium - Original Edition | Spell Solve Act & Draw Your Way to Victory! | The Original Brainy Board Game | For 4+ Players Ages 12+**Hasbro Gaming**£24.46**4.6★2,628 rev](https://www.amazon.co.uk/dp/B01NCV05QJ) [4**Hasbro Gaming Cranium Game**Hasbro Gaming**£20.97**4.6★618 rev](https://www.amazon.co.uk/dp/B073BDHB48)
### **Newest**
by launch date
[**Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+**Goliath**£12.39**137 rev1y ago](https://www.amazon.co.uk/dp/B0D6MFPGT7) [**Funko Cranium - Revamped 25th Anniversary Edition - 4+ Players - Ages 12 and Up - More than 800+ New Questions - Unscramble Sculpt Draw and more - Family Party Game - Board Game for Game Nights**FUNKO GAMES**£14.15**237 rev3y ago](https://www.amazon.co.uk/dp/B0BCXGJW9S) [**Hasbro Gaming Cranium Game**Hasbro Gaming**£20.97**618 rev9y ago](https://www.amazon.co.uk/dp/B073BDHB48) [**Goliath Games Cranium - Original Edition | Spell Solve Act & Draw Your Way to Victory! | The Original Brainy Board Game | For 4+ Players Ages 12+**Hasbro Gaming**£24.46**2,628 rev9y ago](https://www.amazon.co.uk/dp/B01NCV05QJ)
### **Trending**
90-day click momentum
[**Goliath Games Cranium - Original Edition | Spell Solve Act & Draw Your Way to Victory! | The Original Brainy Board Game | For 4+ Players Ages 12+**Hasbro Gaming**£24.46**4.6★**▲ 10%**](https://www.amazon.co.uk/dp/B01NCV05QJ) [**Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+**Goliath**£12.39**4.5★**— 10%**](https://www.amazon.co.uk/dp/B0D6MFPGT7) [**Hasbro Gaming Cranium Game**Hasbro Gaming**£20.97**4.6★**▼ 20%**](https://www.amazon.co.uk/dp/B073BDHB48) [**Funko Cranium - Revamped 25th Anniversary Edition - 4+ Players - Ages 12 and Up - More than 800+ New Questions - Unscramble Sculpt Draw and more - Family Party Game - Board Game for Game Nights**FUNKO GAMES**£14.15**4.6★**▼ 40%**](https://www.amazon.co.uk/dp/B0BCXGJW9S)
## **What buyers say about cranium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**77%
*“Family fun”*
**Gifting Purpose**10%
*“Bought as a present”*
**Ease Of Use**7%
*“Its easy to learn”*
**Trivia Games**7%
*“the variety of challenges means it never gets boring”*
### **Top return reasons **
**Gifting Purpose**100%
## **Common questions**
- **Is cranium profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 4 tracked products. 90-day search growth is -31.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the cranium niche?**
- 3 brands and 78 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for cranium peak?**
- Demand peaks in Jan–Dec; the busiest month runs 18.4× the quietest.
- **What does it cost to enter the cranium niche?**
- Listings span £12.39–£24.46; the average listing price is £17.99 (sweet spot $15–$100). The average incumbent carries 905 reviews — the moat a new listing must climb.
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