---
title: "Search terms — cluedo - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cluedo/search-terms"
last_updated: "2026-07-31T12:20:10.081Z"
locale: en
meta:
  description: "Niche score 40/100 · £258K/yr market · 347K searches/yr · £19.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £258K/yr market · 347K searches/yr · £19.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cluedo - Flapen"
---

# **cluedo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 48Growth 9Conversion 47Competition 16Returns 82Price range 68Avg price 87Brand share 0Review moat 72Quality gap 50

**Avg price**

**Great****£19.86**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****624.27**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.57–£39.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£258K**

£258K/yr · 347K searches

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-31.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand