---
title: "Cluedo — £258K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cluedo"
last_updated: "2026-07-31T11:20:23.694Z"
locale: en
meta:
description: "Niche score 40/100 · £258K/yr market · 347K searches/yr · £19.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £258K/yr market · 347K searches/yr · £19.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cluedo — £258K/yr Amazon UK Niche (2026) - Flapen"
---
# **cluedo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 9Conversion 47Competition 16Returns 82Price range 68Avg price 87Brand share 0Review moat 72Quality gap 50
**Avg price**
**Great****£19.86**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****624.27**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.57–£39.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£258K**
£258K/yr · 347K searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cluedo is a £258K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cluedo market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£248K–£298K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#734**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**152**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Hasbro Gaming91% - Winning Moves5% - Winning Solutions4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/cluedo/trend)
## **Top cluedo search terms**
- **cluedo board game**160K/yr-32.7%5.3% conv. - **cluedo**146K/yr-27.4%2.9% conv. - **cludo**16K/yr-27.1%2.9% conv. - **cluedo board game original**14K/yr-64.4%3.3% conv. - **cludeo**6K/yr-35.0%2.0% conv. - **cluedo classic edition**3K/yr-20.4%6.8% conv. - **cleudo**3K/yr-17.0%3.7% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/cluedo/search-terms)
## **Top cluedo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£39K30%£77K45%£116K60%£155K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hasbro Gaming Cluedo Reimagined Classic for 2-6 Players Detective Board Game for 8+ Year Old Boys and Girls**Hasbro Gaming**£12.33**4.7★724 rev](https://www.amazon.co.uk/dp/B0BSLFD2RC) [2**Hasbro Gaming Cluedo Family Game for 2 to 6 Players Ages 8 and Up**Hasbro Gaming**£23.55**4.0★553 rev](https://www.amazon.co.uk/dp/B0BN44T1H8) [3**CLUE Cluedo The Classic Mystery Game**Hasbro Gaming**£32.24**4.5★68 rev](https://www.amazon.co.uk/dp/B0824SH8Z8) [4**Cluedo Junior Board Game for Kids Ages 5+ Mystery Game with Classic Characters Solve the Broken Toy Case Family Game for 26 Players Perfect Game For Families That Love Classic Games**Hasbro Gaming**£12.85**4.7★3,366 rev](https://www.amazon.co.uk/dp/B0824T3ZBN) [5**Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version**Hasbro Gaming**£3.57**4.1★26 rev](https://www.amazon.co.uk/dp/B0CBKPLMXF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up**Winning Moves**£28.81**30 rev11mo ago](https://www.amazon.co.uk/dp/B0FMV2QV1W) [**Cluedo Linen Vintage Bookshelf Edition**Winning Solutions**£39.64**43 rev2y ago](https://www.amazon.co.uk/dp/B0CZ6TBTV9) [**Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version**Hasbro Gaming**£3.57**26 rev2y ago](https://www.amazon.co.uk/dp/B0CBKPLMXF) [**Hasbro Gaming Cluedo Escape: The Midnight Hotel Escape Room Family Board Game for 1-6 Players Detective Games for Boys and Girls Fun Toy**Hasbro Gaming**£13.90**402 rev2y ago](https://www.amazon.co.uk/dp/B0CK2RQ724) [**Cluedo Conspiracy Board Game for Adults and Teens Party Game of Bluffing Secret Roles & Strategy for 410 Players Lie to Friends &Uncover Murder Plots Great Gift For Families**Hasbro Gaming**£12.96**148 rev2y ago](https://www.amazon.co.uk/dp/B0CF5MXC29)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cluedo Junior Board Game for Kids Ages 5+ Mystery Game with Classic Characters Solve the Broken Toy Case Family Game for 26 Players Perfect Game For Families That Love Classic Games**Hasbro Gaming**£12.85**4.7★**▲ 194%**](https://www.amazon.co.uk/dp/B0824T3ZBN) [**Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version**Hasbro Gaming**£3.57**4.1★**▲ 135%**](https://www.amazon.co.uk/dp/B0CBKPLMXF) [**Cluedo Classico Refresh (Box Game Hasbro Gaming) for Boys and Girls from 8 Years Cluedo Revisited for 2-6 Players Mystery Games and Family Investigative Games**Hasbro Gaming**£20.41**4.5★**▲ 46%**](https://www.amazon.co.uk/dp/B0BQC62WHK) [**Winning Moves Game of Thrones Cluedo Mystery Board Game**Winning Moves**£18.22**4.7★**— 6%**](https://www.amazon.co.uk/dp/B01GZW98GI) [**Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up**Winning Moves**£28.81**4.5★**— 6%**](https://www.amazon.co.uk/dp/B0FMV2QV1W)
**~~View all trending →~~**
## **What buyers say about cluedo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**34%
*“fun to play”*
**Ease Of Use**25%
*“Easy to understand”*
**Gifting Purpose**13%
*“It was a well received present by my younger grand children”*
**Noise Level**13%
*“quiet is ok by me”*
**Strength**3%
*“The board, cards and accessories are sturdy and overall I would say its good value for money”*
**Assembly/Installation**3%
*“Easy to set up”*
**Value For Money**3%
*“The board, cards and accessories are sturdy and overall I would say its good value for money”*
**Trivia Games**3%
*“anyone who enjoys solving mysteries”*
**Quality-Overall**3%
*“The quality of the board”*
### **What buyers complain about **
**Gifting Purpose**20%
*“couldve been an issue if this was a gift for someone”*
**Advertised Vs Actual Product**20%
*“This item was billed as new and it was not”*
**Fun/Entertainment Experience**20%
*“It's not much fun compared to actual cluedo”*
**Instructions/User Manual/Troubleshooting**20%
*“instructions really badly wrote”*
**Size-Overall**20%
*“Too small”*
### **Top return reasons **
**Product Condition**28%
**Gifting Purpose**22%
**Size-Overall**18%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Certifications**3%
**Water Resistance**3%
**Magnetic Strength/Adsorption**3%
**Ease Of Use**1%
## **Common questions**
- **Is cluedo profitable to sell on Amazon United Kingdom?**
- The niche generates £258K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cluedo niche?**
- 3 brands and 152 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cluedo?**
- Top complaints mined from reviews: Gifting Purpose, Advertised Vs Actual Product, Fun/Entertainment Experience. The return rate is 1.7%.
- **When does demand for cluedo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the cluedo niche?**
- Listings span £3.57–£39.64; the average listing price is £19.86 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.
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