---
title: "Clown Mask — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/clown-mask"
last_updated: "2026-07-31T12:16:24.256Z"
locale: en
meta:
description: "Niche score 46/100 · £18K/yr market · 77K searches/yr · £9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £18K/yr market · 77K searches/yr · £9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clown Mask — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **clown mask**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 39Conversion 29Competition 52Returns 46Price range 14Avg price 32Brand share 81Review moat 93Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****144.39**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.80**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£3.84–£16.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£18K**
£18K/yr · 77K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, clown mask is a £18K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clown mask market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£15K–£20K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,717**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **46%**
- **Out of stock**
- **37.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**54%**
Top 20: 91%
**Top-5 click share**
**54%**
Top 20: 91%
**Open market**
**46%**
- DHSUN14% - Bristol Novelty11% - Jognee9% - Boland8% - Mokeum6% - TOPOQ6%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +10.9% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/clown-mask/trend)
## **Top clown mask search terms**
- **clown mask**54K/yr+2.9%1.3% conv. - **scary clown mask**12K/yr+33.3%1.1% conv. - **clown masks for adults**6K/yr+53.2%1.7% conv. - **clown halloween mask**5K/yr+34.8%0.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/clown-mask/search-terms)
## **Top clown mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7088%£1K12%£2K16%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DHSUN Latex Halloween scream maskScary Clown Latex Mask Joker Scary Creepy Halloween Costume Props Face Mask for Adults (clown)**DHSUN**£7.95**3.6★19 rev](https://www.amazon.co.uk/dp/B0D9JW96HZ) [2**Multicolor Horror Clown Rubber Mask Foam With Red Hair 1 Pc. - Creepy & Lifelike Design Perfect for Halloween Costume Parties & More Halloween**Bristol Novelty**£12.26**4.1★178 rev](https://www.amazon.co.uk/dp/B00OKHSCEK) [3**Halloween Mask for Adults Scary Joker Clown Latex Mask Funny Masks Costume Cosplay Props Joker Mask Costume Accessories**Jognee**£12.35**3.5★11 rev](https://www.amazon.co.uk/dp/B0FFZ2QSWB) [4**Boland Terrifying Clown Plastic Mask**Boland**£8.17**3.2★16 rev](https://www.amazon.co.uk/dp/B07HXYM93M) [5**Terrifier Art the Clown Mask Art The Clown Terrifier Costume Terror Masks Scary the Killer Clown Joker Mask Halloween Cosplay Full Head Costume Props**Mokeum**£8.40**5.0★1 rev](https://www.amazon.co.uk/dp/B0FL7BVJZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AOVNA 2PCS Halloween Mask Clown Scary Spooky Horror Party Face Halloween Costume Props Face Mask Fancy Dress Up Accessories for Carnival Cosplay Party**AOVNA**£6.31**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVN59L5H) [**NAUZE Scary Clown Mask Creepy Joker Masks Full Face Costume Props Cosplay Face Mask for Halloween Scary Party Accessories**NAUZE**£6.49**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLSTZ8D) [**GWAWG 5PCS Rainbow Clown Costume Set Wig Nose Gloves Bow Tie Dress Up Costume Adult Rainbow Mix classic clown accessories Clown Costume Kit for Halloween Party Circus Performance**GWAWG**£6.77**6 rev7mo ago](https://www.amazon.co.uk/dp/B0GC6426ZW) [**NEW-YIJUNSHUN Double Layers Magnetic Scary Halloween Masks Halloween Skull Clown Masks Double Layer Joker Face Cover Realistic Full Head Skeleton Costume Latex Mask for Adults**NEW-YIJUNSHUN**£16.77**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FP923NX3) [**Terrifier Art the Clown Mask Art The Clown Terrifier Costume Terror Masks Scary the Killer Clown Joker Mask Halloween Cosplay Full Head Costume Props**Mokeum**£8.40**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7BVJZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NAUZE Scary Clown Mask Creepy Joker Masks Full Face Costume Props Cosplay Face Mask for Halloween Scary Party Accessories**NAUZE**£6.49**0.0★**▲ 653%**](https://www.amazon.co.uk/dp/B0GTLSTZ8D) [**AOVNA 2PCS Halloween Mask Clown Scary Spooky Horror Party Face Halloween Costume Props Face Mask Fancy Dress Up Accessories for Carnival Cosplay Party**AOVNA**£6.31**0.0★**▲ 645%**](https://www.amazon.co.uk/dp/B0GVN59L5H) [**GWAWG 5PCS Rainbow Clown Costume Set Wig Nose Gloves Bow Tie Dress Up Costume Adult Rainbow Mix classic clown accessories Clown Costume Kit for Halloween Party Circus Performance**GWAWG**£6.77**2.8★**▲ 500%**](https://www.amazon.co.uk/dp/B0GC6426ZW) [**Terrifier Art the Clown Mask Art The Clown Terrifier Costume Terror Masks Scary the Killer Clown Joker Mask Halloween Cosplay Full Head Costume Props**Mokeum**£8.40**5.0★**▲ 420%**](https://www.amazon.co.uk/dp/B0FL7BVJZ6) [**Art the Clown Mask Scary Killer Clown Full Head Halloween Costume Prop**SHYSBV**£11.71**2.4★**▲ 335%**](https://www.amazon.co.uk/dp/B0FJRBMZ57)
**~~View all trending →~~**
## **What buyers say about clown mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Material Quality**27%
*“the material feels reasonably durable”*
**Ease Of Use**20%
*“making it easy to wear”*
**Quality-Overall**20%
*“Great quality”*
**Efficiency**20%
*“Works well”*
**Shape/Style**7%
*“the latex gives it a realistic appearance”*
**Comfort-Overall**7%
*“It is comfortable enough to wear for parties”*
### **What buyers complain about **
**Advertised Vs Actual Product**50%
*“Not as detailed as the advertised picture on amazon”*
**Durability**13%
*“Tore within a few minutes”*
**Material Quality**13%
*“Very poor material”*
**Value For Money**13%
*“Waste of money”*
**Quality-Overall**13%
*“Poor quality”*
### **Top return reasons **
**Quality-Overall**23%
**Advertised Vs Actual Product**23%
**Size-Overall**23%
**Material Quality**8%
**Smell**8%
**Functionality-Overall**8%
**Comfort-Overall**8%
## **Common questions**
- **Is clown mask profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the clown mask niche?**
- 28 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in clown mask?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Material Quality. The return rate is 3.3%.
- **When does demand for clown mask peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 19.0× the quietest.
- **What does it cost to enter the clown mask niche?**
- Listings span £3.84–£16.77; the average listing price is £9.80 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.
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