---
title: "Clown Costume — £102K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/clown-costume"
last_updated: "2026-07-31T18:49:16.701Z"
locale: en
meta:
description: "Niche score 52/100 · £102K/yr market · 665K searches/yr · £12.80 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £102K/yr market · 665K searches/yr · £12.80 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clown Costume — £102K/yr Amazon UK Niche (2026) - Flapen"
---
# **clown costume**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but weak search conversion (1.2%) keeps it on the watch list.
Market size 25Growth 23Conversion 15Competition 77Returns 43Price range 63Avg price 57Brand share 77Review moat 91Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****172.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****£6.04–£30.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.80**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£102K**
£102K/yr · 665K searches
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, clown costume is a £102K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clown costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£51K–£64K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,889**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **53%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**58%**
Top 20: 95%
**Top-5 click share**
**38%**
Top 20: 76%
**Open market**
**36%**
- Rubies24% - FNA FASHIONS12% - Beipegin8% - HENBRANDT8% - W WIDMANN MILANO Party Fashion6% - Smiffys6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 23.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/clown-costume/trend)
## **Top clown costume search terms**
- **clown**103K/yr-18.2%0.0% conv. - **clown costume**174K/yr+20.3%1.5% conv. - **clown costume kids**55K/yr-42.0%1.9% conv. - **clown costume women**92K/yr+16.2%0.5% conv. - **clown outfit**15K/yr+12.9%2.2% conv. - **clown outfits**16K/yr+51.8%0.5% conv. - **kids clown costume**25K/yr-47.1%2.1% conv. - **clown costume adult**17K/yr+23.3%2.1% conv. - **womens clown costume**30K/yr+71.1%0.9% conv. - **clown outfit women**8K/yr+44.2%1.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/clown-costume/search-terms)
## **Top clown costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FNA Fashions Adult Rainbow Clown Circus Costume Hen Do Night Party Fancy Dress Outfit (Clown Costume One Size)**FNA FASHIONS**£12.25**3.8★41 rev](https://www.amazon.co.uk/dp/B07CTHVG43) [2**Rubies Official Dotted Clown Costume Adult Fancy Dress One Size Halloween**Rubies**£15.10**3.8★786 rev](https://www.amazon.co.uk/dp/B000HAPK8A) [3**Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party**Beipegin**£12.10**3.7★13 rev](https://www.amazon.co.uk/dp/B0G5N9LBY7) [4**Benaewa 4 Pcs Clown Set Rainbow Clown Costume Shoes for Accessories Cosplay Theme Party**Benaewa**£10.32**3.4★9 rev](https://www.amazon.co.uk/dp/B0FB8X2PJN) [5**HENBRANDT Rainbow Clown Costume Adult One Size - Vibrant Multicolour Fancy Dress Outfit with Hooped Trousers Hat & Bow Tie for Parties Festivals Halloween & Comedy Events**HENBRANDT**£10.65**3.6★183 rev](https://www.amazon.co.uk/dp/B00TKICZJW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIUQOBN 4PCS Clown Costume Set Clown Shoes Wig Red Nose Bow Tie Adjustable Fancy Dress Outfit For Halloween Carnival Circus Themed Parties**LIUQOBN**£7.61**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GWWCR26P) [**EduPlayte Pack of 4 Costume Accessories Clown Includes Rainbow Wig Nose White Clown Outfits Unisex Accessories for Women Men Carnival Cosplay Pretend Play Circus Party Props(L:110-130CM)**EduPlayte**£10.77**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GF6JJBD1) [**ANDHOM Womens Jester Clown Harlequin Lolita Fancy Ruffle Short Bloomers Ruffled Lace Trim**ANDHOM**£18.12**10 rev7mo ago](https://www.amazon.co.uk/dp/B0G6Y3986N) [**Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party**Beipegin**£12.10**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G5N9LBY7) [**Yezmo 7 PCS Clown Costume Set for Women Feathers Headband Gloves Socks Rainbow Tutu Skirt Y Back Adjustable Suspender Bowtie Nose**Yezmo**£14.09**80 rev11mo ago](https://www.amazon.co.uk/dp/B0FK514W3V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LIUQOBN 4PCS Clown Costume Set Clown Shoes Wig Red Nose Bow Tie Adjustable Fancy Dress Outfit For Halloween Carnival Circus Themed Parties**LIUQOBN**£7.61**1.0★**▲ 463%**](https://www.amazon.co.uk/dp/B0GWWCR26P) [**ANDHOM Womens Jester Clown Harlequin Lolita Fancy Ruffle Short Bloomers Ruffled Lace Trim**ANDHOM**£18.12**4.5★**▲ 390%**](https://www.amazon.co.uk/dp/B0G6Y3986N) [**Fun Shack Mens Clown Costume - Adult Clown Fancy Dress Outfit for Circus Parties and Halloween Celebrations X-Large**Fun Shack**£30.47**4.2★**▲ 290%**](https://www.amazon.co.uk/dp/B072ZZ91GR) [**Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party**Beipegin**£12.10**3.7★**▲ 267%**](https://www.amazon.co.uk/dp/B0G5N9LBY7) [**Smiffys Hooped Clown Costume for Adults Multi-Coloured Fancy Dress with Oversized Hooped Trousers Hat Bow Tie Classic Circus Carnival Clown Outfit for Parties Festivals Halloween Large**Smiffys**£11.90**4.1★**▲ 209%**](https://www.amazon.co.uk/dp/B001J4A8EE)
**~~View all trending →~~**
## **What buyers say about clown costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great value”*
**Quality-Overall**20%
*“Overall this is a well made”*
**Size-Overall**17%
*“Fit”*
**Advertised Vs Actual Product**10%
*“As pictured”*
**Comfort-Overall**5%
*“Its comfortable, visually bold and a great addition for anyone looking to create a more dramatic outfit”*
**Material Quality**3%
*“feels like nice fabric that would br comfortable”*
**Color**3%
*“Colourful costume”*
**Shape/Style**2%
*“Bold and eye-catching collar that adds drama to any costume”*
**Stitch/Finish/Polish**2%
*“It all appears well made with edges nicely turned over and sewn, plus overlocked darts and the binding is securely sewn in”*
**Wig/Artificial Hair Quality**1%
*“So the wig is absolutely perfect”*
### **What buyers complain about **
**Size-Overall**24%
*“its not fitting an adult unless you're the size of a child”*
**Quality-Overall**17%
*“Not the best product”*
**Strap/String Quality**11%
*“Poorly made the straps to hold the trousers up are not fully attached they are all hanging on by a thread”*
**Shape/Style**6%
*“Bow tie is not holding up the shape”*
**Thickness**6%
*“Very thin so was worn over tracksuit”*
**Value For Money**4%
*“so for this Id say its probably not worth the price”*
**Thin**4%
*“Socks were very thin”*
### **Top return reasons **
**Size-Overall**72%
**Quality-Overall**9%
**Strap/String Quality**3%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Durability**2%
**Functionality-Overall**2%
**Touch/Button Controls**1%
**Color**1%
**Stretchability/Expandability/Elasticity**1%
## **Common questions**
- **Is clown costume profitable to sell on Amazon United Kingdom?**
- The niche generates £102K/yr across 43 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the clown costume niche?**
- 26 brands and 55 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in clown costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 3.5%.
- **When does demand for clown costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 23.2× the quietest.
- **What does it cost to enter the clown costume niche?**
- Listings span £6.04–£30.47; the average listing price is £12.80 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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