---
title: "Cloud Slime — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cloud-slime"
last_updated: "2026-07-31T12:03:14.473Z"
locale: en
meta:
description: "Niche score 42/100 · £32K/yr market · 137K searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £32K/yr market · 137K searches/yr · £9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cloud Slime — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **cloud slime**
**Skip it**
Prices mostly outside the sweet spot ($6.28–$14.11) — this niche doesn't clear our bar today.
Market size 8Growth 11Conversion 31Competition 49Returns 98Price range 0Avg price 29Brand share 46Review moat 89Quality gap 87
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****222.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.53**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£32K**
£32K/yr · 137K searches
**Price range**
**Bad****£6.28–£14.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cloud slime is a £32K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cloud slime market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£38K–£48K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**17%**
- Petyuioyu21% - axcoiup17% - Kaoerdce16% - Keemanman13% - KelvSbem10% - Basywiim6% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/cloud-slime/trend)
## **Top cloud slime search terms**
- **cloud slime**103K/yr-20.1%2.3% conv. - **slimes cloud**18K/yr-58.0%1.6% conv. - **slime cloud**6K/yr-23.6%1.0% conv. - **cloud slime kit**6K/yr-15.5%3.2% conv. - **cloud dough**3K/yr+1.1%1.7% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/cloud-slime/search-terms)
## **Top cloud slime products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10 Pack Fluffy Cloud Slime Kit with Blue Cake Fruits Animals and Pink Games Charms Scented DIY Butter Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Birthday Party Favor**Kaoerdce**£7.90**4.2★103 rev](https://www.amazon.co.uk/dp/B0FPM85JHG) [2**Cloud Slime Kit 5 Pack for Kids Fluffy Slime with Cute Peach Rainbow Lemon & Coffee Charms Soft Stretchy Non-Sticky Slime Toys for Girls Boys Party Favour Classroom Reward Birthday Gift**Petyuioyu**£8.57**3.9★804 rev](https://www.amazon.co.uk/dp/B0C4F5689F) [3**2 Pack Cloud Slime Kit Scented DIY Slime Toys for Girls Boys Squishy Sensory Toy Cute Stuff Teenage Girl Birthday Gifts Party Favors Stocking Stuffers for 4 5 6 7 8 9 10 11 12 Year Old Kids**Keemanman**£8.67**3.5★363 rev](https://www.amazon.co.uk/dp/B0FH5CS35X) [4**Cloud Slime Kit 9 Pack with Peach Watermelon Pineapple Cake Slime Charms DIY Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Party Favour Gift and Birthday**Petyuioyu**£8.48**4.0★110 rev](https://www.amazon.co.uk/dp/B0DB2GP72T) [5**Peach Cloud Slime Kit with Fun Pink Panda Slime Add Ins Soft Non-Sticky Scented Slime Kit for Kids Birthday Gifts for Boys & Girls Classroom Rewards DIY Stress Relief Toy**axcoiup**£9.26**3.9★66 rev](https://www.amazon.co.uk/dp/B0FH293M4H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cloud Slime Kit 2 Pack Non-Sticky DIY Slime Stress Relief Toy ASMR Sensory Toys Party Favors for Girl Boys 6 7 8 9 10 11 12**Basywiim**£8.39**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GK8JQWHW) [**2 Pack Cloud Slime Kit Scented DIY Slime Toys for Girls Boys Squishy Sensory Toy Cute Stuff Teenage Girl Birthday Gifts Party Favors Stocking Stuffers for 4 5 6 7 8 9 10 11 12 Year Old Kids**Keemanman**£8.67**363 rev10mo ago](https://www.amazon.co.uk/dp/B0FH5CS35X) [**10 Pack Fluffy Cloud Slime Kit with Blue Cake Fruits Animals and Pink Games Charms Scented DIY Butter Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Birthday Party Favor**Kaoerdce**£7.90**103 rev11mo ago](https://www.amazon.co.uk/dp/B0FPM85JHG) [**Peach Cloud Slime Kit with Fun Pink Panda Slime Add Ins Soft Non-Sticky Scented Slime Kit for Kids Birthday Gifts for Boys & Girls Classroom Rewards DIY Stress Relief Toy**axcoiup**£9.26**66 rev1y ago](https://www.amazon.co.uk/dp/B0FH293M4H) [**3 Packs Axolotl Cloud Slime with Pink Blue and Purple Axolotl Charms Scented Cloud Slime Party Favor for Girls & Boys Super Soft Birthday Gifts Goodie Bag Stuffers Classroom Rewards for Kids**axcoiup**£9.80**42 rev1y ago](https://www.amazon.co.uk/dp/B0FH2G9DLX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cloud Slime Kit 2 Pack Non-Sticky DIY Slime Stress Relief Toy ASMR Sensory Toys Party Favors for Girl Boys 6 7 8 9 10 11 12**Basywiim**£8.39**4.1★**▲ 208%**](https://www.amazon.co.uk/dp/B0GK8JQWHW) [**10 Pack Fluffy Cloud Slime Kit with Blue Cake Fruits Animals and Pink Games Charms Scented DIY Butter Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Birthday Party Favor**Kaoerdce**£7.90**4.2★**▲ 119%**](https://www.amazon.co.uk/dp/B0FPM85JHG) [**Exclusive Gui Gui Twin Pack Bundle The Most beautiful Slime Ever Made By You Level Up Your Slime With a Major glow-up 2 Different Gui Gui Scented Slimes With 2 Amazing Textures Butter & Cloud**Gui Gui**£14.11**4.3★**▲ 68%**](https://www.amazon.co.uk/dp/B0DQLYWDWN) [**Cow Cloud Slime Scented Slime Party Favors for Girls and Boys with Cute Donut Cow Charms and Rainbow Cloud Add-ins Birthday Gift for Kids 4-12 Super Soft Sludge Toy**axcoiup**£7.94**3.9★**▲ 53%**](https://www.amazon.co.uk/dp/B0FH27RXTK) [**2 Pack Cloud Slime Kit Scented DIY Slime Toys for Girls Boys Squishy Sensory Toy Cute Stuff Teenage Girl Birthday Gifts Party Favors Stocking Stuffers for 4 5 6 7 8 9 10 11 12 Year Old Kids**Keemanman**£8.67**3.5★**▲ 45%**](https://www.amazon.co.uk/dp/B0FH5CS35X)
**~~View all trending →~~**
## **What buyers say about cloud slime**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“Good fun”*
**Quality-Overall**12%
*“Excellent product”*
**Gifting Purpose**9%
*“Bought as gifts think it was good”*
**Value For Money**7%
*“Good value for money”*
**Soft Feel**4%
*“Soft butter slime”*
**Stretchability/Expandability/Elasticity**4%
*“overall this slime is very nice for people who love stretching”*
**Smell**4%
*“excellent smell”*
**Color**4%
*“The colors are really bright”*
**Size-Overall**4%
*“Nice size as well”*
**Developmental Needs**3%
*“Good for kids”*
### **What buyers complain about **
**Size-Overall**19%
*“much larger size”*
**Adhesion/Stickiness**12%
*“Not great very sticky”*
**Smell**11%
*“Smell awful”*
**Value For Money**8%
*“Not worth the money”*
**Quality-Overall**6%
*“Not the best”*
**Color**5%
*“I wasn't as keen on the blue one”*
**Moist/Dry**4%
*“But after few days it's going dry and hard”*
**Texture/Consistency-Overall**3%
*“Not doughy texture, too sticky”*
**Functionality-Overall**2%
*“Doesn't even work”*
**Thickness**2%
*“Slime”*
### **Top return reasons **
**Moist/Dry**12%
**Functionality-Overall**11%
**Size-Overall**10%
**Quality-Overall**9%
**Adhesion/Stickiness**8%
**Stretchability/Expandability/Elasticity**8%
**Value For Money**7%
**Smell**7%
**Advertised Vs Actual Product**4%
**Hard Feel**4%
## **Common questions**
- **Is cloud slime profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the cloud slime niche?**
- 13 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in cloud slime?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 0.5%.
- **When does demand for cloud slime peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the cloud slime niche?**
- Listings span £6.28–£14.11; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.
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