---
title: "Products — citadel paint - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/citadel-paint/products"
last_updated: "2026-07-31T14:38:23.650Z"
locale: en
meta:
  description: "Niche score 40/100 · £139K/yr market · 215K searches/yr · £29.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £139K/yr market · 215K searches/yr · £29.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — citadel paint - Flapen"
---

# **citadel paint**

**Skip it**

Soft demand (-20.7% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 15Conversion 27Competition 26Returns 98Price range 86Avg price 95Brand share 18Review moat 64Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£29.61**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.39–£84.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****947.4**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£139K**

£139K/yr · 215K searches

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-20.7%**

90-day search growth — must beat 0% to launch