[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-christmas-squishmallows":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":175,"baselines":206,"demand":211,"seasonality":457,"brandShare":470,"products":478,"feedback":517,"searchTerms":546,"related":563,"lastUpdated":163},"73ba6180-99b5-4ddd-afac-d6f8149c2ce7","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":145,"top5ClickShare":149,"top5BrandShare":149,"avgRating":150,"avgReviewCount":151,"avgPrice":152,"priceMin":153,"priceMax":154,"productCount":155,"unitsSoldMax":156,"sponsoredPct":149,"returnRate":157,"successfulLaunches360":145,"newProducts360":158,"amazonNicheId":138,"title":159,"slug":160,"href":161,"leafCategoryName":162,"scrapedAt":163,"brandCount":158,"brandCountYearAgo":155,"sellerCount":164,"signals":165,"avgBsr":167,"pageQuality":145,"unitsSoldMin":168,"unitsSoldAvgMin":145,"unitsSoldAvgMax":169,"revenueMin":170,"revenueMax":171,"avgBrandAgeMonths":172,"avgSellerAgeDays":173,"top20ClickShare":149,"top20BrandShare":149,"primePct":149,"oosRate":174},0,66090,0.732,-0.0852,1,4.85,95,8.44,6.34,10.88,4,2000,0.0124,2,"christmas squishmallows","christmas-squishmallows","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fchristmas-squishmallows","Dolls & Accessories","2026-07-29T19:26:19.424242+00:00",23,[166],"low_review_barrier",1208,1500,100,12660,16880,30,208,0.3369,{"score":176,"verdict":177,"components":178},19,"skip",[179,182,185,188,190,192,195,199,202,204],{"key":180,"score":145,"weight":181,"raw":145},"marketSize",0.15,{"key":183,"score":184,"weight":181,"raw":148},"growth",21,{"key":186,"score":145,"weight":187,"raw":145},"conversion",0.1,{"key":189,"score":145,"weight":181,"raw":149},"competition",{"key":191,"score":145,"weight":187,"raw":149},"brandShare",{"key":193,"score":194,"weight":187,"raw":150},"qualityGap",9,{"key":196,"score":151,"weight":197,"raw":198},"reviewMoat",0.05,95.25,{"key":200,"score":201,"weight":187,"raw":157},"returns",90,{"key":203,"score":164,"weight":197,"raw":152},"avgPrice",{"key":205,"score":145,"weight":197,"raw":145},"priceRange",{"avgRating":207,"medianPrice":208,"medianReturnRate":209,"nichesTracked":210},4.36,12.12,0.0064,27606,{"points":212,"droppedPartialWeek":456},[213,216,219,222,225,228,231,234,237,240,243,246,249,252,254,257,260,263,266,269,272,275,278,281,284,286,289,292,295,298,301,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,416,418,421,423,426,429,432,435,437,440,443,446,449,451,454],{"week":214,"volume":215},"2024-12-01",18098,{"week":217,"volume":218},"2024-12-08",15277,{"week":220,"volume":221},"2024-12-15",13894,{"week":223,"volume":224},"2024-12-22",14644,{"week":226,"volume":227},"2024-12-29",4186,{"week":229,"volume":230},"2025-01-05",1121,{"week":232,"volume":233},"2025-01-12",594,{"week":235,"volume":236},"2025-01-19",273,{"week":238,"volume":239},"2025-01-26",201,{"week":241,"volume":242},"2025-02-02",167,{"week":244,"volume":245},"2025-02-09",93,{"week":247,"volume":248},"2025-02-16",137,{"week":250,"volume":251},"2025-02-23",67,{"week":253,"volume":121},"2025-03-02",{"week":255,"volume":256},"2025-03-09",84,{"week":258,"volume":259},"2025-03-16",88,{"week":261,"volume":262},"2025-03-23",103,{"week":264,"volume":265},"2025-03-30",120,{"week":267,"volume":268},"2025-04-06",63,{"week":270,"volume":271},"2025-04-13",55,{"week":273,"volume":274},"2025-04-20",61,{"week":276,"volume":277},"2025-04-27",163,{"week":279,"volume":280},"2025-05-04",57,{"week":282,"volume":283},"2025-05-11",58,{"week":285,"volume":251},"2025-05-18",{"week":287,"volume":288},"2025-05-25",82,{"week":290,"volume":291},"2025-06-01",69,{"week":293,"volume":294},"2025-06-08",148,{"week":296,"volume":297},"2025-06-15",130,{"week":299,"volume":300},"2025-06-22",65,{"week":302,"volume":151},"2025-06-29",{"week":304,"volume":305},"2025-07-06",132,{"week":307,"volume":308},"2025-07-13",192,{"week":310,"volume":311},"2025-07-20",133,{"week":313,"volume":314},"2025-07-27",178,{"week":316,"volume":317},"2025-08-03",245,{"week":319,"volume":320},"2025-08-10",424,{"week":322,"volume":323},"2025-08-17",421,{"week":325,"volume":326},"2025-08-24",400,{"week":328,"volume":329},"2025-08-31",630,{"week":331,"volume":332},"2025-09-07",677,{"week":334,"volume":335},"2025-09-14",815,{"week":337,"volume":338},"2025-09-21",971,{"week":340,"volume":341},"2025-09-28",1149,{"week":343,"volume":344},"2025-10-05",1344,{"week":346,"volume":347},"2025-10-12",2219,{"week":349,"volume":350},"2025-10-19",2020,{"week":352,"volume":353},"2025-10-26",2187,{"week":355,"volume":356},"2025-11-02",2524,{"week":358,"volume":359},"2025-11-09",3548,{"week":361,"volume":362},"2025-11-16",4924,{"week":364,"volume":365},"2025-11-23",6492,{"week":367,"volume":368},"2025-11-30",8586,{"week":370,"volume":371},"2025-12-07",7505,{"week":373,"volume":374},"2025-12-14",7679,{"week":376,"volume":377},"2025-12-21",7350,{"week":379,"volume":380},"2025-12-28",2889,{"week":382,"volume":383},"2026-01-04",640,{"week":385,"volume":386},"2026-01-11",233,{"week":388,"volume":389},"2026-01-18",150,{"week":391,"volume":392},"2026-01-25",123,{"week":394,"volume":395},"2026-02-01",83,{"week":397,"volume":398},"2026-02-08",111,{"week":400,"volume":401},"2026-02-15",74,{"week":403,"volume":404},"2026-02-22",99,{"week":406,"volume":407},"2026-03-01",52,{"week":409,"volume":410},"2026-03-08",35,{"week":412,"volume":413},"2026-03-15",41,{"week":415,"volume":283},"2026-03-29",{"week":417,"volume":271},"2026-04-05",{"week":419,"volume":420},"2026-04-19",28,{"week":422,"volume":271},"2026-04-26",{"week":424,"volume":425},"2026-05-03",40,{"week":427,"volume":428},"2026-05-10",14,{"week":430,"volume":431},"2026-05-17",64,{"week":433,"volume":434},"2026-05-24",24,{"week":436,"volume":283},"2026-05-31",{"week":438,"volume":439},"2026-06-14",50,{"week":441,"volume":442},"2026-06-21",49,{"week":444,"volume":445},"2026-06-28",44,{"week":447,"volume":448},"2026-07-05",92,{"week":450,"volume":283},"2026-07-12",{"week":452,"volume":453},"2026-07-19",98,{"week":455,"volume":121},"2026-07-26",false,[458,459,460,461,462,463,464,465,466,467,468,469],0.25288505979548215,0.06301273903749495,0.04421591850097252,0.04159685712635045,0.03127467406166349,0.04928794268877463,0.07264284476284015,0.257207233231267,0.5477786122826276,1.1783609682823966,3.163406320411347,6.168794654033547,{"top":471,"otherBrandCount":145,"otherClickShare":145},[472,475],{"brand":473,"clickShare":474},"Squishmallows",0.7343999999999999,{"brand":476,"clickShare":477},"Squish-a-longs",0.2656,[479,490,499,508],{"asin":480,"title":481,"brand":473,"imageUrl":482,"price":483,"rating":484,"reviews":485,"clickShare90":486,"clickShare360":487,"launchDate":488,"amazonUrl":489},"B0DMGGW7QL","Squishmallows Original Christmas Holiday 4-Pack Official Plush Amazon Exclusive | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Christmas Teddies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41B1OHIpebL.jpg",8.12,4.8,342,0.3906,0.6478,"2025-05-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DMGGW7QL",{"asin":491,"title":492,"brand":476,"imageUrl":493,"price":153,"rating":494,"reviews":495,"clickShare90":477,"clickShare360":496,"launchDate":497,"amazonUrl":498},"B0DK7XTZ1Y","Squish-a-longs Clip-a-longs Holiday Pack Includes 4 Mini-Squish (Style 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vbQrsHHXL.jpg",4.9,12,0.0216,"2025-05-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DK7XTZ1Y",{"asin":500,"title":501,"brand":473,"imageUrl":502,"price":154,"rating":503,"reviews":194,"clickShare90":504,"clickShare360":505,"launchDate":506,"amazonUrl":507},"B0F8PLWX2C","Squishmallows Original The Grinch 8-Inch Max with Antlers Official Jazwares Plush | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414e5GdaCIL.jpg",5,0.1719,0.0513,"2025-09-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F8PLWX2C",{"asin":509,"title":510,"brand":473,"imageUrl":511,"price":512,"rating":513,"reviews":514,"clickShare90":504,"clickShare360":515,"launchDate":506,"amazonUrl":516},"B0F8QXXRW5","Squishmallows Original 8in Buddy the Elf Official Jazwares Plush (Little)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416KJ7CwAnL.jpg",8.43,4.7,18,0.2792,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F8QXXRW5",{"love":518,"hate":535,"returnReasons":545},[519,525,530],{"topic":520,"percentOfMentions":521,"verbatims":522},"Value For Money",0.5,[523,524],"got for a bargain of a price around the £6 price mark","well worth it",{"topic":526,"percentOfMentions":527,"verbatims":528},"Gifting Purpose",0.3333,[529],"Great little present",{"topic":531,"percentOfMentions":532,"verbatims":533},"Developmental Needs",0.16670000000000001,[534],"Suitable for children",[536,541],{"topic":537,"percentOfMentions":521,"verbatims":538},"Size-Overall",[539,540],"They are tiny","I was expecting them to be big",{"topic":542,"percentOfMentions":521,"verbatims":543},"Advertised Vs Actual Product",[544],"Photos are miss leading",[],[547,552,556,559],{"term":548,"volume":549,"growthQoq":550,"conversionRate":551},"christmas squishmallow",25958,-0.0573,0.0034,{"term":553,"volume":554,"growthQoq":555,"conversionRate":145},"squishmallow christmas",20225,0.0047,{"term":159,"volume":557,"growthQoq":558,"conversionRate":145},15565,-0.1774,{"term":560,"volume":561,"growthQoq":562,"conversionRate":145},"squishmallows christmas",4342,-0.2342,[564,570,575,581,587,592],{"title":565,"href":566,"score":291,"verdict":567,"marketSize":568,"growth90":569},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children","watch",111806.89,1.1229,{"title":571,"href":572,"score":291,"verdict":567,"marketSize":573,"growth90":574},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":576,"href":577,"score":291,"verdict":578,"marketSize":579,"growth90":580},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":582,"href":583,"score":584,"verdict":567,"marketSize":585,"growth90":586},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":588,"href":589,"score":584,"verdict":567,"marketSize":590,"growth90":591},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":593,"href":594,"score":595,"verdict":567,"marketSize":596,"growth90":597},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]