[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-christmas-games":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1427,651418915,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":217,"demand":222,"seasonality":500,"brandShare":513,"products":533,"feedback":614,"searchTerms":676,"related":722,"lastUpdated":166},"78ad7b7e-c91a-4b26-bf0b-ffbcd0b1a34d","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":169,"avgSellerAgeDays":177,"top20ClickShare":178,"top20BrandShare":178,"primePct":178,"oosRate":179},19095,197986,2.824,-0.8,0.0166,0.6916,0.7944,4.38,1505,5.81,2.35,14.93,8,10000,0.125,0.0066,0,"christmas games","christmas-games","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fchristmas-games","Games & Accessories","2026-07-29T22:44:54.081707+00:00",7,6,44,[],1009,8000,100,250,46480,58100,195,1,0.1374,{"score":181,"verdict":182,"components":183},30,"skip",[184,189,191,195,198,201,204,209,212,215],{"key":185,"score":186,"weight":187,"raw":188},"marketSize",5,0.15,19094.96,{"key":190,"score":161,"weight":187,"raw":148},"growth",{"key":192,"score":193,"weight":194,"raw":149},"conversion",21,0.1,{"key":196,"score":197,"weight":187,"raw":150},"competition",26,{"key":199,"score":200,"weight":194,"raw":151},"brandShare",43,{"key":202,"score":203,"weight":194,"raw":152},"qualityGap",62,{"key":205,"score":206,"weight":207,"raw":208},"reviewMoat",50,0.05,1504.88,{"key":210,"score":211,"weight":194,"raw":160},"returns",97,{"key":213,"score":214,"weight":207,"raw":154},"avgPrice",16,{"key":216,"score":161,"weight":207,"raw":161},"priceRange",{"avgRating":218,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},4.36,12.11,0.0064,27545,{"points":223,"droppedPartialWeek":499},[224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,328,331,334,337,340,343,346,349,352,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,482,485,488,490,493,496],{"week":225,"volume":226},"2024-08-04",864,{"week":228,"volume":229},"2024-08-11",1760,{"week":231,"volume":232},"2024-08-18",1850,{"week":234,"volume":235},"2024-08-25",2874,{"week":237,"volume":238},"2024-09-01",3669,{"week":240,"volume":241},"2024-09-08",4057,{"week":243,"volume":244},"2024-09-15",5141,{"week":246,"volume":247},"2024-09-22",5882,{"week":249,"volume":250},"2024-09-29",7473,{"week":252,"volume":253},"2024-10-06",9460,{"week":255,"volume":256},"2024-10-13",13815,{"week":258,"volume":259},"2024-10-20",13479,{"week":261,"volume":262},"2024-10-27",17131,{"week":264,"volume":265},"2024-11-03",23898,{"week":267,"volume":268},"2024-11-10",38318,{"week":270,"volume":271},"2024-11-17",48933,{"week":273,"volume":274},"2024-11-24",67961,{"week":276,"volume":277},"2024-12-01",94912,{"week":279,"volume":280},"2024-12-08",125773,{"week":282,"volume":283},"2024-12-15",154802,{"week":285,"volume":286},"2024-12-22",210765,{"week":288,"volume":289},"2024-12-29",65111,{"week":291,"volume":292},"2025-01-05",2938,{"week":294,"volume":295},"2025-01-12",1079,{"week":297,"volume":298},"2025-01-19",634,{"week":300,"volume":301},"2025-01-26",394,{"week":303,"volume":304},"2025-02-02",301,{"week":306,"volume":307},"2025-02-09",288,{"week":309,"volume":310},"2025-02-16",185,{"week":312,"volume":313},"2025-02-23",214,{"week":315,"volume":316},"2025-03-02",201,{"week":318,"volume":319},"2025-03-09",192,{"week":321,"volume":322},"2025-03-16",247,{"week":324,"volume":325},"2025-03-23",231,{"week":327,"volume":325},"2025-03-30",{"week":329,"volume":330},"2025-04-06",161,{"week":332,"volume":333},"2025-04-13",157,{"week":335,"volume":336},"2025-04-20",242,{"week":338,"volume":339},"2025-04-27",267,{"week":341,"volume":342},"2025-05-04",172,{"week":344,"volume":345},"2025-05-11",235,{"week":347,"volume":348},"2025-05-18",223,{"week":350,"volume":351},"2025-05-25",259,{"week":353,"volume":351},"2025-06-01",{"week":355,"volume":356},"2025-06-08",389,{"week":358,"volume":359},"2025-06-15",334,{"week":361,"volume":362},"2025-06-22",256,{"week":364,"volume":365},"2025-06-29",491,{"week":367,"volume":368},"2025-07-06",567,{"week":370,"volume":371},"2025-07-13",706,{"week":373,"volume":374},"2025-07-20",514,{"week":376,"volume":377},"2025-07-27",827,{"week":379,"volume":380},"2025-08-03",764,{"week":382,"volume":383},"2025-08-10",1207,{"week":385,"volume":386},"2025-08-17",1127,{"week":388,"volume":389},"2025-08-24",1808,{"week":391,"volume":392},"2025-08-31",2204,{"week":394,"volume":395},"2025-09-07",2687,{"week":397,"volume":398},"2025-09-14",3871,{"week":400,"volume":401},"2025-09-21",4782,{"week":403,"volume":404},"2025-09-28",5587,{"week":406,"volume":407},"2025-10-05",7390,{"week":409,"volume":410},"2025-10-12",10559,{"week":412,"volume":413},"2025-10-19",11952,{"week":415,"volume":416},"2025-10-26",13840,{"week":418,"volume":419},"2025-11-02",21261,{"week":421,"volume":422},"2025-11-09",33039,{"week":424,"volume":425},"2025-11-16",50438,{"week":427,"volume":428},"2025-11-23",63358,{"week":430,"volume":431},"2025-11-30",80677,{"week":433,"volume":434},"2025-12-07",108050,{"week":436,"volume":437},"2025-12-14",139036,{"week":439,"volume":440},"2025-12-21",194377,{"week":442,"volume":443},"2025-12-28",104150,{"week":445,"volume":446},"2026-01-04",1172,{"week":448,"volume":449},"2026-01-11",363,{"week":451,"volume":452},"2026-01-18",306,{"week":454,"volume":455},"2026-01-25",289,{"week":457,"volume":458},"2026-02-01",536,{"week":460,"volume":461},"2026-02-08",1037,{"week":463,"volume":464},"2026-02-15",1240,{"week":466,"volume":467},"2026-02-22",1297,{"week":469,"volume":470},"2026-03-01",697,{"week":472,"volume":473},"2026-03-08",643,{"week":475,"volume":476},"2026-03-15",680,{"week":478,"volume":479},"2026-03-29",668,{"week":481,"volume":342},"2026-06-14",{"week":483,"volume":484},"2026-06-21",102,{"week":486,"volume":487},"2026-06-28",164,{"week":489,"volume":342},"2026-07-05",{"week":491,"volume":492},"2026-07-12",122,{"week":494,"volume":495},"2026-07-19",225,{"week":497,"volume":498},"2026-07-26",181,false,[501,502,503,504,505,506,507,508,509,510,511,512],0.046252409402046855,0.03286338440859023,0.021716965591483707,0.010662227895607734,0.011461572671336488,0.013969194588743628,0.021363133764234602,0.08284535317194498,0.24724679374853048,0.6293292989943172,2.4517995747178953,6.858756360377786,{"top":514,"otherBrandCount":178,"otherClickShare":532},[515,518,521,524,527,529],{"brand":516,"clickShare":517},"HENBRANDT",0.271,{"brand":519,"clickShare":520},"Gift Republic",0.1495,{"brand":522,"clickShare":523},"UKPG",0.1308,{"brand":525,"clickShare":526},"eDigital Creations Party Supplies",0.1215,{"brand":528,"clickShare":526},"VEYLIN",{"brand":530,"clickShare":531},"Gutter Games",0.1121,0.09360000000000002,[534,544,554,564,574,584,592,603],{"asin":535,"title":536,"brand":516,"imageUrl":537,"price":155,"rating":538,"reviews":539,"clickShare90":540,"clickShare360":541,"launchDate":542,"amazonUrl":543},"B07JZ675Y7","HENBRANDT 1 x Stick the Red Nose on the Reindeer 14pcs Christmas Party Game Rudolph Xmas Family Festive Games Christmas Stocking Filler Party Fillers Activity Game for Boys and Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H0m96v3fL.jpg",4.5,2352,0.1682,0.0928,"2018-10-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07JZ675Y7",{"asin":545,"title":546,"brand":519,"imageUrl":547,"price":548,"rating":549,"reviews":550,"clickShare90":520,"clickShare360":551,"launchDate":552,"amazonUrl":553},"B07BDYQDS7","Gift Republic Christmas Trivia","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511oZYTEaDL.jpg",4.26,4.4,325,0.0518,"2018-03-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07BDYQDS7",{"asin":555,"title":556,"brand":522,"imageUrl":557,"price":558,"rating":559,"reviews":560,"clickShare90":523,"clickShare360":561,"launchDate":562,"amazonUrl":563},"B0BD4VS62C","Christmas Family Game - SANTA SPLAT - Unlimited Players For Children Family Kids Christmas Party Christmas eve box fillers Christmas stocking fillers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dogV0lAOL.jpg",4.89,4.2,337,0.3278,"2022-09-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BD4VS62C",{"asin":565,"title":566,"brand":525,"imageUrl":567,"price":568,"rating":569,"reviews":570,"clickShare90":526,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B00Q06B9SA","Christmas Party Bingo Game. A fun festive entertaining activity idea","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61tUYSx8L7L.jpg",4.67,4.3,3175,0.1661,"2013-05-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00Q06B9SA",{"asin":575,"title":576,"brand":528,"imageUrl":577,"price":578,"rating":579,"reviews":580,"clickShare90":526,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B07WCLM8XV","VEYLIN Christmas Party Toss Game Inflatable Reindeer Antler Hat with Rings for Kids Adults Family Xmas Fun Games","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nitXMoSfL.jpg",4.35,4.1,3830,0.0642,"2019-08-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07WCLM8XV",{"asin":585,"title":586,"brand":530,"imageUrl":587,"price":156,"rating":549,"reviews":588,"clickShare90":531,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B09CPXMVKL","Gutter Games 12 Games of Xmas - 12 Hilarious & Festive Xmas Games Perfect Xmas Stocking Fillers Xmas Family GamesKids & Adults Adult Party Gamesa Fun & Festive Xmas Party White (XMS-001)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TFwIfaxzL.jpg",1129,0.1608,"2021-08-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09CPXMVKL",{"asin":593,"title":594,"brand":516,"imageUrl":595,"price":596,"rating":597,"reviews":598,"clickShare90":599,"clickShare360":600,"launchDate":601,"amazonUrl":602},"B0DKXZ92JG","HENBRANDT Single Pack Christmas Snap Card Game 9cm Kids Memory Pair Game Xmas Snap Cards Stocking Filler Christmas Eve Box Party Favours Loot Bag Fillers Lucky Dip for Boys and Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+VjLLu6NL.jpg",2.37,4.6,178,0.1028,0.0557,"2024-10-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DKXZ92JG",{"asin":604,"title":605,"brand":606,"imageUrl":607,"price":608,"rating":538,"reviews":609,"clickShare90":610,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B08BS4821D","Drumond Park T73234 Articulate Christmas","Drumond Park","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fgOGYikxL.jpg",8.63,713,0.0935,0.0808,"2020-07-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08BS4821D",{"love":615,"hate":652,"returnReasons":671},[616,623,629,634,639,644,648],{"topic":617,"percentOfMentions":618,"verbatims":619},"Fun\u002FEntertainment Experience",0.7259,[620,621,622],"Good fun","Fun little pack of cards","This is a great game",{"topic":624,"percentOfMentions":625,"verbatims":626},"Value For Money",0.0593,[627,628],"Great value for price","Good price",{"topic":630,"percentOfMentions":631,"verbatims":632},"Collectibles",0.0556,[633],"great novelty stocking filler",{"topic":635,"percentOfMentions":636,"verbatims":637},"Ease Of Use",0.037000000000000005,[638],"Simple",{"topic":640,"percentOfMentions":641,"verbatims":642},"Size-Overall",0.0222,[643],"Perfect size for advent calendar fillers",{"topic":645,"percentOfMentions":641,"verbatims":646},"Color",[647],"very brightly coloured",{"topic":649,"percentOfMentions":641,"verbatims":650},"Strength",[651],"Look very sturdy",[653,658,663,667],{"topic":654,"percentOfMentions":655,"verbatims":656},"Trivia Games",0.3333,[657],"really boring trivia got refund",{"topic":659,"percentOfMentions":660,"verbatims":661},"Inflation\u002FDeflation",0.16670000000000001,[662],"The hoops couldn't be inflated",{"topic":664,"percentOfMentions":660,"verbatims":665},"Quality-Overall",[666],"No good whatsoever",{"topic":668,"percentOfMentions":660,"verbatims":669},"Thickness",[670],"cards a bit thin",[672,674],{"reason":659,"pct":673},0.6667000000000001,{"reason":675,"pct":655},"Storage Capacity",[677,682,687,691,696,700,704,709,713,717],{"term":678,"volume":679,"growthQoq":680,"conversionRate":681},"christmas party games",66288,-0.6159,0.0101,{"term":683,"volume":684,"growthQoq":685,"conversionRate":686},"christmas games for kids",35565,-0.8618,0.0088,{"term":688,"volume":689,"growthQoq":690,"conversionRate":161},"christmas fun",7069,0.92,{"term":692,"volume":693,"growthQoq":694,"conversionRate":695},"christmas table games",16848,-0.9283,0.0097,{"term":697,"volume":698,"growthQoq":699,"conversionRate":161},"christmas card games",7092,-0.0816,{"term":701,"volume":702,"growthQoq":703,"conversionRate":161},"christmas party games for kids",9405,-0.9319,{"term":705,"volume":706,"growthQoq":707,"conversionRate":708},"christmas party game",3920,0.5926,0.0233,{"term":710,"volume":711,"growthQoq":712,"conversionRate":161},"kids christmas games",11016,-0.9503,{"term":714,"volume":715,"growthQoq":716,"conversionRate":161},"christmas board game",7666,-0.5197,{"term":718,"volume":719,"growthQoq":720,"conversionRate":721},"christmas card game",4894,-0.2468,0.0172,[723,730,735,741,747,752],{"title":724,"href":725,"score":726,"verdict":727,"marketSize":728,"growth90":729},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":731,"href":732,"score":726,"verdict":727,"marketSize":733,"growth90":734},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":736,"href":737,"score":726,"verdict":738,"marketSize":739,"growth90":740},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":742,"href":743,"score":744,"verdict":727,"marketSize":745,"growth90":746},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":748,"href":749,"score":744,"verdict":727,"marketSize":750,"growth90":751},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":753,"href":754,"score":755,"verdict":727,"marketSize":756,"growth90":757},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]