---
title: "Chessup — £0/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/chessup"
last_updated: "2026-07-31T12:04:00.119Z"
locale: en
meta:
description: "Niche score 32/100 · £0/yr market · 21K searches/yr · £130.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £0/yr market · 21K searches/yr · £130.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chessup — £0/yr Amazon UK Niche (2026) - Flapen"
---
# **chessup**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 29Conversion 0Competition 26Returns 26Price range 34Avg price 65Brand share 36Review moat 93Quality gap 76
**Review moat**
**Great****142.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£130.12**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£30.17–£234.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£0**
£0/yr · 21K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, chessup is a £0/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chessup market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **£13K–£33K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#982**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**11%**
- ChessUp37% - GoCube26% - MILLENNIUM8% - Chessnut7% - Femuey6% - Vonset6% - Open — no brand owns it (3 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — +2.8% search growth over the last 90 days.
800600Spike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/chessup/trend)
## **Top chessup search terms**
- **chessup**8K/yr+23.3%0.1% conv. - **chessup 2**6K/yr-19.9%0.3% conv. - **chess up**4K/yr+51.2%0.0% conv. - **chess up 2**3K/yr-30.0%0.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/chessup/search-terms)
## **Top chessup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£020%£030%£040%£0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs**ChessUp**£35.93**4.0★16 rev](https://www.amazon.co.uk/dp/B0FD4XZPLR) [2**GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers**GoCube**£172.35**4.5★208 rev](https://www.amazon.co.uk/dp/B0D65TJHCJ) [3**Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers**GoCube**£207.30**4.6★86 rev](https://www.amazon.co.uk/dp/B0FQCJNQLC) [4**Chessnut Air Electronic Chess Board - A magnificent handcrafted wooden set with extra queens LED game and adaptive electronic chess apps. For 2 players ages 10 and up.**Chessnut**£199.27**4.3★346 rev](https://www.amazon.co.uk/dp/B0BMGBR9BW) [5**Checkers for ChessUp 2 The Electronic Smart Chess Board by Bryght Labs**ChessUp**£30.17**4.5★13 rev](https://www.amazon.co.uk/dp/B0FD59MVK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Electronic Chess Set P6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults**Femuey**£104.05**57 rev2mo ago](https://www.amazon.co.uk/dp/B0FZBFQDVK) [**Electronic Chess Set Computer Chess Game Electronic Chess Set Game Chess Sets Games Lovers for Beginners Great Partner for Play and Practice**Femuey**£130.89**57 rev5mo ago](https://www.amazon.co.uk/dp/B0GM7ZW4Y7) [**Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults**FFChess**£133.26**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRPWRG6) [**Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers**GoCube**£207.30**86 rev8mo ago](https://www.amazon.co.uk/dp/B0FQCJNQLC) [**Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs**ChessUp**£35.93**16 rev11mo ago](https://www.amazon.co.uk/dp/B0FD4XZPLR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Electronic Chess Set P6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults**Femuey**£104.05**4.1★**▲ 220%**](https://www.amazon.co.uk/dp/B0FZBFQDVK) [**Electronic Chess Set L6 Computer Chess Board Game Magnetic Talking Smart for Beginners Electronic Board with LED Light for Kids & Adults**FFChess**£133.26**0.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0GHRPWRG6) [**GoChess Mini - AI Electronic Chess Board Game Light Up Chess Set for All Skill Levels with Online Play App - Perfect as a Gift for Smart Board Games Lovers**GoCube**£172.35**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B0D65TJHCJ) [**MILLENNIUM ChessGenius PRO - chess computer for children & beginners playful chess trainer with a variety of practice options and customizable difficulty levels**MILLENNIUM**£112.60**4.3★**▲ 62%**](https://www.amazon.co.uk/dp/B0CHW3V5LS) [**Promotion Pack for ChessUp 2 Electronic Smart Chess Board by Bryght Labs**ChessUp**£35.93**4.0★**▲ 56%**](https://www.amazon.co.uk/dp/B0FD4XZPLR)
**~~View all trending →~~**
## **What buyers say about chessup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“They enjoy playing”*
**Quality-Overall**25%
*“good quality”*
**Educational-Overall**8%
*“This is a great piece of kit for learning”*
**Ease Of Use**7%
*“Easy to get going, lovely feel to the board and pieces, online play, stockfish bot and puzzles are brilliant on it”*
**Fine Motor Skill**5%
*“For chess beginners, this is an excellent learning and training tool”*
**Weight Light**3%
*“Great board, feels very study and weighty”*
**Magnetic Strength/Adsorption**3%
*“The magnetic board is also a lifesaver because he tends to bump into things”*
**Value For Money**3%
*“Definitely worth the money if you want your kids to learn the game”*
**Suitability Beginner**1%
*“Excellent chess computer for novices”*
**Durability**1%
*“durable plastic”*
### **What buyers complain about **
**Strength**29%
*“fragile figurines”*
**Quality-Overall**14%
*“Do they realise that the product is of such poor quality”*
**Durability**14%
*“Faulty after 3 weeks”*
**Defective Material/Parts**14%
*“pieces look bad”*
**Color**5%
*“Not that lovely reddish colour in the photos”*
**Touch/Button Controls**2%
*“These can be a little hard to press as they are small”*
**Size-Overall**2%
*“These can be a little hard to press as they are small”*
**Ease Of Use**2%
*“These can be a little hard to press as they are small”*
### **Top return reasons **
**Functionality-Overall**24%
**Advertised Vs Actual Product**13%
**Connectivity-Overall**11%
**Quality-Overall**10%
**Charging**8%
**Touch/Button Controls**7%
**Defective Material/Parts**7%
**Value For Money**4%
**Assembly/Installation**3%
**Size-Overall**3%
## **Common questions**
- **Is chessup profitable to sell on Amazon United Kingdom?**
- The niche generates £0/yr across 14 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the chessup niche?**
- 9 brands and 26 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in chessup?**
- Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 4.9%.
- **What does it cost to enter the chessup niche?**
- Listings span £30.17–£234.71; the average listing price is £130.12 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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