---
title: "Trend — cheese squishy - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cheese-squishy/trend"
last_updated: "2026-07-31T09:42:47.844Z"
locale: en
meta:
  description: "Niche score 71/100 · £313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · £313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cheese squishy - Flapen"
---

# **cheese squishy**

**Worth a look**

Shows beatable incumbent ratings (3.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 77Conversion 44Competition 82Returns 100Price range 0Avg price 23Brand share 88Review moat 99Quality gap 100

**Quality gap**

**Incredible****3.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****13.81**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Growth**

**Great****+63.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£313K**

£313K/yr · 1.1M searches

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****£8.20**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.62–£15.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")