---
title: "Cards Against Humanity Family Edition — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/cards-against-humanity-family-edition"
last_updated: "2026-07-31T15:23:31.384Z"
locale: en
meta:
description: "Niche score 31/100 · £86K/yr market · 81K searches/yr · £13.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £86K/yr market · 81K searches/yr · £13.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cards Against Humanity Family Edition — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **cards against humanity family edition**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 78Competition 0Returns 90Price range 44Avg price 64Brand share 0Review moat 20Quality gap 23
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.63**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.75–£23.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£86K**
£86K/yr · 81K searches
**Review moat**
**Bad****13,048.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, cards against humanity family edition is a £86K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cards against humanity family edition market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **£41K–£55K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#496**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **38.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Cards Against Humanity94% - Kids Against Maturity6% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -18.0% search growth over the last 90 days.
9K7KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/cards-against-humanity-family-edition/trend)
## **Top cards against humanity family edition search terms**
- **cards against humanity family edition**56K/yr-22.2%6.0% conv. - **cards against humanity kids**11K/yr+1.2%4.3% conv. - **cards against humanity family**7K/yr-13.8%4.9% conv. - **kids against humanity**4K/yr-14.1%2.5% conv. - **family cards against humanity**3K/yr-29.4%7.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/cards-against-humanity-family-edition/search-terms)
## **Top cards against humanity family edition products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£17K40%£35K60%£52K80%£69K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cards Against Humanity Family Edition A Game For Your Horrible Family**Cards Against Humanity**£23.93**4.7★13,590 rev](https://www.amazon.co.uk/dp/B0875DFSJ3) [2**Cards Against Humanity Glow in the Dark Box Family Edition 300 Cards**Cards Against Humanity**£15.74**4.7★2,843 rev](https://www.amazon.co.uk/dp/B08YLFFXT6) [3**Kids Against Maturity: Card Game for Kids and Families Super Fun Hilarious for Family Party Game Night**Kids Against Maturity**£11.08**4.5★35,051 rev](https://www.amazon.co.uk/dp/B076PRWVFG) [4**Cards Against Humanity Family Edition: Written by Kids Pack**Cards Against Humanity**£3.75**4.6★710 rev](https://www.amazon.co.uk/dp/B0B64J2ZW3)
### **Newest**
by launch date
[**Cards Against Humanity Family Edition: Written by Kids Pack**Cards Against Humanity**£3.75**710 rev3y ago](https://www.amazon.co.uk/dp/B0B64J2ZW3) [**Cards Against Humanity Glow in the Dark Box Family Edition 300 Cards**Cards Against Humanity**£15.74**2,843 rev5y ago](https://www.amazon.co.uk/dp/B08YLFFXT6) [**Cards Against Humanity Family Edition A Game For Your Horrible Family**Cards Against Humanity**£23.93**13,590 rev6y ago](https://www.amazon.co.uk/dp/B0875DFSJ3) [**Kids Against Maturity: Card Game for Kids and Families Super Fun Hilarious for Family Party Game Night**Kids Against Maturity**£11.08**35,051 rev7y ago](https://www.amazon.co.uk/dp/B076PRWVFG)
### **Trending**
90-day click momentum
[**Cards Against Humanity Glow in the Dark Box Family Edition 300 Cards**Cards Against Humanity**£15.74**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B08YLFFXT6) [**Cards Against Humanity Family Edition A Game For Your Horrible Family**Cards Against Humanity**£23.93**4.7★**▲ 28%**](https://www.amazon.co.uk/dp/B0875DFSJ3) [**Cards Against Humanity Family Edition: Written by Kids Pack**Cards Against Humanity**£3.75**4.6★**▼ 43%**](https://www.amazon.co.uk/dp/B0B64J2ZW3) [**Kids Against Maturity: Card Game for Kids and Families Super Fun Hilarious for Family Party Game Night**Kids Against Maturity**£11.08**4.5★**▼ 76%**](https://www.amazon.co.uk/dp/B076PRWVFG)
## **What buyers say about cards against humanity family edition**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**60%
*“Fun game for all”*
**Ease Of Use**17%
*“easy to take away with us too”*
**Add-Ons/Attachments**6%
*“Great add on”*
**Trivia Games**6%
*“It is great that there are a few blanks that allow players to add their own answers”*
**Developmental Needs**6%
*“Its great for adults too”*
**Quality-Overall**4%
*“Card quality is good”*
### **What buyers complain about **
**Fun/Entertainment Experience**50%
*“Still, we love the game we just avoid the american cards which use specific US language or refer to US people. as the kids arent sure how to include those and they just arent funny for them”*
**Advertised Vs Actual Product**50%
*“Should have read description properly”*
### **Top return reasons **
**Gifting Purpose**50%
**Weight Heavy**17%
**Size-Overall**17%
**Value For Money**8%
**Defective Material/Parts**8%
## **Common questions**
- **Is cards against humanity family edition profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 4 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the cards against humanity family edition niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cards against humanity family edition?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Advertised Vs Actual Product. The return rate is 1.2%.
- **What does it cost to enter the cards against humanity family edition niche?**
- Listings span £3.75–£23.93; the average listing price is £13.63 (sweet spot $15–$100). The average incumbent carries 13,049 reviews — the moat a new listing must climb.
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